23 Best Easter/Spring Email Marketing Examples in eCommerce

Easter and Spring emails are major revenue opportunities for eCommerce brands. However, mistakes like late scheduling, incorrect messaging, and flawed design mean low ROI.

The solution—Learn from others.

This is where these Easter and Spring email examples from real eCommerce brands can help you.

23 Easter and Spring Email Examples

1. Breakthrough with sitewide emails 

Subject line: 📣 50% OFF ENDS TONIGHT! 📣

Lane Bryant gets our attention with a sitewide sale in this Easter email.

Why we love

50% off + limited-time offer prompts first-time shoppers to buy. 

Takeaway

Follow 80:20 text-to-image ratio—draws attention to the key message and avoids the spam folder.

Including persuasion triggers—free consultation, first-timer discounts, and other discounts inspire confidence.

2. Build buzz via flash sales 

Subject line: 🐣 Happy Easter + Passover 🫓 Select Sales Ending Today!

Albeebaby runs a flash sale in this Easter email example.

Why we love

Flash sale reinforces the power of savings—a compelling nudge for last-minute shoppers.

Takeaway 

Use your brand color to highlight important elements—CTA, messaging, and background color make it easier to read.

Include industry relevant trust signals—conveys customers that your product is safe to use when coming from a strict regulatory body such as the FDA.

3. Try a giveaway

Subject line: Fresh for Spring Giveaway !🌷

Coral & Tusk sends a giveaway as part of its Spring email marketing campaign. Contest emails such as these boast an average open rate of 8.8%. 

Why we love 

The email copy paints the ideal spring picture—and nudges them to click. 

Takeaway

The theme-based product recommendations provide a reference point—it gives them more reasons to explore the site.

Use uppercase letters in the CTA text—grabs the attention in the first 5 seconds of users scanning the email increasing your CTR. 

4. Flaunt your spring arrivals 

Subject line: Just arrived 🌷 We're talking spring...

Lights4Fun includes its new arrivals in this Spring email example.

Why we love 

The email copy addresses the users as the protagonists—and makes them the priority. 

Takeaway 

Always have three trust signals that complement each other—with a 2-year guarantee, 30-day returns, and 100k reviews, customers don’t have to reach out to customer support to resolve trust issues. 

5. Try the good old psychological pricing 

Subject line: Top Picks at $29.99 – Your Wardrobe, Your Way! 🌟

Dressbarn uses the classic charm pricing.

Why we love

The dress and the text background create a visual symphony—pleasing enough to click.

Takeaway

Use abstract nouns to sell your idea—words like elegance help shoppers imagine the product better.

Always state 3 benefits— the 3 benefits of joining the loyalty program make it memorable thanks to brevity and pattern. 

6. Waltz in with tiered discounts

Subject line: 🐇 Open for Easter Bunny Treats

Zales takes the tiered discount route in this Easter email template. 

Why we love 

The dollar-off discount elicits savings—works well for high-consideration products. 

Takeaway

Create seasonal CTAs—CTAs that complement the occasion can create faster impressions while giving shoppers a better reason to engage.  

7. Rely on classic gifting  

Subject line: Did you say FREE? Easter Event happening now!

Psycho Bunny tries the free gift tactic to increase their AOV in this Easter email marketing example.

Why we love

The image is a visual cue for ‘try your luck’—prompts users to hit the CTA. 

Takeaway

Use words with fewer syllables—Buy 3 Get 1 free is easier to read and for the brain to quickly register.

8. Leverage express shipping 

Subject line: Last Chance for Easter Delivery!

Sugarfina capitalizes express 2-day shipping in this Easter email marketing example. FYI, 44% of US customers are willing to opt for 2-day shipping.

Why we love 

The small print advertising trick—gets our attention in a jiffy. 

Takeaway

Get creative with your seasonal products—unique and catchy names always help promote word of mouth.

