29 Best Back-In-Stock Email Examples (+Templates)
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Are back-in-stock emails essentially about sending a “Hey, check what’s back!” email to only those who signed up?
Well, this article is all about that – we explore:
This list contains 29 unique eCommerce brands just bringing in the $$$ with their winning back-in-stock notification emails.
Subject Line: RESTOCKED: Starlit Night Hoodie (+ more)
Preview Text: Sold out in 2 weeks, finally back!
Takeaways from Happy Earth’s back-in-stock email:
Remember: Committing to a purpose, like Happy Earth, will make your brand’s products more purchasable, by 4X.
Subject Line: Back in stock and bold as ever
Preview Text: Get excited to make those upgrades!
Takeaways from Kohler’s back-in-stock email:
Remember: The average spend per customer increases by 37% when free shipping is offered.
Also Read: Free Shipping: Still a Conversion Driver in 2024?
Subject Line: The F-16 is back ✈️🇺🇸
Preview Text: One of our most popular models from the past month is…
Takeaways from TheBlockZone (UK) stock alert email:
Remember: Highly engaged customers = 22% cross-sell revenue + 38% up-sell revenue.
Subject Line: Restocked: Fast-Acting CBD powder
Preview Text: Keep the stress away
Takeaways from Vybes’s back-in-stock email example:
Remember: Experiment with your product images and minimalism in your back-in-stock emails – but make sure you aren’t leaving out key details for the sake of reducing distractions. For example, your product image does not need to have a transparent background. Instead, it should have a background that doesn’t pull away from what’s going on – and focus on the product, showing it in a natural setting.
Subject Line: Back In Stock 📢
Preview Text: Get 'em before they're gone again. Back in Stock! LEVI'S, NIKE,..
Takeaway from Tilly’s back-in-stock email example – if you’ve multiple products, break your back-in-stock email into 6 parts:
Remember: Tilly’s back-in-stock email works best for restocked categories when the products are way too many to feature – your best bet is to use subscriber behavior to recommend products – for example, showing budget-specific recommendations according to purchase/browsing value.
Also Read: 20 email personalization templates (examples from great brands)
Subject Line: 👀Psst… It’s back on our website
Preview Text: Skin Repair Cream has returned for your routinely needs.
Takeaways from Lazarus Naturals’s back-in-stock email example:
Remember: A back-in-stock email can be termed as a transactional email – which is why it's even more important to maintain a signature style across your emails by using similar tonality, color contrast, and matching designs.
Subject Line: Our Hydrotimer is ready to ship
Preview Text: No more wait times, get yours today!
Takeaways from Jack Mason’s back-in-stock email example:
Remember: Include a video about the product, if needed (it will also help with your email’s clickthrough rate).
Subject Line: Your items are back in stock - checkout before they sell out again!
Preview Text: Hurry! They're selling quickly
Takeaways from Macy’s back-in-stock email example:
Remember: Personalized or intellligent product recommendations drive returning visitors and sales by up to 20%.
Subject Line: HURRY! 🔥Back in stock + going fast🔥
Preview Text: Get them before they're gone (again)!
Takeaways from American Eagle’s back-in-stock email example:
Remember: Your headline is a go-to tool to ensure that people scroll through—ensure that it makes your subscribers think and scroll down.
Subject Line: Introducing: TYMO PORTA
Preview Text: 🙌 Raise your hand if you're always on the go
Takeaways from Tymo’s back-in-stock email:
Remember: If there is a singular theme, stick to it. Make it the first email in your flow—after the sale ends, send out an email like Elf Beauty to all those who opened, but did not make a purchase.
Subject Line: Did you order a Sugar Skull and were DISAPPOINTED?
Preview Text: None
Takeaways from Sweet Bath & Co.’s sincere back-in-stock email example:
Remember: 86% of consumers agreed that they would continue to shop from a brand, after facing poor customer service—provided there is an emotional connection. Now, the catch – only 30% of brands can make that connection.
Subject Line: Rejoice! The wait is over, and your favorite products are back in stock, buddy!
Preview Text: Same as the subject line
Takeaways from Shine Armor’s back-in-stock email example:
Remember: Once the countdown timer ends, ensure to send post-purchase emails to all those who did make a purchase—also send another personalized email to all those who opened the email, but did not buy (offer product bundles up for buying, in this email).
