Top Email Marketing Platforms for eCommerce (For 2025)

“What is the best email marketing platform for eCommerce?” – is a question you will almost always find different answers to. 

✅ Get it right, you see the revenue roll in.

❌ Get it wrong – you end up with a blocked account, chasing customer support for months. 

This is why we went ahead and evaluated the 27 most popular email marketing platforms for eCommerce out there – so that you don’t have to:

Preview: What’s to come 

💡 How we have ranked these platforms: By how easy they are to use, their features, and the value they offer. These were the criteria through which we considered these platforms – the most important features that all eCommerce email marketing platforms must have:

Features to expect from an eCommerce email marketing tool in 2025

Whether you are just starting your store or have 10k subscribers, your goal will almost always be: Scaling as you grow, without costing an arm and a leg in terms of pricing.

However, we aren’t just talking about the price-per-month in this article – we are diving deep into what each platform offers. Having some abandoned cart recovery flows, order confirmation features won’t just cut it in 2025 – here’s what you also need 👇

✅ Custom email sending domain – this is so your emails don’t end up in spam because of shared IPs

✅ Segmentation – based on behavior, time, and user history

✅ Integration with your store – as well as your CRM, payment gateways

✅ Custom audience events – to perform a live re-capture when a subscriber visits your store

✅ Zero spam policy – this means running a test before actually sending out any email, with contact validation (rather than getting blacklisted) 

✅ Transactional emails – like order confirmations, password resets, etc.

✅ Gamification, surveys, feedback loops – to actually engage subscribers within your emails and on-site

✅ Charging active contacts – a lot of email platforms charge businesses for subscribers they don’t even send emails to

✅ Ad audience actions as triggers – on Meta ads as well as Google ads

✅ Website events as triggers – such as browsing a particular page, or clicking ‘proceed to checkout’

✅ Geolocation and localization – for example showing local currencies, and product recommendations by weather

✅ Active support – this is always a must-have and a non-negotiable feature by all means

✅ Review management – automatically generating reviews out of subscribers and displaying them on your store

27 Best eCommerce Email Marketing Platforms For 2025 

1. Brevo

Brevo (formerly Sendinblue) is among the easiest to use – plus – Brevo is one of the cheapest email marketing platforms for eCommerce. It provides comprehensive features like geolocation, custom events, and behavioral automation. 

💲 Pricing Tiers:

• Free Plan: 300 emails/day, add on SMS, WhatsApp, and dedicated IP
• 5,000 emails, 500 contacts: ~$9/month (Starter), ~$18/month (Business)
• 10,000 emails, 1500 contacts: ~$17/month (Starter), ~$35/month (Business)
• 100,000 emails, unlimited contacts: ~$69/month (Starter), ~$129/month (Business)
• Enterprise: Custom pricing

* There’s no limit on the number of contacts per month from 20,000 emails onward. WhatsApp messages cost $631.76 for 20,000 messages. Some more add-on costs:

• Prepaid email credits: Starts from ~$32 for 5000 emails
• $9.00/month per additional 10,000 push notifications.
• $21.58/month per 5 additional landing pages.
• $10.80/month per additional user.
• $251/yr for dedicated IP

📌 Key features of Brevo:

• Intuitive drag-and-drop email editor
• Robust automation workflows
• Has a Customer Data Platform (CDP)
• Multi-channel campaigns (email, SMS, chat)
• Push notifications, dedicated IP as well as detailed analytics and A/B testing
• Transactional emails and CRM features
• Live-chat functionality via Conversations Platform ($15/user)
• Strong automation and segmentation

👍 What’s great about Brevo:

• Simple pricing structure – with an awesome free plan
• Transactional emails can be sent from the free plan
• Solid integration with eCommerce platforms like Shopify and WooCommerce
• Affordable scaling options
• Diverse communication channels in one platform
• Excellent customer support

👎 What’s not so great about Brevo:

• Advanced features like predictive sending can get pricey
• Daily email limits on the free plan
• Limited design templates for free users
• No localization in terms of currency
• Hard bounces are extremely frowned upon
• Can get a bit technical 

Verdict: Brevo’s free plan makes almost every feature accessible. However, to get access to the full bells and whistles, a business would have to migrate to Brevo’s higher plans (Business and Enterprise). Overall, it’s a great tool for teams that need something that gets the job done (without breaking the bank). 

Complexity: Moderate. You’ll figure it out, but it will take some work. 

Links: Free Trial | Register

2. Mailchimp

Mailchimp: Offers a broad range of features but can become pricey as your contact list grows. This email marketing platform provides everything an eCommerce business can need, but only within the Standard and Premium plans (both of which are wildly expensive).

💲 Pricing Tiers:

• Free Plan: Up to 500 contacts, 300 emails/day
• 5,000 subscribers: ~$79/month
• 10,000 subscribers: ~$114/month, $350/month (Premium), $135/month (Standard)
• 1,00,000 contacts > $800/month (Standard), $1025/month (Premium)
• Essentials: $13/month to $385/month (50k contacts)
• Standard: $20/month to $800/month (100k contacts), 
• Premium: $350/month to $1150/month (130k contacts)

* Mailchimp also has separate plans for transactional emails, starting from $20 (1 to 500k emails). SMS can be opted for, through add-on blocks or as separate plans.