Allow personalization—offering personalized gifting options helps last-minute shoppers buy unique gifts, and helps in wooing different demographics. 58% of 13-39 year olds insist on their gifts to loved ones to be personal. 

9. Create aspirational appeal 

Subject line: Your One-Stop Destination: Spring Trends 📍

VICI employs aspirational appeal in its Spring promo email. 

Why we love

The consistency in messaging—the use of daily in the copy and CTAs creates a rational trigger in users’ minds.

Takeaway

Place your images in a vertical column—reduces the need for scrolling while triggering a subconscious urge to click, making product comparison easier.

10. Bring in authority 

Subject line: 3 things you need for spring

FORWARD does something offbeat—features a customer as a stylist. 

Why we love

The description is on point—stresses on benefit.

Takeaway

Stick four product recommendations in a category—too many or too little makes it difficult for customers to buy creating cognitive load.

Feature your best sellers in the beginning or at the end—humans tend to remember the first and last elements in a series and forget the middle items.

Recommended reading: Top eCommerce Email Marketing Trends For 2025

11. Roll out limited edition stuff 

Subject line: SHOP NOW! The GLOSSYBOX Limited Edition Easter Egg is here.

Glossybox offers a limited edition product as part of its Easter email promotions. These create a sense of urgency as they are limited in supply. 

Why we love

The price badges offer a personal touch in their copy—second person pronouns such as yours and you help in visualizing the feeling of owning a product and reaping the benefits. 

Takeaways

Use the classic AIDA for copywriting—the email first grabs our attention with a hook On sale now! sparks interest with a reward, conveys the benefit, and asks readers to commit.

12. Be a troubleshooter 

Subject line: Traveling for Easter?

Hook & Albert offers a solution to a glaring problem—wrinkled clothes after packing. That's a value proposition done right. 

Why we love 

The hero image and the copy are given equal importance—both complement each other conveying the comfort of traveling with their bag. It gives context and explains why one should consider buying this bag.

Takeaways

Use a mix of high and low-priced products—When listing product recommendations, a mix of high and low-priced products offer the convenience of choice.

13. Trigger curiosity 

Subject line:  [SALE] Shop the Easter Sale

Article’s Easter email example uses Curiosity Gap—reveals an intriguing piece of information to trigger a subconscious urge to know more.

Why we love

The email has a simple design—a single-column layout that makes it highly mobile responsive. It uses a single table in the HTML code making it easier to adapt to any device or email client.

Takeaways 

Experiment with visual cues—When your email is simple, using visual cues such as a person looking at the CTA or an object pointing towards triggers a subconscious urge to click.

14. Be the stylist 

Subject line: Your new spring dress code

COS offers a pro tip on why Maxis are the right dress for Spring in this email example.

Why we love

The copy brings forth authority—the inclination to listen to people with expertise.

Takeaways

Display inclusive marketing—COS features a black model that is in line with their diverse culture. This elevates their brand perception and communicates their purpose. 86% of customers are likely to buy from purpose-driven brands.

15. Bring products to life 

Subject line: Spring, is that you?

Dedicated adds life to its product using imagery in this Spring email template. 

Why we love 

The email copy nails storytelling—it creates a sensory experience for the readers by describing summer using spring as the central character. 

Takeaways

Create images that represent your brand—If you’re a brand that’s not afraid to show off your fun side, photos with an unconventional setting like a studio or outdoor backdrop can create a captivating appeal.

16. Start early access

Subject line: Your Early Access Easter Sale!

Revital offers an early access Easter sale in this email marketing campaign. It helps customers lay their hands on products before the general public while allowing brands to gauge demand.

Why we love

The tiered discount triggers a psychological urge to spend more to qualify. This can help you find your high-spenders—a segment that can bring higher LTV. 

Takeaways 

Craft customer-centric messages—Frame your messages to highlight the customer’s benefit. For instance, Our Spend & Save Recommendations highlight the potential savings. 

