July 1stâwhen Canadians, from coast to coast, come together to commemorate the country's rich history and cultural heritage.
But for eCommerce businesses, Canada Day presents more than just a patriotic occasionâit's a prime opportunity to engage with shoppers and boost sales.
In order to boost sales, you must go the extra mileâcreate strategic marketing campaigns that showcase Canadian pride.
In this article, we explore Canada Day marketing ideas tailored for eCommerce storesâ designed to captivate audiences, drive traffic, and foster a sense of celebration.
We have also listed 25 email subject lines to take inspiration from for your campaigns đ
Letâs go!
15 ideas to boost the sales of your eCommerce store on Canada Day
25 killer email subject lines for your Canada Day campaigns
15 ideas to boost the sales of your eCommerce store on Canada Day
1. Create themed discounts
2. Launch limited-edition products
3. Offer exclusive bundles
4. Limit your best offers to 1 day
5. Attract traffic to your website via emails
6. Pledge to donate to Canadian charity
7. Greet and sell through pop-ups
8. Run social media contests
9. Design patriotic packaging
10. Add a gift with the purchase
11. Run countdown campaigns
12. Design sales campaignsâboth paid and organic
13. Enable pre-orders
14. Send reminders
15. Create BTS content
1. Create themed discounts
Tap into the theme of Canada Day and center all your marketing efforts around it.
Offer special deals like "Canada Day 40% Off on all red and white productsâ to resonate with the national colors, or a "Maple Leaf Special" where customers receive a discount on items with maple leaf designs or Canada-made products.
Additionally, you can promote a "True North Sale" where customers get free shipping on orders over a certain amountâhighlighting Canadian pride.
You can even offer a bold and eye-catching promotion like up to 57% off on the 157th Canadian Day.
To manage the financial impact, consider applying this discount selectively, such as on a curated range of products or for a limited timeâlike a flash sale.
You could also add a minimum purchase amount to qualify for the discountâensuring that the promotion boosts overall sales volumes.
2. Launch limited-edition products
Make your store a go-to destination for Canada Day celebrations.
Add something unique to your catalog that customers canât find at any other time of the year.
Consider designing exclusive items that celebrate Canadian culture and heritageâsuch as apparel with unique Canada Day graphics, maple leaf-themed accessories, or specially crafted Canadian-made goods.
Promote these limited-edition items through targeted marketing campaignsâemail newsletters, social media posts, and website banners featuring vibrant, patriotic imagery.
3. Offer exclusive bundles
Canada Day is not just an occasionâit is an opportunity for you to give your customers a great shopping experience.
Go ahead and create curated packagesâsuch as the "True North Bundle," which could include a stylish maple leaf t-shirt, a set of Canadian flag-themed socks, and a bottle of authentic maple syrup.
Another idea is the "Great Canadian Gift Set," featuring a selection of locally made artisanal products like maple candies, a handcrafted mug, and a small Canadian flag.
Make sure to highlight the limited availability and special savings of these bundles.
Promote them through email campaigns and social media posts.
4. Limit your best offers to 1 day
On the 1st of Julyâthe consumer enthusiasm is heightened, the mood is celebratory and there is a feeling of national pride and festivityâcapitalize on it.
Add to the excitement by limiting all your offers to one day (or 2 to 3 at max).
Offer steep discounts on the 1st of Julyâand only on that day.
Promote this sale across all digital channelsâincluding social media, email newsletters, and the store's homepage, to ensure maximum visibility.
Highlight the exclusivity and limited availability to encourage immediate purchases.
You can also send emails containing countdown timers to the sale.
5. Attract traffic to your website via emails
From your email software, find out how long it takes for your subscribers to open their emails after they receive them.
Plan to send your Canada Day emails accordingly.
Begin your email with an enticing subject line like "Celebrate Canada Day with Exclusive One-Day Deals!"
Inside the email, showcase specific promotions such as "25% off Maple Syrup Gift Sets" or "Free Shipping on Orders Over $50 â Today Only!"
Use vivid, Canada-themed imagery to grab attention and evoke a festive mood.
Include clear, clickable CTAs like "Shop Canada Day Deals Now" that direct recipients straight to your website's sale page. Embed a countdown timer in the email to highlight the limited-time nature of the offer.
Additionally, provide a shareable link for an exclusive "Invite a Friend" discount, encouraging recipients to spread the word and bring in more traffic.
Also read: 28 No-BS Ways To Get More Email Subscribers in eCommerce
6. Pledge to donate to Canadian charity
Imagine reading âFor every purchase made on Canada Day, we will donate 10% to the Canadian Red Cross to support local disaster relief efforts.â on an eCommerce website.