📌 Key features of Mailchimp:

• AI-powered audience insights
• Social media and ad integrations
• User-friendly email builder, basic automation
• Extensive templates for e-commerce

👍 What’s great about Mailchimp:

• A friendly UI for beginners
• Great for small businesses and startups
• Extensive tutorials and guides
• Comprehensive free plan with ample room to grow
• Doesn’t require you to switch plans in case of over-sends

👎 What’s not so great about Mailchimp:

• Limited advanced features for more seasoned marketers
• Pricing escalates quickly as your subscriber list grows
• Limited customer support on the free plan
• You will be charged for inactive subscribers
• Mailchimp has no live chat

Verdict: Mailchimp is the jack-of-all-trades that doesn’t come cheap. Geolocation? Yes. Custom events? Yes, but setting them up is like assembling IKEA furniture without the manual. Behavioral automation is solid, but most advanced features are locked behind a paywall. Ad integrations (Facebook, Google) and store compatibility (Shopify, WooCommerce) are seamless but expect escalating costs as your email volume grows.

Complexity: Moderate. You’ll figure it out, but your wallet might not forgive you.

Links: Free Trial | Register

3. HubSpot

HubSpot: A powerhouse with extensive capabilities across all listed features. However, its complexity and cost are on the higher side, making it more suitable for businesses with advanced needs and resources.

💲 Pricing tiers:

• Free: Limited features
• Starter: $20/seat/month
• Professional: $890/month
• Enterprise: $3,600/month

📌 Key features of HubSpot:

• Comprehensive CRM and email marketing integration
• Smart personalization tools
• Advanced reporting dashboards

👍 What’s great about HubSpot:

• Seamlessly aligns sales and marketing efforts
• Excellent for scaling businesses
• Generous free tier for small teams

👎 What’s not so great about HubSpot:

• Expensive for small businesses
• Doesn’t downgrade plans if you remove/reduce subscriber volume
• Can feel overwhelming for beginners due to its vast features

Verdict: HubSpot’s geolocation, custom events, and behavioral automation are absolutely top-notch—however, it costs a small fortune. Almost everything is robust on this CRM-first platform, but you will need a tech team if you want to implement custom events and conversion tracking. 

Complexity: High. Budget extra time to figure out the labyrinth of features.

Links: Free Trial | Register

4. ActiveCampaign

ActiveCampaign: Excels in automation, offering advanced behavioral triggers and custom event tracking. Supports integrations with various ad and store platforms. The platform's advanced features come with increased complexity, catering to users with technical proficiency.

💲 Pricing tiers:

• 1000 contacts: Enterprise: $145/m | Pro: $79/m | Plus: $49/m | Starter: $15/m
• 5000 contacts: Enterprise: $375/m | Pro: $205/m | Plus: $145/m | Starter: $79/m
• 10,000 contacts: Enterprise: $589/m | Pro: $375/m | Plus: $189/m | Starter: $149/m
• 50,000 contacts: Enterprise: $1169/m | Pro: $969/mo | Plus: $609/m

* Contact limit for normal plans: 15x for Enterprise, Pro has 12x, Plus has 10x, Starter has 10x 

* Custom pricing for more than 50k contacts

📌 Key features of ActiveCampaign:

• Dynamic content and advanced segmentation
• Machine learning for predictive sending through ‘win probability’
• Conversion tracking (enterprise and pro), CRM integrations (enterprise)
• Conditional content blocks, multi-step automation triggers + actions
• Transactional emails (powered by Postmark)
• Sales engagement enhanced CRM (add-on)

👍 What’s great about ActiveCampaign:

• Perfect for eCommerce personalization
• Outstanding automation tools
• Reliable customer support

👎 What’s not so great about ActiveCampaign:

• Steep learning curve
• Higher-tier plans can be pricey
• Doesn’t downgrade plans if you remove/reduce subscriber volume

Verdict: ActiveCampaign checks all the boxes: geolocation, custom events, and top-tier behavioral automation for lifecycle campaigns. Its ad platform connections and store integrations are efficient. Perfect for personalized drip campaigns, but the UI might test your patience.

Complexity: Moderate to High. Be ready for a learning curve.

Links: Free Trial | Register for a demo

5. Engage

Engage is the only email marketing platform for eCommerce that doesn’t require any learning, or incur any extra costs. Built only for eCommerce, this email marketing platform has every workflow an eCommerce store can ever need. 

💲 Pricing tiers:

Custom

📌 Key features of Engage:

• All kinds of automation workflows (including transactional flows)
• Custom-built templates for every email sent
• 1:1 send time optimization based on behavior
• Customer journey-based segmentation
• Run by CRO experts

👍 What’s great about Engage:

• Doesn’t require you to hire a team or climb a learning curve
• No need to worry about your account getting canceled
• No need to worry about copy and content 
• Is always in sync with your CRO efforts
• Zero contract lock-in

👎 What’s not so great about Engage:

• Doesn’t follow the usual DIY model of major email marketing platforms

Verdict: ‘Done for you’ email marketing is something to try. You need not worry about getting reviews on your store, or running custom retargeting. Where most major platforms blacklist accounts for even the slightest unsubscribes, Engage is a tool that will allow you to focus on what’s really important: driving revenue. 

