How to use AI this BFCM to get more eCommerce sales

As the countdown to Black Friday and Cyber Monday (BFCM) 2024 begins, you just can’t afford to lose people who are ready to splurge $$$.

We have collected some proven strategies to get the most out of the BFCM weekend. 

BFCM Remains the Biggest Shopping Weekend of the Year

Here’s the lowdown on why BFCM sales are a must-win for your eCommerce business, and statistics to help you build better BFCM campaigns.

🔥 Biggest Shopping Weekend: BFCM continues to reign as the biggest shopping event of the year, with online sales hitting $9.8 billion in the U.S. alone in 2023 and global BFCM sales reaching $70.9 billion.

🔥 Dates to Mark: The BFCM dates in 2024 are November 29th (Black Friday) and December 2nd (Cyber Monday). Use these dates to create urgency in your BFCM campaign.

🔥 Mobile is King: With a 10.4% increase in mobile purchases last year, ensure your site is mobile-first for a smooth customer experience. Consider offering app-only BFCM deals to grab those mobile shoppers.

🔥 Personalized Recommendations: AI-powered product recommendations are gold during BFCM. Tailor BFCM sales and deals based on customer preferences to boost conversions.

🔥 Plan Ahead: The earlier you start your BFCM campaign, the better. Customers are researching deals well before the official BFCM weekend, so get your promotions live early to build momentum.

🔥 Conversion Optimizations: Speed, ease of checkout, and offering multiple payment options will make all the difference when BFCM shoppers flood your site.

The 2024 BFCM weekend is poised to be massive w.r.t revenue. 

So, it’s important to be ready with enticing BFCM deals and not miss out on cashing those sales. 

10 AI Strategies to Boost BFCM Sales

1. Nudge shoppers to decide faster with AI review summaries 

During the BFCM weekend, shoppers often try to buy before a deal runs out. 

This means, easing the decision-making process through quick review summaries. 

Here’s how you can implement this feature to get more sales:

✅ Real-Time Review Insights 

During the fast-paced BFCM weekend, AI can generate and update review summaries in real time, keeping your product pages fresh with the latest shopper feedback on your BFCM deals. 

This adds credibility and helps undecided buyers make quicker choices.

✅ Highlight What Matters Most 

AI can detect which factors customers mention the most—like price, quality, or shipping speed—and tailor the review summaries to highlight these during your BFCM campaign. 

For instance, when the product page says, “95% of shoppers loved the fast shipping!”— it’s a perfect sell for those urgent BFCM buyers.

✅ Sentiment-Driven Sorting

Let customers filter reviews based on what’s important to them. 

Whether it’s “most positive,” “best for durability,” or “best value for price,” AI helps customers quickly navigate product features that matter most to them during the BFCM rush.

✅ Targeted Summaries 

Leverage AI to create custom review summaries that speak directly to different shopper groups. 

For example, your BFCM campaign might show different review highlights for family buyers compared to tech enthusiasts, making your page feel more personal and relevant.

2. AI-powered FAQ section on product pages 

An AI-powered FAQ section on product pages during BFCM can be a game-changer for boosting engagement and improving customer experience. 

Here’s how to make it work and make sure your BFCM sales soar:

✅ Instant Answers to Burning Questions 

During the BFCM weekend, shoppers want answers now. 

AI-driven FAQs can provide quick, relevant responses to commonly asked questions like “Is this product part of the BFCM deals?” or “How long is the shipping during the BFCM sales period?” 

This ensures shoppers stay engaged instead of bouncing off your page to find info elsewhere.

✅ Tailored Responses

AI can personalize the FAQ section based on customer behavior. 

For instance, if most people are asking about return policies during BFCM, AI can prioritize those questions and highlight policies relevant to the current BFCM campaign.

✅ Product-Specific Insights

Shoppers love details! 

AI can analyze reviews and previous interactions to automatically add FAQs like “Is this product good for winter?” or “Does it come in other colors for the BFCM weekend?”—helping customers make faster decisions.

✅ 24/7 Support, Even When You’re Not There 

An AI-powered FAQ works around the clock. 

So even during peak BFCM sales times, customers will get instant responses to questions like “What are the BFCM dates for 2024?” or “Can I stack discounts with other BFCM deals?”—improving the chances of closing the sale.

Example - Amazon 

3. AI-optimized product categories  

Leveraging AI to create thematic collections or categories during BFCM can help increase relevance and boost sales. 

Here’s how to implement smart categories to get more BFCM sales:

✅ Analyze Historical Data to Craft BFCM Categories 

AI can analyze past BFCM sales data to identify which products sold the best and what was most frequently searched. 

This allows you to create targeted categories like “Last Year’s Best Sellers” or “Returning BFCM Favorites.”