You immediately connect to the cause and if you were to buy something, this website will surely become the first choice.
Appeal to the emotional side of your customers by pledging to donate a portion of sales to a Canadian charityâa local food bank or environmental organization.
By doing this, you earn shoppersâ loyalty and build a solid brand for yourself.
Communicate this initiative of yours across various platformsâemails, social media and blogs.
On your website, prominently display banners or pop-ups detailing the charitable pledge, ensuring that visitors are aware of the initiative as soon as they land on your site.
Include information about the chosen charity and how the donations will be utilized to make a meaningful impactâyou can also create a different section on the homepage for the same.
7. Greet and sell through pop-ups
When a potential customer lands on your website, make sure to grab their attention ASAP.
The best way to do it is through popups.
Craft pop-up messages that greet visitors with a festive Canada Day greetingâsuch as "Happy Canada Day! Celebrate with Special Deals!" This immediately captures attention and sets the tone for a celebratory shopping experience.
Incorporate compelling visuals, such as maple leaf motifs or red-and-white color schemes, to enhance the holiday theme and create an inviting atmosphere.
Within the pop-up, offer exclusive Canada Day discounts or promotions to incentivize immediate purchases. For example, "Get 20% off all Canadian-made products today only!" Â
Ensure clarity in your call-to-action (CTA) by using phrases like "Claim Your Discount". Add a negative option CTAââNo, I will pay full priceâ.
Share the coupon code on emailsâso that you can add them to your email list to nurture them for future purchases.
8. Run social media contests
One way to increase brand awareness, enhance engagement, drive traffic to your website and boost salesâsocial media contests.
Let us give you some ideas.
Host themed contests that encourage user participation and showcase your brand's Canadian spirit.
For example, you could run a photo contest where participants share their best Canada Day-themed photosâwhether it's a backyard barbecue, a scenic outdoor adventure, or a festive gathering with friends and family. Encourage users to use a branded hashtag in their submissions and tag your eCommerce store for increased visibility.
Offer enticing prizes relevant to Canada Dayâsuch as gift cards, Canadian-themed merchandise, or exclusive discounts.
Another engaging contest idea for Canada Day is a "Canadian Trivia Challenge."
Create posts on your social media platforms featuring fun and interesting trivia questions about Canadian history, culture, geography, or famous Canadian figures.
Encourage followers to participate by commenting their answers below the post or by sending direct messages to your account. To add an interactive element, you could create polls or quizzes using social media features like Instagram Stories or Facebook polls.
Award points or entries to participants who answer correctly, and keep track of their scores throughout the contest period. At the end of the contest, randomly select winners from those who participated, with prizes such as Canadian-themed gift baskets, exclusive discounts, or even a grand prize of a shopping spree on your eCommerce store.
Promote the contest across your social media channelsâincluding Facebook, Instagram, and Twitter.
9. Design patriotic packaging
No, we are not suggesting investing huge sums of money to revamp your packaging for just a day.
It can be as simple as incorporating maple leaf stickers or tying red and white ribbons around your product boxes.
Consider including Canadian flag tags or using tissue paper in red and white colors to line your packaging for an added festive touch.
These small touches instantly evoke a sense of Canadian pride and celebrate the spirit of Canada Day.
10. Add a gift with the purchase
Nothing screams excitement as much as a free giftâuse this to drive conversions on Canada Day.
Choose a Canadian-themed gift that complements your products and resonates with your audience, such as a miniature Canadian flag, a maple leaf keychain, or a patriotic tote bag.
Promote the gift with purchase prominently on your eCommerce store's homepage and product pages to ensure visibility and encourage conversions.
Make sure to also promote the offer on emails and social media.
11. Run countdown campaigns
Hereâs an idea that will turn heads towards your business like nothing else.
Run a countdown campaign.
This is how you can plan it:
Start the campaign one week before Canada Day, unveiling a unique promotion each day to keep customers engaged and eagerly anticipating the next offer. These daily deals could range from discounts on popular products, buy-one-get-one-free offers, free shipping, or exclusive Canada Day-themed items.
Highlight the limited-time nature of each deal.
Promote the countdown campaign across all your marketing channels, including your website, email newsletters, and social media platforms.
Each morning, you could send out an email with the subject line "Canada Day Countdown: Today's Exclusive Deal!" and post daily updates on social media with engaging visuals and direct links to the featured products.
12. Design sales campaignsâboth paid and organic
For your paid campaigns, leverage social media platforms like Facebook, Instagram, and Google Ad.