Complexity: Doesn’t exist. You don’t have to do anything, except for signing up.

Links: Learn about Engage | Get a Free CRO Audit Report

6. Constant Contact

Constant Contact: Geolocation and behavioral automation features are a bit limited. However, it integrates with popular ad and store platforms – all while offering superb gamification features. Its beginner-friendly interface makes it suitable for users seeking simplicity, though advanced users might find it lacking in depth.

💲 Pricing tiers:

• 0 to 500 contacts: Premium: $80/m | Standard: $35/m | Lite:$12/m
• 1001 to 2500 contacts: Premium: $150/m | Standard: $75/m | Lite: $50/m
• 10k –15000 contacts:  Premium: $325/m | Standard: $210/m | Lite: $180/m
• 45,001 – 50,000 contacts: Premium: $575/m | Standard: $460/m | Lite: $430/m

* Overages of $0.002 per additional send

* If paid bi-annually, 10% off, annually gives 15% off

* Monthly email sends: Premium gives 24x your number of contacts, Standard gives 12x your number of contacts, Lite gives 10x your number of contacts

📌 Key features of Constant Contact:

• Event marketing tools
• Social media ad integrations
• Excellent deliverability rates
• Storage space starting from 1GB
• Auto resend

👍 What’s great about Constant Contact:

• Very beginner-friendly
• Good value for small businesses
• Strong customer support
• Charges overages instead of upgrading plans

👎 What’s not so great about Constant Contact:

• Limited advanced automation options in basic plans
• Revenue from email reporting (only in the premium plan)
• Inbox previews cost extra ($10/month add-on)
• SMS costs extra for Lite and Standard plans
• Fewer integrations compared to competitors
• Misses out on in-website remarketing

Verdict: Constant Contact doesn’t offer remarketing in-store with pop-ups (you can send remarketing emails, though, if you are on the premium plan). Basic geolocation and limited automation across the basic plans make this a starter pack for email marketing. Custom events and contact segmentation? You’ll need a developer plus a higher plan (like Standard and Premium). Ad integrations and store platform compatibility work but don’t impress. It's best for newsletters and campaigns that don’t need much depth.

Complexity: Low. Simplicity is the name of Active Campaign.

Links: Learn more | Register for a free trial

7. Kit (previously Convertkit)

Kit (previously ConvertKit): Designed with creators in mind, it offers limited geolocation and custom event features but includes behavioral automation. Integrations with ad platforms are limited, while store platform integrations are available. Complexity is intermediate, balancing functionality with ease of use.

💲 Pricing tiers:

• 0 – 1000 subscribers: Newsletter: $0 | Creator: $29/m | Creator Pro: $59/m
• 3000 subscribers: Newsletter: $0 | Creator: $49/m | Creator Pro: $79/m
• 10k subscribers: Newsletter: $0 | Creator: $119/m | Creator Pro: $167/m
• 55k subscribers: Creator: $379/m | Creator Pro: $519/m
• 105k subscribers: Creator: $679/m | Creator Pro: $879/m
• 400k subscribers: Creator: $2299/m | Creator Pro: $2599/m

* Custom pricing for 500k+ subscribers

* No email limits

* If paid yearly, 2 months free

📌 Key features of Kit:

• Tailored for creators and influencers
• Simple email automation tools
• Tag-based subscriber management

👍 What’s great about Kit:

• Highly intuitive interface
• Great for content-driven businesses
• Seamless integrations with platforms like WordPress
• Can work for eCommerce, because of the integrations

👎 What’s not so great about Kit:

• Limited visual customization options
• Can be expensive for larger lists
• Charges 3.5% + 30c transaction fees
• Charges for duplicate subscribers
• Doesn’t downgrade plans if you remove/reduce subscriber volume

Verdict: Kit focuses on creators, not eCommerce. Geolocation exists but feels like it’s not part of the core offering. Custom events and automation cater to lead nurturing rather than hardcore sales campaigns. Forget sophisticated ad integrations, where you move audiences between lists – store platform compatibility is functional but lean.

Complexity: Low. It’s simple but also limited for eCommerce needs.

Links: Free Trial | Register for a demo

8. MailerLite

MailerLite: Provides all the features you can ask of an email marketing platform – like unlimited emails, custom events, email address validation, and more. However, if you want to scale up, you will need to hire a team. 