Also Read: 35 Amazing Countdown Timer Examples (eCommerce)
Subject Line: baby come back (in stock) 💗
Preview Text: None
Takeaways from Revolve’s Back-In-Stock Email:
Remember: It’s best not to start with the ‘add to cart’ or ‘checkout now’ call to action if you feature multiple products or categories in your back-in-stock emails, (your goal here is to get them to engage and nudge them towards a conversion).
Also Read: Re-engagement Email Examples That (Actually) Win Back Subscribers
Subject Line: The sold-out Rose Gold Eyeshadow Palette is BACK!
Preview Text: None
Takeaways from Elf Beauty’s back-in-stock email:
Remember: Product bundling paired with powerful copy can become a game changer for your back-in-stock emails.
Also Read: Free Shipping: Still a Conversion Driver in 2024?
Subject Line: An extra 20% off Tier One, Dyreex, and Topspin strings!
Preview Text: Pacific Natural Gut is now back in stock! New Franklin pickleball...
Takeaways from Stringers World’s restock newsletter:
Remember: Always make sure to pair your back-in-stock announcements with your most effective type of emails. By effective, we mean, emails that have statistically performed well for you.
Subject Line: Sale - Online Restock!
Preview Text: We just restocked key products in our spring/summer sale, up to
Takeaways from Paul Smith’s back-in-stock email example:
Remember: Sometimes more is less; provided it’s carried out visually, as Paul Smith does. After all, visual cues lead to 92.6% of purchase decisions.
Subject Line: 🚨Robe Restock - Dawn Patrol!🚨
Preview Text: You bought them all. We got more!
Takeaways from California Cowboy restock email example:
Remember: Being Fun = Being Remembered. Funnier subject lines lead are attractive to 69% of consumers worldwide—brands with communities have seen 4% of their online traffic convert into sales.
Subject Line: Your Favorite Fleece Pants Are Back In Stock!
Preview Text: More colors are available online, just in time to cozy into winter.
Takeaways from Stio’s back-in-stock email:
Remember: Use animated images like GIFs to show your product recommendations engagingly and effectively.
Subject Line: Look what’s back in stock
Preview Text: Grab one before it’s gone again.
Takeaways from Warby Parker’s back-in-stock email:
Remember: This rule applies when you are bringing one product back to stock. Note how Warby Parker pairs the carrying pouch and cloth to create a unique feature.
Subject Line: Back in stock: Your fave sold-out storage pieces
Preview Text: + there’s still time to get dad a gift: Order online & pick up in
Takeaways on how to create back-in-stock emails like Crate & Barrel:
Remember: Try to show the same recommendations along with new reviews on your product page and your emails.
Preview Text: Get it before it sells out!
Takeaways from Kiehl’s back-in-stock email example:
Remember: Visuals are primary for almost 92.6% of your customers, no matter where they are.
Subject Line: Now back in stock: Le Creuset Enameled Cast Iron Pate Terrine
Preview Text: None
Takeaways from Williams Sonoma’s back-in-stock email example:
Remember: Your back-in-stock email is also a good up-sell email. Thus, it is critical to not leave any information out. Note how Williams Sonoma offers an option to find a local store at the end of the email.
Also Read: eCommerce Upsell Emails: High-converting Examples (+ Templates)
Subject Line: Your favourites are back in stock, just in time for Christmas! 😍
Preview Text: FREE UK delivery over £40
Takeaways from Cyber Jammies’s (UK) back-in-stock email example:
Remember: You should always mention priority shipping or express shipping options when sending out seasonal restock emails.
Also Read: 35 Thanksgiving Email Examples For 2024 (eCommerce)
Subject Line: BACK by popular demand!
Preview Text: & just in time for fall layering
Takeaways from the back-in-stock email by Ring Concierge:
Remember: This tactic works extraordinarily well for high-ticket/sought-after items.
Subject Line: Sir Lanka's Best Cinnamon is Back! ⭐
Preview Text: + free cinnamon tins for orders over $80
Takeaways back-in-stock email example:
Remember: When you send back-in-stock emails to new subscribers or people who signed up a while ago, you’ll have to re-educate people and treat your email like a product page (which means you will need to feature reviews as well).
Subject Line: You loved Virginia? She's back!
