24 High-Converting Apparel Product Page Examples

Going by numbers, fashion apparel in the US is anticipated to bring in about $416.5 by 2025 and in Asia, that number is expected to be $600 billion. 

To make the most of this surge, as an apparel eCommerce business, you’ll have to clock in the conversions consistently. 

And to aid those efforts, we’ve curated a list of 24 eCommerce apparel brands that are doing a splendid job at convincing customers to buy. 

This piece will also cover:

How to start an eCommerce apparel business

What is a good conversion rate in apparel eCommerce?

The Best Clothing eCommerce Examples Out There

1. SKIMS

Neat with lots of white space is what you feel about apparel examples from product pages on Skims—the images stand out and there are no distractions at all in this clothing products example. 

What drives conversions on SKIMS clothing product pages: 

“Limited edition” color swatches—the fact that they highlight the ones on “limited sale” is also a conversion driver

Wide range of product recommendations—from similar styles to what else a collection features, making discovery a rich experience for the shopper

“Bundle & Save” prompt—in the “Complete the Look” section, which offers a bulk discount

Also read: 15 Product Bundling Examples That Convert (& 9 Proven Ideas)

2. Gymshark

An evocative and inspiring image gallery is the first thing you’ll notice about the fashion apparel product page format that Gymshark uses—what also helps in clothing page conversions for the brand is a swatch highlighter alongside.

What drives conversions on Gymshark product pages: 

“Size out of stock?” callout—notifies those who don’t find their choice of size and works well for micro conversions by growing the email list through this clothing page

The “community feedback” section—offers a snapshot assessment of the overall quality of social proof the apparel product description page has received 

Check out: Boost Fashion eCommerce (Product Page) Conversion Rate: 16 Proven Strategies

3. Lululemon

Content laid out in easy-to-scan sections is what jumps out the most on Lululemon’s clothing eCommerce website—and the targeted gallery images help this apparel product page example convert faster.

What drives conversions on Lululemon apparel product pages: 

“What’s my size?” micro copy support—which when clicked reveals a size optimizer tool for real-time measurements

A “Questions? Bring them on (all of them)” nudge—promise of virtual assistance leading to an independent page is highly compelling for BoFu shoppers

“Why we made this”—this crisp, separate section not only trumps the SEO of this clothing store product page, but also creates trust

The outfit inspiration nudge—iincites curiosity & discovery around Lululemon’s product recommendations that are highly relevant

4. Old Navy

When you land on Old Navy’s apparel examples, you can tell that they prioritize search and this really increases apparel conversions from the word go. 

What drives conversions on Old Navy apparel product pages: 

The “extra 30% off with code ***”—is a real clincher especially when shoppers see this alongside an already dipped pricing tag, they feel more motivated to buy

The “free fast shipping” nudge—that clearly says the advantage is for members only gets people to become members faster & buy—makes this one of the best converting apparel pages

Highlighted phrase call-outs in the review section—make for quicker scanning among shoppers

Also read: 30 Best Examples of Nudge Marketing in eCommerce

5. H&M

The way H&M maintains their visual branding across their eCommerce clothing store is an inspiration for many smaller apparel stores—well-shot images, simple text and background colors and neat content layout. 

What drives conversions on H&M apparel page examples: 

Transparent supplier information—appearing under “Materials” creates trust among shoppers who’re considering whether to engage with the brand in the long-term

Recommendations close the main product—helps the brand continue to engage shoppers who’re comparing products, leading to higher apparel page conversions

6. Zalando

Zero cognitive load is what occurred to us when we first assessed Zalando’s apparel product description pages—the white background, images being easily viewable through scrolling etc.

What drives conversions on Zalando product pages: 

“Made with recycled materials” clickable prompt—which the brand then elaborates through a section on sustainability (McKinsey has reported that 83% of customers believe it is important for brands to fall back on recyclable & reusable materials)

Similar priced recommendations—improve the chances of continue engagement and even higher conversion rates for this clothing product brand

Free shipping threshold nudge—right beneath shipping rate, which often increases average order value by improving apparel conversions

Also read: Fashion Email Marketing: 32 Workflow Ideas (With Real Examples)

7. Everlane 

A super dynamic notification bar that changes color as the messaging changes, strikes a visitor the minute they enter an apparel product page on the Everlane site. 

What drives conversions on Everlane clothing product page examples: 

A curvy fit nudge—for audiences that are not looking for the slim fit style featured on this clothing store product page

Quick product highlights—featured as a text-based image within the gallery section, improves apparel conversions by improving SEO

Detailed reviews with exact purchase specifics—can be key in making apparel store examples like this one stand out differently

Check out: 23 Marketing Ideas For Online Fashion Stores (With Examples & Case Studies)

8. Zara 

A well-designed layout that showcases all the important content in boxes, makes Zara’s clothing eCommerce website come alive. 