💲 Pricing tiers:

• 500 subscribers:  Advanced: $20/m | Growing Business: $10/m
• 2500 subscribers: Advanced: $40.0/m | Growing Business: $25/m
• 10k subscribers: Advanced: $110/m | Growing Business: $73/m
• 20k subscribers: Advanced: $180/m (if monthly) | Growing Business: $139/m
• 50k subscribers: Advanced: $340/m | Growing Business: $289/m
• 100k subscribers: Advanced:$396/m 
• 300k subscribers: Advanced: $1200/m
• 500K subscribers: Advanced: $1900/m

Mailsend (Transactional emails)

• Hobby: Free, extra: $1 per 1000 emails, up to 3k max
• Starter: 50k emails, 100 SMS, 100 email verification, extra $0.95/1000 emails, $1.40/100 SMS, 
• Professional: 50,000 emails, 150 SMS, 400 email verification credits, extra: $0.80 per 1000 emails, $1.40 per 100 SMS

* Discounts available if subscribed yearly

* Unlimited emails for marketing plans

* Free plans are also available till 1000 subscribers

📌 Key features of MailerLite:

• Drag-and-drop email editor, basic automation workflows
• A/B testing, e-commerce integration
• Landing page builder

👍 What’s great about MailerLite:

• Simple yet effective clean and minimalistic design creating a user-friendly interface
• Affordable for small businesses and startups
• High deliverability rates

👎 What’s not so great about MailerLite:

• Customer support can be slow
• Has no conditional contact tags
• No support for cart recovery automation based on products 
• Limited integrations and insufficient attribution
• Key automations are missing (you have to build your own)
• Data retention in transactional email plan is way too short (7 days)

Verdict: MailerLite delivers geolocation, custom events, and basic automation without fanfare. Ad platform integrations and store compatibility are solid for small setups. Great for straightforward campaigns that don’t require hand-holding. However, once again, if you want to scale your email marketing, you will need a team. 

Complexity: Low. Think of training wheels for email marketing.

Links: Free Trial | Register for demo 

9. Omnisend

Omnisend: Tailored for eCommerce, it offers comprehensive features like these across every plan: unlimited sends, A/B testing, customer lifecycle segmentation, gamification, geolocation, custom events, and behavioral automation. Seamlessly integrates with ad and store platforms. The platform's intermediate complexity ensures a balance between functionality and usability.

💲 Pricing tiers:

• Free Plan: Manage up to 250 contacts, 500 emails/month, 60 SMS messages
• 251 to 500 contacts:  Pro: $59/m | Standard: $16/m
• 1001 to 1500 contacts: Pro: $59/m | Standard: $25/m
• 5001 to 5500 contacts: Pro: $105/m |Standard: $88/m
• 10001 to 10500 contacts:  Pro: $170/m | Standard: $150/m
• 50k to 55k contacts: Pro: $784/m | Standard: $450/m
• 145k to 150k contacts:  Pro: $1914/m | Standard: $1456/m

📌 Key Features:

• eCommerce-specific features: Product recommendations,  exit intent pop-ups, discount code generators
• Integrations: Shopify, WooCommerce
• Automation: Pre-built workflows, popup and signup forms, audience segmentation

👍 What’s great about Omnisend:

• Free SMS credits on paid plans
• Comprehensive tool with strong automation template features
• Offers in-website retargeting through exit-intent popups
• Live-view of contact activity can be accessed
• You can run gamified spin-the-wheel contests
• Easy integration with popular e-commerce platforms

👎 What’s not so great about Omnisend:

• Limited features on the free plan
• Can be complex for smaller businesses
• Advanced features may take time to master

🎯 Best For:

• Ideal for small to medium-sized e-commerce businesses needing strong automation

Verdict: Omnisend’s conversion focus is what makes it a great tool for eComm founders. Custom events? Check. Ad integrations are solid, and store integrations shine, particularly for Shopify. Tailor-made for SMS and email combos to nudge those abandoned carts, and bring in revenue, Omnisend is something that will reel you in (but will cost you in the long run).

Complexity: Moderate. A polished choice for scaling stores (will cost $$$).

Links: Free Trial | Register

10. Litmus

Litmus is an email builder tool that you can integrate with your existing email marketing platform/CRM. This is a tool that can ensure 99.9% of your emails do look how you need them to – all while avoiding spam. 

💲 Pricing tiers:

• Basic: $99/month
• Plus: $199/month
• Enterprise: Custom pricing

* Litmus Personalize Pro: custom pricing

📌 Key features of Litmus:

• Email testing and optimization tools
• Collaboration features for teams
• Insights on email performance

👍 What’s great about Litmus:

• Unparalleled email preview capabilities
• Helps improve deliverability and design
• Ideal for marketing teams

👎 What’s not so great about Litmus:

• Expensive for small businesses
• Focused more on testing than sending emails
• Litmus needs a separate CRM and ESP

Verdict: Litmus isn’t an email marketing platform—it’s a testing tool. No geolocation, custom events, or store integrations here. What it does offer is campaign previews across email clients. However, it does offer personalization, quite extensively. Think of it as a QA for your designs and spam-free emails. 

Complexity: Low. Testing geeks only.

Links: Free Trial | Register

11. Mailjet

Mailjet is meant for beginners. It’s your quintessential tool for starting with email marketing. It has almost everything: automation, segmentation, an easy-to-use drag-and-drop builder, and more. However, it lacks sorely in terms of functionality – like building a retargeting audience on Meta using people who have stopped engaging with your emails. 