✅ Sales Performance Grouping

Products can be categorized by AI based on their projected sales potential. 

AI might generate collections for items with the highest conversion rates or fastest-selling products, labeled as “Hurry, Going Fast!”

✅ Adjusting on the Fly

During BFCM weekend, AI can continuously monitor and update product categories as trends shift, ensuring you’re always offering the most relevant BFCM deals. 

For example, if a certain product suddenly goes viral, AI can push it into a featured category right away.

✅ AI-Driven Tagging 

Instead of manually tagging products, AI can analyze product descriptions, images, and sales data to auto-assign relevant tags. 

This ensures each product is placed in the right categories during your BFCM campaign, such as “Limited Time Offers” or “Under $50 Deals.”

4. Auto-generate product descriptions

Auto-generating product descriptions for your BFCM sales can be a game-changer for your eCommerce store. 

With the right AI tools, you can create compelling and engaging descriptions that resonate with your customers. 

✅ Highlight Key Features and Benefits

Use AI to automatically generate descriptions that focus on the unique features of your products. 

For example, “This cozy fleece blanket is perfect for snuggling up during those chilly BFCM weekends! Enjoy its luxurious softness and stylish design, ideal for any living room.”

✅ Incorporate Trending Keywords

Ensure your product descriptions are optimized for search engines. 

AI can help include relevant keywords like “BFCM deals,” “limited-time offers,” and “exclusive discounts,” making your products more discoverable during your BFCM campaign.

✅ SEO Optimization for Voice Search

As voice search becomes more prevalent, AI can help craft product descriptions that align with natural language queries. 

For example, a description might be generated to answer questions like, “What’s the best gift for mom this BFCM?” This enhances discoverability for customers using voice search.

5. AI-powered visual search 

Enhance the shopping experience by incorporating AI-powered visual search features. 

Here's how you can make it work:

✅ Enhanced Product Discovery 

Many customers might not know the exact name of the product they want. 

With visual search, they can find what they’re looking for just by using a photo. 

This feature significantly enhances product discovery, ensuring that shoppers don’t miss out on your best BFCM deals simply because they couldn’t articulate their needs.

✅ Reduced Returns

One common pain point during BFCM sales is the high return rate. 

By enabling visual search, you help customers find exactly what they want, which can reduce the likelihood of returns. 

When shoppers know they’re getting exactly what they pictured, they’re less likely to send it back.

6. AI-optimized filtering

When it comes to BFCM sales, an AI-optimized filtering system can take your ecommerce store to the next level, making it easier for shoppers to find exactly what they’re looking for—fast. 

AI analyzes product attributes and customer preferences to create precise, tailored filters, enhancing the BFCM shopping experience. 

Here's how you can make it work:

✅ BFCM-Specific Filters

• "Fast Shipping": AI can identify products with quicker delivery times, which is a must during the busy BFCM weekend when customers are racing against time.
• "Limited-Time Offers": Let AI automatically tag products that are part of exclusive BFCM deals or flash sales, ensuring they’re easy to find.
• "Highly Discounted": AI can track and highlight items with the biggest price drops, allowing shoppers to sort by the steepest discounts—perfect for those seeking deep BFCM sales.

✅ Precise Filters by Preferences

AI uses customer data to create filters based on shopping habits and trends. 

For example, you could offer a “Recommended for You” filter based on previous purchases or browsing behavior during your BFCM campaign.

✅ Product Attributes

AI analyzes product details like colors, sizes, or eco-friendly materials. 

Shoppers can then use filters like “Top Eco-Friendly Picks” or “Available in XL” to quickly find what they need during BFCM chaos.

7. Personalize product recommendations 

By placing AI-powered recommendation widgets on your eCommerce site, you can create a more tailored shopping experience that resonates with your customers. 

Here’s how to do it effectively:

✅ Feature New Arrivals

During the BFCM weekend, shoppers are excited to discover new products.

An “Introducing This Week’s New Arrivals” widget powered by AI can suggest fresh items based on what’s trending or what other customers are buying in similar categories.

✅ Tailored Recommendations 

Leverage AI to analyze a customer's previous interactions and offer personalized suggestions. 

A widget labeled “Recommended for You” could pull in items related to their past purchases or viewed products, enhancing your BFCM marketing strategy by making the shopping experience feel more customized.

✅ Showcase Popular Items 

Consider adding a widget that highlights “Most Popular in [Category]” to tap into the fear of missing out (FOMO). 

When customers see what’s trending among other buyers during your BFCM campaign, they’re more likely to jump on those deals!

✅ Responsive Recommendations 

AI can adjust recommendations in real time as customers browse, ensuring that they always see relevant options. 

If someone spends time looking at electronics, an immediate suggestion for “Best Electronics Deals” can guide them straight to what they want.