What drives conversions on Zara product pages: 

An attractive snippet—leading to a longer product description

A recommendation section that makes the product page look like a category page—Zara doesn’t try to limit the number of recommendations and the way they do it is refreshing for especially new shoppers 

The sticky menu highlighting the search bar—is perfect for shoppers looking to explore before buying

9. Anthropologie

One look at an Anthropologie product detail page, and you’ll see why more eCommerce businesses need to incorporate a neat visual treatment to their product images. 

What drives conversions on Anthropologie apparel store product pages: 

Recommendations featured vertically on the right—this makes it easy for shoppers to keep comparing what they’re seeing alongside the main product

Link to the main collection page—this aids discovery and exploration, and leads to higher apparel product conversions

BNPL payment option—even though the product price isn’t particularly high, making it appealing to multiple segments

10. Nordstrom

Bold product photos and distinct text welcome shoppers to Nordstrom’s fashion apparel product detail pages, making it easy to view and process information. 

What drives conversions on Nordstrom clothing product pages: 

Pricing in red since the item is on sale—% discount also being clearly mentioned helps shoppers convert faster

First recommendation being a “limited time sale” product—creates instant urgency for faster apparel conversions

“12 people are viewing” nudge—right above add-to-cart creates both social proof and urgency

Customer photos as UGC—making it easy for high-intent shoppers to visualize the product 

11. Abercombie & Fitch

It’s easy to see how a super short product page can actually enable shoppers to convert faster—Abercombie & Fitch sets a fine example with their apparel product pages. 

What drives conversions on Abercombie & Fitch product pages: 

Alert bar that appears beneath the primary navigation—sets the record straight on priority shipping for Christmas

Model measurement reference—for shoppers to visualize the fall and look of the product, making apparel conversions easier

12. Outdoor Voices

A super snappy product description greets you on the clothing store pages of Outdoor Voices—this is a crucial function of UX many eCommerce businesses overlook. 

What drives conversions on Outdoor Voices eCommerce apparel pages: 

Add-to-cart button showing price anchoring—making it easier for shoppers to act on the discount information

The rewards program nudge—also showing earned points right above the add-to-cart button

Instantly shoppable social feed—drives engagement as well as higher clothing store conversions

13. Fashion Nova

A bold, black and distinct notification bar is the first thing we notice when we land up on Fashion Nova’s clothing store description examples. 

What drives conversions on Fashion Nova product detail pages: 

The dynamic yet relevant messaging on the notification bar—helps the typical shopper get a faster idea about what’s happening across the whole site - the countdown timer for the current sitewide sale helps more

Super relevant review filters—ensure shoppers who’re most likely to buy will hang out a bit longer on these apparel page examples

14. DSW

Unlike most other eCommerce apparel stores, DSW draws up their recommendations section to the top of the page, and this enables shoppers to actually look at the suggestions without scrolling fatigue.

What drives conversions on DSW clothing and apparel pages: 

A manually slidable alert bar—featuring crucial info at the top by highlighting icons

Detailed pricing—that features the current offer and the original MSRP value becomes a great reason for improved apparel conversions

“Quick Add” CTAs—featured on the product recommendations make it easier for impulse buyers to convert

15. Shein

Three seconds on a Shein apparel product page and a compelling email sign up popup with multiple relevant discounts, presents itself. 

What drives conversions on Shein clothing product pages: 

The “large image” option—on the right to view the swatches in a more elaborate way

The “view outfits” text nudge—at the bottom of the main image when clicked actually reveals more product recommendations while keeping the main product in the background for reference

A % marked app download nudge—that promises an additional 20% off, improves clothing store conversions through the year

Reviews bucketed under relevant search phrases—that a shopper would actually use: “good quality,” “great service” and “gorgeous” 

16. Torrid

Two distinct alert bars grab a shopper’s attention as soon as they land on Torrid’s clothing product pages—the messaging on these are crisp, helping avoid distractions and guiding a buyer’s mind towards a purchase. 

What drives conversions on Torrid product pages: 

A slider alert that says “Going, Going…Hurry! 200 shoppers have this in their cart today”

A “How to Wear It” nudge—on the main image that actually takes shoppers to a section that displays different looks with the product and CTAs being “shop the look”

Multiple relevant product recommendations—within the same price range ensure better clothing brand conversions. 

17. Free People

A well-designed, clickable and unconventional notification bar welcomes shoppers to Free People’s product pages—this is an instant enabler for discovery across the site. 

What drives conversions on Free People apparel and clothing pages: 

A wonderfully shot photo gallery—that captures the product in use and in various shades of light

A link to the main product collection—deepens product discovery, leading to the clothing brand converting better

A wishlist number nudge—on how many people have wishlisted the product, on the very first image

Check out: 33 Scientific Ways To Improve eCommerce Product Discovery

18. Faherty

A popup box triggered by geolocation makes it clear whether Faherty delivers to the shopper’s location or not, what’s the free shipping threshold and that the shopper can buy using their local currency, is the first thing one sees on a Faherty product page. 