💲 Pricing tiers:

• Free: Up to 6,000 emails/month, 200 emails/day
• Essential (half as email limit): $17 (from 15000 emails/month) to $37/month (Caps at 50k emails)
• Premium (500k email limit): $27(from 15000 emails) to $475/month (500k email limit)

* Charged based on emails sent – custom pricing in the Enterprise plan

📌 Key features of Mailjet:

• Real-time collaboration on email designs
• Advanced segmentation options
• Strong API for developers

👍 What’s great about Mailjet:

• Mailjet is budget-friendly, meaning it’s affordable and scalable
• Great for teams working on email campaigns
• High email deliverability

👎 What’s not so great about Mailjet:

• Limited templates
• Basic reporting features on lower tiers
• You have to manually remove subscribers

Verdict: Mailjet is built of a set of tools that an eCommerce brand can use for their email marketing efforts (without paying a huge fee). However, it’s best suited for businesses that are just starting out (which is why Mailgun exists for bigger businesses).

Complexity: Low to Moderate. Serviceable for smaller setups.

Links: Free Trial | Register

12. Mailgun

Mailgun is essentially Mailjet on steroids. It offers one of the lowest-priced SSO and SAML login capabilities through the Scale plan.

💲 Pricing tiers:

• Scale: $90/month (10,000 emails) to $1250/month (2,500,000 emails)
• Foundation: $35/month (10,000 emails) to $75/month (100,000 emails)
• Basic: $15/month (till 10,000 emails)

* Overages for emails: $1.10 (Basic) to $1.80 (Scale) per 1000 emails

* Overages for email validations: $1.20 (Foundation) to $0.80 per 100 email validations 

* Email testing tool separate costs starting from $49 to $99/month

* Free trial available

📌 Key features of Mailgun:

• Advanced email API services
• Real-time email validation
• High-volume sending capabilities
• Mailgun has separate plans for email deliverability

👍 What’s great about Mailgun:

• Perfect for developers and technical users
• Has a pay-as-you-go model
• Reliable for transactional emails
• Detailed analytics

👎 What’s not so great about Mailgun:

• Not beginner-friendly
• Lacks drag-and-drop email editors
• Frequent reports of blacklisting
• You will need to pay extra for testing emails

Verdict: Mailgun is for developers who care about delivery rates. This is a tool, built for bigger teams. Almost every setup requires an API. However, the cost can run a bit high. Great for transactional emails, not much else.

Complexity: High. Leave it to the techies.

Links: Free Trial | Register

13. Drip

Drip: Focuses on eCommerce marketing automation with robust features across the board. Supports segmentation by last purchase history, has review modules, shopper activity API, and dynamic product blocks. Its user-friendly interface is a relief to users seeking powerful tools without overwhelming complexity.

💲 Pricing tiers:

• No Free Plan: 14-day free trial
• Up to 5,000 contacts: $39/month
• 10,000 subscribers: ~$154/month
• 100k contacts: ~$1199/month
• 180K contacts: ~$2000/month
• Custom: Based on needs

📌 Key features of Drip:

• eCommerce CRM integrations
• ‘Shopper Activity API’ to track subscriber actions in-store
• Automated workflows tailored for sales
• Powerful segmentation tools with dynamic coupon codes
• Behavior-based automation, drag-and-drop workflow builder
• Supports on-site pop-ups, gamified offers
• Advanced segmentation and personalization

👍 What’s great about Drip:

• Advanced automation for personalized interactions
• User-friendly despite its robust feature set
• Built specifically for eCommerce
• Great ROI on email campaigns
• Strong analytics dashboard

👎 What’s not so great about Drip:

• Can be pricey for small businesses
• Higher pricing compared to some competitors
• Slight learning curve for beginners
• No free plan, only a trial

🎯 Best For:

• Ideal for brands focusing on advanced automation and personalized marketing

Verdict: Drip’s laser focus on eCommerce makes geolocation, custom events, and behavioral automation shine. You don’t have to pay extra for gathering reviews – Drip helps you do just that. Ad and store integrations are stellar, letting you craft workflows that convert great, but it costs big $$$ (plus the cost of a team).

Complexity: Moderate. A savvy investment for data-driven stores.

Links: Free Trial | Register for a demo

14. EmailOctopus

Email Octopus is among the cheapest email marketing platforms after Brevo. However, it skips on quite a few key features like in-built landing page builders – but it makes up with integrations. Offers well-rounded functionality, including automations, segments, personalization, custom events, and behavioral automation – thus making it a solid choice for mid-sized eCommerce businesses.