Reserve large real estate for customer support—While customer support is not uncommon in emails, making it prominent can influence customers to clarify their doubts without hesitation.

17. Offer a checklist 

Subject line: Your Spring accessories checklist

Madewell uses a Spring checklist in this email example as an alternative to Complete the Look recommendations. This helps get attention in a crowded inbox. 

Why we love

The names in the checklist project the products as the go-to products—increasing the perceived value of the product.

Takeaways

Flex your blogs—Adding blogs to emails can help educate your customers. It helps them learn about problems and their solutions without making you come off as salesy.

Zig Zag layout—Use a zig-zag layout to ensure scanning and readability. A fluid grid adapts to any device, making a zig-zag layout compatible across devices. 

Do check out: 25 Email Marketing Tips to Increase Sales (+ Amazing Examples)

18. Sell to the *actual audience*

Subject line: Hop to it: New Easter Pyjamas!

Cotton On Australia leverages emotional marketing in this Easter promo email. It targets the actual audience—parents who want the happiness of their children.

Why we love

The brand expands its product range—snuggets which are oversized hoodies. Expanding your product range can help you earn revenue with a simple product extension. 

Takeaways 

Offer an incentive to drive store footfall—Along with increasing online traffic, you’d also want to drive in-store traffic. Customers who engage online and offline spend 4% more in-store and 10% more online.

19. Offer an alternative 

Subject line: Lightweight Spring Blazers

MJ Bale offers an alternative to traditional spring blazers in this Spring advertising email example.

Why we love

The email is smart with its segmentation—targets golf enthusiasts who don’t want anything to hamper their performance.

Takeaways

Monochrome color—You might not always have time for aesthetic background, in such cases, a black and white background is equally effective. 

20. Let your copy do the talking 

Subject line: Spring is springing again

Warby Parker hits a homerun with its copy in this Spring email newsletter. 

Why we love

The copy grabs our attention quickly without relying on images.

Takeaways

Use gerunds in your CTA—Using gerunds such as Starting conveys twice the compulsion as it implies real urgency.

21. Sell your craftsmanship ‍

Subject line: Make Easter Extra Special 🐰

Vincero Collective flexes its craftsmanship, signifying top-notch quality. 

Why we love

A hero copy that leaves us wanting more. 

Takeaways

Context: Reviews with a context convey the perceived value of the product. In this case, it makes for a great gift. 

22. Take on the status quo

Subject line: EASTER GIFT SETS

Recreation Bondi Beach challenges the status quo with a better alternative.

Why we love

Price anchoring(comparing a higher price against a lower price) paired with real product images that captivate us.

Takeaways

Solution-focused copy: Writing a solution-focused copy such as just in time is a foolproof way to woo last-minute buyers. 

23. Create a sensory experience

Subject line: Savor that sweet smell

Each & Every creates a sensory experience(appealing to either one of the five senses) through visuals. 

Why we love

The email copy creates a mental image of rejuvenation—the essence of spring. 

Takeaways 

Adjectives in copy: Using adjectives such as natural can evoke a heightened sense of curiosity in customers. 

Read more:

17 Proven Ideas to Improve Email Marketing Conversion Rate (+ Examples)

The Right Way to Calculate Email Marketing ROI in eCommerce

13 Solid Ways To Improve Marketing Email Delivery Rate (eCommerce)

28 No-BS Ways To Get More Email Subscribers in eCommerce

Drive 30% revenue via Easter and Spring Emails

Most eCommerce store owners don’t see seasonal emails as a serious revenue stream.

Ask them about the importance of email marketing, and you'll hear: “We don’t really have a major strategy,” “We mostly use generic templates,” or “We just send emails to people on our list.”

BUT AT THE SAME TIME: 

There are stores out there that drive 30%+ of their revenue from email marketing. 

Engage can help you do the same - Book a free demo.

We’ll show you:

• workflows we can create for your store,

• proven ways to drive 30% or more $$ from email alone, and 

• successful templates and strategies from your industry (and others).