What drives conversions on Faherty product pages: 

The numbered steps—on size and color selection instantly reduce cognitive load

Different ways to view—the same product on different models makes Faherty’s clothing examples convert faster across behavioral segments

“Guarantee of Quality”—creates trust for shoppers on the go

19. Frank and Oak

A crisp navigation bar flanked by crisp messaging on the notification bar, welcomes shoppers to Frank and Oak’s apparel product pages. 

What drives conversions on Frank & Oak clothing product pages: 

“Our gift to you…” nudge—that convinces shoppers to click and discover the brand’s preference center pop-up

The “Frank Rewards” nudge—that lets the shopper know how many points buying this product will fetch 

Better discounted products as recommendations—catch audience attention more easily, leading to higher apparel conversions

20. Missguided

This is a brand that ensures a bold image gallery focusing on the texture of the product, welcomes shoppers on its product pages. 

What drives conversions on Missguided product pages: 

Price anchoring—that helps shoppers process the steep discount on offer faster

An icon-led “true to size” nudge—that helps build buyer confidence from the ground up

“Get your order tomorrow” nudge—builds instant urgency for shoppers who may take time to convert

21. Lavish Alice

The auto-applied discount at checkout nudge flanked by a countdown timer on the notification bar is the first thing you notice on Lavish Alice’s apparel product pages. 

What drives conversions on Lavish Alice clothing product page examples: 

A sticky menu—featuring the product name and CTA that gets triggered right after the first scroll

“Next day delivery is now available” nudge—attracts apparel conversions from people looking for immediate purchases

In-depth, verified reviews—ensure shoppers across the funnel have information to rely on

22. Taylor Stitch

The very first thing that catches our attention on Taylor Stitch eCommerce product pages is the “in stock” label making it easy for shoppers to decide on exploring further.

What drives conversions on Taylor Stitch product page examples: 

Icon-led, clickable product content sections— placed right below the add-to-cart button for quicker decision-making

Review snippets—laid out in a stylized manner making it easy to scan and read

The “limited product” nudge—in the apparel product description incites immediate urgency, leading to conversions

23. Glamorous

The first impression of Glamorous’ apparel product pages is that they carry information in a structured but concise manner, avoiding any unnecessary number of scrolls. 

What drives conversions on Glamorous clothing product detail pages: 

Bold red discount label—on the first product image makes for better purchase consideration, making a shopper want to go over product details

A secondary CTA—that directly targets ShopPay customers, attracting higher conversions from those looking for quicker apparel buys

Steeply discounted recommendations—make exploration more compelling

24. Gearbunch

A clean white background and distinctively readable text makes for a great first impression on Gearbunch’s product pages. 

What drives conversions on Gearbunch clothing product pages: 

Sticky add-to-cart menu—that makes it easy to edit quantity and size

A bold free shipping threshold callout—works towards shoppers increasing their average order value

An elaborate sizing chart— that covers both US and international sizing standards 

How to start an eCommerce apparel business

You need to take several key steps before you hit the ground with your online clothing business—here are the most important ones:

✓ Perform research & choose the niche: It’s important that you dial down on an apparel niche that you’re either passionate about, have lots of knowledge about or both. Also, check what sort of connections from a niche you already have in your network. A round-up and research will tell you which niche you’ll be able to establish your authority

✓ Start with a small number of offerings: Test the waters by what sells well in similar businesses around and choose the products that have a wider audience—this way you won’t have to fight tooth and nail with your competitors

✓ Choose a business model based on budget & convenience: The next thing for you to decide would be whether you want to make or manufacture the products yourself or opt for an outsourcing model like dropshipping or print-on-demand—outsourcing is often ideal if you don’t want to take on the pressure of inventory

✓ Write a solid business plan: Round up company information, how you’ll raise funding, what strategies you would start your marketing with and layout a plan for the foreseeable future

✓ Set up the business & sales channels: From sourcing the materials to speaking to vendors to getting a whiff of which channels your ideal target customers inhabit

What is a good conversion rate in apparel eCommerce?

While the most likely apparel conversion rate average runs between 2% to 3%, better performers can clock up to 5%.

Which niches apparel brands are owning and operating in, often decide the conversion rate. For example, clothing and custom clothing accessories tend to sell better than sportswear. 

Similarly, brands that create originals see higher apparel conversion rates than those that sell mass-market goods or aggregate multiple brands under the same roof. 

Related reading:

eCommerceProduct Page Guide

17 Elements all High-Performing Product Pages have in common (Updated for 2023)

Product page UX: 22 data-backed secrets for high conversions

But online apparel businesses need this first...

UX that leads to higher conversions.

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