💲 Pricing tiers:

• Free plan up to 2500 subscribers, 10,000 emails/month
• 500 contacts, 10,000 emails: $9/month
• 10k contacts, 100,000 emails:  $40/month
• 5,00,000 contacts, 50,00,000 emails: $1330/month

Connect Pro (if you use Amazon SES):

• Free: Unlimited emails, 2500 subscribers
• 500 subscribers, emails unlimited: $8/m
• 10,000 subscribers, emails unlimited: $30/m
• 500,000 contacts, emails unlimited: $580

📌 Key features of EmailOctopus:

• Simple email automation
• Doesn’t downgrade plans if you remove/reduce subscriber volume
• Integrates with Amazon SES for cost-effective campaigns
• Customizable signup forms

👍 What’s great about EmailOctopus:

• Very affordable
• Ideal for startups and small businesses
• Clean, user-friendly interface

👎 What’s not so great about EmailOctopus:

• Limited advanced features
• Fewer integrations compared to competitors
• Reports last for about 30 days, if on a free plan
• Performance isn’t always linear
• Hard to set up automation
• Can't send emails based on behavior but just with a delay of hours/days/weeks.
• Some inboxes see EmailOctopus as spam

Verdict: Has one of the best free plans after Omnisend. If you’re looking for the best free email marketing tool for eCommerce stores, Email Octopus is the one for you. Geolocation and automation are present but basic. Forget custom events, and don’t expect groundbreaking ad or store integrations. EmailOctopus keeps things functional and frugal.

Complexity: Low. Barebones for penny-pinchers.

Links: Free Trial | Register

15. GetResponse

GetResponse offers geolocation features for segmenting campaigns by location, supports custom events for tracking unique customer actions, and provides behavioral automation for personalized workflows. It’s excellent for lifecycle campaigns, such as cart recovery and post-purchase upsells. With seamless ad integrations (e.g., Google Ads) and store compatibility, it’s a practical choice for scaling eCommerce stores. Intermediate complexity ensures it's approachable for mid-sized teams.

💲 Pricing tiers:

• 1000 contacts: Email Marketing: $19/m | Marketing Automation: $59/m | eCommerce Automation: $119/m | GetResponse Max: $1099/m
• 10,000 contacts: Email Marketing: $79/m | Marketing Automation: $114/m | eCommerce Automation: $199/m | GetResponse Max: $1099/m
• 100,000 contacts: Email Marketing: $539/m | Marketing Automation: $599/m | eCommerce Automation: $699/m | GetResponse Max: $1099/m

* 30 Day free trial also available

* 12-month plans have 18% OFF, 24-month plans have 30% off

📌 Key features of GetResponse:

• Webinar hosting
• Pre-built conversion funnels
• One click upsell post-purchase
• Push blogs to emails
• Push notifications with retargeting
• Customer profiles (with scoring)
• AI subject line builders
• Has in-built live chat tool (with the option to segment on chat history)
• Event-based trigger driven email automations like abandoned cart recovery, order confirmations

👍 What’s great about GetResponse:

• All-in-one marketing solution
• Good for lead generation
• Great template selection

👎 What’s not so great about GetResponse:

• Pricing can be steep for smaller teams
• Some features feel dated
• Most features have reports of errors
• Charges for duplicate subscribers

Verdict: GetResponse is an allrounder, but it seems to promise too much – nearly 30% of all Trustpilot reviews for GetResponse are negative (the most common issues are delivery rate, automations, and A.I. features).

Complexity: Moderate. Flexible without being overwhelming.

Links: Free Trial | Register

16. Moosend

Moosend includes geolocation for targeted messaging and supports automation workflows like cart abandonment and product recommendations. Moosend now supports deep custom event tracking – plus its integrations with store platforms like Shopify are solid. However, the ad platform connections are basic. It's affordable and effective for mid-sized stores needing high-performing email campaigns without technical overhead.

💲 Pricing tiers:

Free: Up to 1,000 subscribers

Pro:

• 500 subscribers: $7 dollars/m (if annual), $8/m, if biannual, $9/m if monthly
• 1000 subscriber: $16/m, (if monthly), $14/m, if biannual, $13/m if monthly 
• 10,000 subscribers: $88/m, if monthly, $75/m, if biannual, $70/m, if annually
• 50,000 subscribers: $315/m, if monthly, $268/m, if bi-annual, $252/m, if monthly
• 10,00,000 subscribers: $4964/m if bi-annual, $4672/m if annually, $5840/m if monthly
• 1,00,000 subscribers: $624/m, if monthly $530/m, if biannual $499/m if annually

Moosend+: Custom pricing

Enterprise+: Custom pricing

Prepaid credits (email):

• $350: 350,000 emails
• $500: 500,000 emails
• $750: 750,000 emails
• $1000: 1,000,000 emails

📌 Key features of Moosend:

• Drag-and-drop editor
• Pre-built automation templates
• Advanced reporting module
• AI product recommendations
• Predicted weather analytics
• End-to-end tracking
• Custom-coded templates available
• Prepaid plans for seasonal senders (complete with SMTP server, or time-limits)

👍 What’s great about Moosend:

• Very cost-effective
• Strong customer support
• No branding on free plan emails
• Custom events are available for set-up in every plan

👎 What’s not so great about Moosend:

• Fewer integrations than competitors
• Limited advanced features

Verdict: Moosend is built for eCommerce stores, but you will have to pay more to unlock key features like storage space, page view triggers, SSO & SAML. However, the pro plan can take care of most eComm stores’ email marketing under $400. 

Complexity: Low. A value for money no-nonsense, email marketing platform for eCommerce businesses.

Links: Free Trial | Register for a demo

17. SendX

SendX is best for smaller campaigns like welcome series or newsletters, appealing to founders looking for simplicity. While SendX shines with its intuitive interface and unlimited email sending, its geolocation and behavioral automation capabilities (like sending contextual pop-ups) are there, but are not as full-fledged as other competitors. Store integrations work well for Shopify and WooCommerce. 