Example - Missguided

8. AI-powered customer service 

Using AI-powered customer service during BFCM sales can significantly enhance your ecommerce store's efficiency and customer satisfaction. 

Here’s how to make the most of AI for a seamless shopping experience during this bustling weekend:

✅ 24/7 Availability

With the high volume of customers during the BFCM weekend, AI chatbots can provide instant responses to queries at any time. 

Whether it’s about BFCM deals, shipping times, or return policies, AI can handle common questions, 

ensuring no shopper is left hanging.

✅ Personalized Shopping Assistance

AI can analyze customer data and browsing history to offer personalized support.

If a shopper is looking for gift ideas, your AI can suggest items based on their past interactions, making their BFCM sales experience feel more customized and engaging.

✅ Collecting Customer Insights

AI can gather feedback from customers regarding their shopping experience during the BFCM weekend. 

This data can help you identify areas for improvement and adapt your BFCM marketing strategies for future sales events.

Example - 

9. AI-generated flash sale alerts

Drive excitement and boost engagement during your BFCM sales with AI-generated flash sale alerts.

Here's how to implement this strategy effectively:

✅ Create Urgency with Timely Alerts

Use AI to send instant alerts about flash sales or limited-time offers during the BFCM weekend. 

These alerts can be pushed through email, SMS, or app notifications, creating a sense of urgency that encourages customers to act fast on BFCM deals.

✅ Personalized Flash Sales

AI can analyze customer behavior to generate personalized flash sale alerts. 

For example, if a customer frequently browses home decor, they might receive an alert about a flash sale specifically on home items. 

This targeted approach enhances your BFCM marketing strategy by making customers feel special and understood.

✅ Engagement Through Gamification

Consider incorporating a gamified element into your flash sales. 

Use AI to create a countdown timer for limited-time offers and encourage customers to participate in flash sales through social media contests or challenges, driving more traffic during the BFCM weekend.

✅ Data-Driven Decisions 

After your BFCM campaign, use AI analytics to evaluate which flash sales generated the most interest and conversions. 

This insight allows you to refine your approach for future sales events, maximizing the effectiveness of your BFCM marketing strategies.

10. Try new channels (like SMS) with AI

Enhance your engagement and conversion rates by using AI to explore new channels like SMS to boost your BFCM sales. 

Here’s how to effectively implement this strategy:

✅ Instant Notifications and Reminders

Use AI to send instant SMS notifications about flash sales, exclusive BFCM deals, and limited-time offers. 

For instance, “🚨 Flash Sale Alert! Get 30% off on select items for the next 2 hours only! Shop now!”

✅ Create a Sense of Exclusivity 

Offer exclusive discounts available only through SMS to encourage sign-ups. 

For instance, “Join our SMS list and get an extra 10% off your BFCM sales purchase!”

✅ Interactive Polls and Surveys

Engage customers through SMS polls or surveys to gather preferences on future products or sales. 

For example, “What would you like to see on sale next BFCM weekend? Reply with 1 for electronics, 2 for fashion, or 3 for home goods!”

AI Strategies for BFCM Sales - FAQS

1. What AI tools can enhance my BFCM marketing efforts? 

AI tools like predictive analytics, personalized recommendation engines, and chatbots can significantly boost your BFCM marketing. 

Predictive analytics can forecast demand, while recommendation engines tailor product suggestions to individual customers. 

Chatbots provide real-time assistance, answering customer queries instantly.

2. How can AI improve customer experience during BFCM? 

AI can enhance customer experience by personalizing the shopping journey. 

For instance, AI-driven tools can analyze customer behavior and preferences to offer personalized product recommendations, ensuring shoppers find exactly what they want without hassle.

3. What role does AI play in customer segmentation for BFCM campaigns? 

AI can analyze customer data to create detailed segments based on purchasing behavior, demographics, and preferences. 

This allows for targeted marketing campaigns, ensuring that each segment receives relevant offers during the BFCM weekend.

4. How can I use AI for automated marketing during BFCM? 

AI can automate marketing campaigns through email marketing, social media ads, and personalized content delivery. 

For example, automated emails reminding customers about upcoming BFCM sales or sending personalized recommendations based on previous purchases can drive engagement and increase conversions.

5. What insights can AI provide after BFCM? 

Post-BFCM, AI tools can analyze sales data, customer feedback, and marketing performance to provide insights into what worked and what didn’t. 

This information is invaluable for planning future campaigns and improving strategies.

6. Are there any risks associated with using AI during BFCM? 

While AI can enhance your strategies, it's essential to ensure data privacy and compliance with regulations. 

Additionally, over-reliance on AI can lead to missed opportunities for human creativity and intuition in marketing.

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