Preview Text: If you love Emma, this one's for you...
Takeaways from Aspiga’s back-in-stock email example:
Remember: Go deep into your re-stocked product, if you’re just featuring one product – show stuff like reviews showing real-life usage – highlight the total number of stock you had last time – how fast it sold out.
Subject Line: Happy Hour is back
Preview Text: Get 15% off when you go live with Prism.
Takeaways from Prism Boutique’s email example:
Remember: You can use this template in your other back-in-stock emails as well – all you would have to do is show what has changed since the last time the product was in-stock (like lowered prices, better ingredients, etc.).
Subject Line: THE MYSTERY BOX IS BACK! 🎁 Now Live
Preview Text: Unbox €250-€450 worth of gear — Limited stock available!
Takeaways from Gorilla Wear’s mystery back-in-stock email example:
Remember: You can also use this format to tease the launch of an archive collection – a sort of “permanently going out of stock sale.”
Also Read: 15 Top Examples of eCommerce Teaser Emails (+ Templates)
Takeaways from Steve Madden’s SMS back-in-stock alert:
Remember: Use an SMS back-in-stock alert to notify your highest-intent customers ASAP (people with an established buying history – and subscribers who just signed up for your back-in-stock alerts).
Make your back-in-stock email subject line, work for you:
Pro Tip: Keep testing your subject lines and preview text in batches and combine the above-mentioned strategies to maximize your open rate.
Here’s what you should do when it comes to personalization and back-in-stock emails:
Pro Tip: Tailor the offers based on activity on your website and emails.
The human brain processes visual information better and here’s how you can use this tactic:
Pro Tip: Experiment as much as possible with every aspect of your emails.
Your call to action is where the action happens and here’s how you optimize it:
Pro Tip: Get the “I am Browsing” Segment. Remind them that your back-in-stock product is about to run out.
Pre-orders are the perfect way to announce your product is coming back to stock. Here’s how you do it:
Pro Tip: Always be transparent about when the product will be restocked.
79% of consumers in the US avoid a brand for over 2 years after facing poor customer service. Here’s how you can maintain customer satisfaction:
Pro Tip: Suggest the nearest alternatives to the product and sweeten the deal.
So, you made the sale and now it’s time to bring them a thank you note. Here’s how you do it:
Pro Tip: Set up thank-you emails for every micro conversion that you include in your emails.
In this example, we have assumed the product to be a lip balm. This email works for all fans of the product and aims to bring frictionless sales, by offering free shipping.
Subject Line: soft lips are back in stock 💋
Preview Text: (with something extra special)
Email Headline: Now restocked: ready to replenish.
Body: Hey {Name}, your all-natural lip care is back with FREE Shipping. But, not for a long time.
Call to action: Get It With Free Shipping
Remember: Try including a “how to use” section and add reviews/testimonials too. Moreover, try to include product bundles and personalized recommendations.
This back-in-stock email template works best for active subscribers and fans of a certain product. This template piques the curiosity of active subscribers by making them wonder – “what’s this product about?.”
Subject Line: {Product Name} is FINALLY back-in-stock
Preview Text: and going away in
Email Headline: We saw you loved it – and we brought it back
Subheading: but they are going away, fast.
Body: Heyo {Name}, we have finally brought {Product name} back in stock. This is a product we don’t usually bring in. However, since {Product Name} went out of stock, 2000+ people have joined the waitlist. Thus, we had to bring it back, and we couldn’t let you miss the fun. Make sure you get it in time.
Call-to-action: Check How Many Are Left
Remember: Add a countdown timer or a count of the products left back in stock to further drive the FOMO. Also, pair a testimonial with the email to drive up the sales. Lastly, keep this template focused on the restock only.
Subject Line: Back To Climb Into Stock
Preview Text: with something extra?
Email Headline: Thirsty for Adventure?
Body: Greetings {Name},{Product Name} is back for adventure. This trusty gear is back in stock, ready to be your loyal companion on every wild escapade.
Call-to-action: Make It Yours
Secondary Heading: Because we know you want it
Secondary Body: We saw you were eyeing these, and we couldn’t help it. Buy any three and get one extra product of your choice at zero extra cost. Sounds exciting?
Secondary Call to Action: Go Go Go
Remember: Offer products by cart history and high-value products viewed in the last 60 days. Keep a healthy mix of high-value and low-value products.