💲 Pricing tiers:

• 1 - 1,000 contacts, 1000 - 2500 contacts: $7.49/m (if yearly), $9.99/m (if monthly)
• 10,001 - 15,000 contacts: $59.99/m
• 30,001 - 35,000 contacts: $142.49/m
• 90,001 - 100,000 subscribers: $399.99/m
• 200,001 - 250,000 subscribers: $799.99/m

* SendX Plus (the high-volume version of SendX) starts at $500 a month (when subscribers cross 100,000+)

📌 Key features of SendX:

• Unlimited email sends on all plans
• Intuitive drag-and-drop editor
• Powerful segmentation and tagging
• Auto resend to non-openers

👍 What’s great about SendX:

• Affordable pricing for high-volume senders
• Easy to set up and use
• Excellent deliverability rates (most of the time)

👎 What’s not so great about SendX:

• Limited integrations compared to larger platforms
• Fewer advanced automation features
• Is still a product in development

Verdict: Keep SendX in your toolkit for when you need to send large volumes of emails without busting your budget. It’s simple and effective, but don’t expect cutting-edge features. It has geolocation and most users report SendX automation to be basic. SendX is all about affordability for basic needs.

Complexity: Low. Functional for beginners, forgettable for veterans.

Links: Free Trial | Register for a demo

18. AWeber

AWeber supports basic geolocation and prebuilt automation sequences, such as welcome emails and lead nurturing. However, it lacks custom event tracking but can support advanced behavioral automation through Awotomator and custom fields. Integrations with store platforms like Shopify are reliable, but its ad integrations are underwhelming. AWeber’s simplicity makes it a good fit for startups testing basic campaigns.

💲 Pricing tiers:

• 0 – 500 subscribers> Free (3000/month) | Lite: $12.50/m | Plus: $20.00/m | Unlimited: $899/m
• 500 – 1000 subscribers> Lite: $29.17/m | Plus: $45.83/m | Unlimited: $899/m
• 2501 – 5000 subscribers> Lite: $50.00/m | Plus: $75.00/m | Unlimited: $899/m
• 7501 – 10,000 subscribers> Lite: $83.33/m | Plus: $112.50/m | Unlimited: $899/m
• 15,001 – 20,000 subscribers> Lite: $154.17/m | Plus: $179.17/m | Unlimited: $899/m
• 100,001 – 1,50,000 subscribers> Lite: $766.67/m| Plus: $875.00/m | Unlimited: $899/m

* Email send volume: Plus is 12 X, Unlimited plan is 15X, Lite is 10X

* 1,00,000+ subscribers> Custom pricing

* Lite doesn’t remove AWeber branding

📌 Key features of AWeber:

• Hundreds of email templates
• Automated email sequences
• Detailed analytics and reporting

👍 What’s great about AWeber:

• Beginner-friendly interface
• Good value for small businesses
• Strong customer support

👎 What’s not so great about AWeber:

• Limited features on the free plan
• Counts unsubscribed subscribers
• Less advanced automation compared to competitors
• Transaction fees between 1% and 0.6%

Verdict: AWeber gets pricey really fast with hidden costs and this is a tool that’s okay for startups testing the waters. However, if you want advanced automation, you might feel boxed in. Most key eCommerce features (like sales tracking, page tracking) are available only in the ‘Plus’ and ‘Unlimited’ plans.

Complexity: Low. Simple, but too simple for scaling.

Links: Free Trial | Register for a demo

19. Benchmark Email

Benchmark Email works well for simple, one-off campaigns or newsletters. Its user-friendly interface is perfect for small teams starting their email marketing journey.

💲 Pricing tiers:

• Free up to 500 contacts
• 1000 contacts: $23/m (if monthly) 15000 emails
• 100,000 contacts: $499/m (if monthly) (15,00,000 emails)
• 50,000 contacts: $279/m (if monthly), 750,000 emails
• 10,000 contacts: $89/m, (if monthly), 150,000 emails
• Enterprise gets custom pricing

* Pay-as-you-go pricing is also available

📌 Key features of Benchmark Email:

• Drag-and-drop email builder with AI
• Real-time analytics
• Survey and poll tools
• No code email editor with widget (like WordPress)
• Integrates with Canva
• UTM tracking available

👍 What’s great about Benchmark Email:

• Excellent for small teams
• User-friendly design tools
• Affordable entry-level pricing

👎 What’s not so great about Benchmark Email:

• Limited advanced features
• Higher costs for scaling businesses

Verdict:  Perfect for small teams that value ease of use. As your list grows, you may find its features limiting – so think long-term.

Complexity: Low. The ‘newbie’ among email marketing tools, but a great option nonetheless.

Links: Free Trial | Learn more

20. Campaign Monitor

Campaign Monitor is ideal for advanced marketers seeking precise tools. It offers geolocation for location-based campaigns, custom events for detailed tracking, and personalization for upsell and loyalty campaigns. Ad and store integrations are seamless, and the platform excels in visual email design. Intermediate complexity makes it suitable for growing teams with creative ambitions.