Create patriotic-themed ad creatives featuring eye-catching visuals such as maple leaves, Canadian flags, and red-and-white color schemes.
Highlight specific offers like "20% off All Canadian-Made Products" or "Exclusive Canada Day Bundle Deals." Use targeted ad placements to reach demographics that align with your ideal customer profile, such as Canadian residents or individuals interested in Canadian culture.
Implement urgency by incorporating countdown timers and phrases like "Limited Time Offer" in your ad copy to encourage immediate action.
For organic campaigns, engage your existing audience through a series of strategic communications.
Create daily posts featuring high-quality, patriotic-themed images and captions highlighting your limited-time offers, using hashtags like #CanadaDayDeals and #ShopCanadian.
Utilize Instagram and Facebook Stories with countdown stickers, polls, and interactive quizzes. Encourage user-generated content by asking customers to share their Canada Day purchases with a branded hashtag like #CanadaDayWith[YourBrand], and repost these on your stories.
13. Enable pre-orders
Pre-orders = Enhancing customer loyalty + Efficient inventory management.
To enable pre-orders, create a special section on your website dedicated to Canada Day pre-ordersâshowcasing products like patriotic apparel, accessories, home decor, and exclusive bundles.
Offer a special incentive for pre-ordering, such as a small discount, free shipping, or an additional free gift with purchase, to make the pre-order option even more appealing.
You can also send out an exclusive "early access" email to your most loyal customers, giving them the first opportunity to pre-order.
Also read: 25 Proven Ways To Reduce eCommerce Shipping Costs
14. Send reminders
Start by scheduling a series of automated email campaigns that highlight key offers and countdowns.
For instance, send an initial email a week before Canada Day, introducing your special promotions and encouraging subscribers to plan their purchases early. Follow up with a reminder email a few days before the holiday, emphasizing urgency with subject lines like "Final Days to Save on Canada Day Essentials!"
Simultaneously, use SMS messages to deliver timely reminders directly to your customers' phones. SMS is ideal for sending quick updates, such as last-minute deals or limited-time offers, to prompt immediate action.
Craft concise and compelling messages that convey urgency and exclusivity, such as "đ Canada Day Sale Ending Soon! Don't Miss Out â Shop Now!"
15. Create BTS content
Showcase the preparation and excitement leading up to Canada Day by offering glimpses into your team's efforts, product creation process, or event planning.
For instance, share videos or photos of your team brainstorming Canada Day-themed product ideas, designing exclusive merchandise, or setting up festive displays at your warehouse or retail space (if you have one).
Use Instagram Stories to give real-time updates on event preparations, share sneak peeks of upcoming promotions, or feature interviews with team members discussing their favorite Canada Day traditions.
Encourage interaction by asking followers to share their own Canada Day plans or memories, creating a sense of community around your brand.
25 killer email subject lines for your Canada Day campaigns
Here are some email subject lines that you can use for Canada Day campaigns for your eCommerce store:
- Celebrate Canada Day with Our Biggest Sale Yet!
- đ Canada Day Specials: Save Big Today!
- Last Chance to Shop Our Canada Day Deals!
- Red, White, and Savings: Canada Day Sale Inside!
- đ¨đŚ Happy Canada Day! Enjoy 20% Off Sitewide
- Limited Time: Canada Day Flash Sale Starts Now!
- Unlock Exclusive Canada Day Discounts Today
- Gear Up for Canada Day with 30% Off Everything!
- Don't Miss Out! Canada Day Savings End Tonight
- Stock Up for Canada Day: Deals You Can't Miss!
- Celebrate in Style: Shop Our Canada Day Collection
- đ Happy Canada Day! Enjoy Free Shipping on Us
- Kick Off Canada Day with Up to 50% Off Storewide
- Last Chance! Canada Day Offers End Soon
- đ Canada Day Essentials: Shop Now & Save!
- Your Canada Day Savings Are Here â Open Now!
- Countdown to Canada Day: Big Savings Await
- Save Big for Canada Day â Shop Now!
- Final Hours! Don't Miss Our Canada Day Sale
- Get Ready for Canada Day with Exclusive Offers
- đ Celebrate Canada Day with Extra Discounts
- Hurry, Canada Day Deals Won't Last!
- It's Here! Shop Our Canada Day Extravaganza
- Limited Time Offer: Canada Day Savings Inside
- Celebrate Canada Day with Us â Discounts Inside!
Final Word
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Reason: User experience issues that cause friction for visitors.
And Convertcart solves for exactly that.
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We've helped 500+ eCommerce stores (in the US) improve user experienceâand 2X their conversion rate.
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