Also Read:
Going by the technical definition, back-in-stock emails are the last part of stock-alert drip email campaigns.
These emails come right after the out-of-stock email.
The primary goal is to inform customers about a restocked product.
However, these emails go beyond the “hey, it's back” messaging.
The real job is to win back customers and drive:
Your customers will pay to get notified about your back-in-stock product.
There are countless posts on social media, complaining about not getting back-in-stock emails.
Note the way, Redditors have resorted to looking for ways to find back-in-stock products.
Just take a look at the effectiveness stats of back-in-stock emails:
But, there’s a catch.
As per Barriliance’s report, back-to-stock emails, despite having high open rates, were ineffective at bringing in results.
However, according to Marketing Sherpa's report, back-in-stock emails had a 22.45% conversion rate.
What was the difference that led to these results?
The email strategy used for the campaign.
Not everyone on your list – is the short answer – because sending irrelevant emails is the quickest way to get marked as ‘spam.’ Instead, you can try, what we term this segmentation strategy which adapts across most email marketing platforms.
Goal: Increase the number of conversions from back-in-stock emails by clearly identifying subscribers most likely to convert.
✅ Create segments out of people who are:
❌ Exclude subscribers who are:
Pro Tip: Segment further by shipping times – try tagging the location a subscriber signed up from through hidden fields on your forms – this will help you show how fast the subscriber can receive the back-in-stock product if they order within a certain period.
Ideally, it can be anywhere from 1 to 4 emails, depending on your selected audience. To find the answer, we have to compare the ‘usual’ vs the ‘VIP’ back-in-stock email flow:
Audience: All subscribers who’ve signed up from your out-of-stock product page or emails.
Flow: 👥User signs up for ‘back-in-stock' notifications ▶ 🕐Delay till {Item signed up for} gets restocked ▶ Email 1: Notify ▶ (optional) Check if purchased ▶ 🕐2 days ▶ YES: end flow ▶ NO: Email 2 (optional): Follow-up
This is what your back-in-stock email flow will look like if you choose to announce your back-in-stock products to your high-intent customers:
Audience: Subscribers who’ve signed up from your out-of-stock product page or emails – and are:
Flow: 👥 Set target audience ▶ 🕐1 - 2 weeks before restock ▶ Email 1: Early access or Pre-order ▶ 🕐2 days ▶ Check if order placed ▶ YES: Thank you ▶ NO: Email 2: Follow-up ▶ 🕐Delay till {Item signed up for} gets restocked ▶ Segment out subscribers who’ve engaged ▶ Email 3: Notify ▶ 🕐2 days ▶ Check if engaged and purchased ▶ YES: Thank you email ▶ NO: Check if OPENED & ENGAGED ▶ YES: Email 4 (optional): Follow-up ▶ NO: End flow
Key takeaway: Always try to personalize every back-in-stock email drip campaign according to behavior – here are two more examples:
Audience: Subscribers who signed up 15 days before – or have been subscribed since the last restock (i.e. 30 days – since the average restock takes an average of 30 days).
Flow: Email 1: Re-educate people on what’s back – show why it’s great – feature testimonials ▶ 🕐2 days ▶ Check if opened and purchased ▶ YES: End Flow ▶ NO: Check if opened and clicked ▶ YES: Send to browse abandonment flow ▶ NO: Email 2: Still around? ▶ End flow
Audience: Consists of subscribers who are researching similar products, and existing purchasers of related products.
Flow: Email 1: Launch a back-in-stock email similar to Aspiga ▶ Check if purchased along with engagement ▶ Purchased: End flow ▶ 🕐2 days ▶ Engaged but not purchased: Email 2: Follow-up ▶ No: End flow
Pro Tip: Turn your back-in-stock email into a replenishment email if you are restocking a category – or the back-in-stock product is bought periodically – all you have to do is include existing purchasers of the same category (excluding recent purchasers).
Next step: Send out back-in-stock email templates based on this conditional logic.
Also Read: 30 Amazing Drip Email Campaign Examples That Actually Drive Sales
There are a lot of tools to send a back-in-stock email with.
However, the revenue from your emails remains underutilized. Here’s why:
What you need is hyper-personalization. Engage can help you do just that.
Want to see it in action? Book a free demo.
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