💲 Pricing tiers:

• 500 subscribers: Free | Lite: $12/m | Essentials: $29/m | Premier: $159/m
• 1000 subscribers: Lite: $44/m | Essentials: $69/m | Premier: $169/m
• 5000 subscribers: Lite: $70/m | Essentials: $109/m |Premier: $189/m
• 10,000 subscribers: Lite: $109/m | Essentials: $169/m | Premier: $279/m
• 15,000 subscribers: Lite: $144/m | Essentials: $249/m | Premier: $409/m
• 20,000 subscribers: Lite: $224/m | Essentials: $399/m | Premier: $509/m
• 30,000 – 50,000 subscribers: Lite: $369/m | Essentials: $599/m | Premier: $999/m

* Free plan exists up to 500 contacts

* 50k+ subscribers > Custom Pricing

📌 Key features of Campaign Monitor:

• Stunning email template designs
• Personalization and dynamic content
• Advanced analytics
• Send time optimization
• Non-human click recognition (only in Essentials and Premier plans)
• Send Time Optimization (only available in Premier)

👍 What’s great about Campaign Monitor:

• Professional-grade email design
• Great for agencies and large teams
• Flexible pricing

👎 What’s not so great about Campaign Monitor:

• Limited automation compared to competitor plans
• Pricing increases with larger lists
• Key eCommerce features are only available in top tier plans
• Charges for duplicate subscribers
• Support isn’t setup all too well

Verdict: If you are a business which values service, Campaign Monitor isn’t for you. It shines in terms of features like anti-spam and revenue driven automations within its top tier plans. Also, this isn’t a tool for automation-driven marketers. If you’re obsessed with design, Campaign Monitor is for you.

Complexity: Moderate. Polished but pricey.

Links: Free Trial | Register for a demo

21. Keap

Keap combines CRM and email marketing, making it perfect for nurturing leads into repeat customers, it supports ad and store integrations effectively. Campaigns like lead scoring, upsells, and abandoned cart recovery shine here. The platform’s complexity makes it more suited for teams ready to handle a learning curve.

💲 Pricing tiers:

Based on number of users and subscribers: 

• $249/month ($2988/year) – 2 users, 1500 contacts
• 15 users, 26500subscribers /month – $585/month
• 50k+ above gets Custom pricing

* No limit to the number of emails as such

* Text message add-on (optional): 500 texts @ $6/month

📌 Key features of Keap:

• CRM and email marketing in one
• Advanced automation tools
• Payment collection capabilities
• CRM, landing page, SMS, dedicated mobile number, review module (via Google reviews), contact lists with saved searches and custom fields, replies (via text)

👍 What’s great about Keap:

• All-in-one marketing solution
• Perfect for small to mid-sized businesses
• Great customer support

👎 What’s not so great about Keap:

• High starting price
• Learning curve for beginners
• Automation may be a bit tough to use

Verdict: Keap’s hybrid CRM and email marketing make it a solid pick for businesses that want all-in-one tools. But at $149/month, it’s an investment.

Complexity: High. Best for teams willing to invest time and money.

Links: Free Trial | Learn More

22. Klaviyo

Klaviyo’s eCommerce focus is unmatched. It uses geolocation for localized messaging and custom events for highly personalized campaigns, such as replenishment reminders. Behavioral automation is robust, supporting event-driven workflows like post-purchase engagement. Its seamless Shopify integration and compatibility with Facebook Ads make it a favorite among scaling businesses. Intermediate complexity requires some initial effort but pays off for ROI-driven campaigns.

💲 Pricing Tiers:

For 1001 to 1500 profiles, (15,000 emails + 10,000 SMS credits):

• Only email costs $45/m (15,000 emails) 
• Email+SMS costs $135/m 

For 100,001 to 105,000 profiles (1,050,000 emails + 275,000 SMS credits): 

• Only email costs $1440/m (10,50,000 emails)
• EMail+SMS costs $3780/m 

For 150,001 – 200,000 profiles, (1,500,000 emails and 450,000 SMS credits): 

• Email+SMS is 5895/m 
• Only email costs $2,070/m (same email count)

* 1 sms = 1 credit/$0.0085 per send

* Review management, based on no. of orders/month > 250 orders will cost ($25), 15000 orders will cost ($750)

* CDP starts from $500/month, 100,000 profiles

📌 Key features of Klaviyo:

• Powerful segmentation capabilities
• eCommerce-specific automation workflows (like cart abandonment)
• SMS marketing integration
• Integrates with major platforms
• Advanced predictive analytics and reporting
• CDP on offer with customer profiles
• Product and order analysis
• High deliverability score. 

👍 What’s great about Klaviyo:

• Deep insights and highly personalized marketing campaigns
• Robust data-driven analytics
• Tailored for eCommerce businesses
• Excellent integration with Shopify
• Strong focus on customer data

👎 What’s not so great about Klaviyo:

• Pricing scales quickly with list size
• Doesn’t downgrade plans if you remove/reduce subscriber volume
• Steeper learning curve for new users

Verdict: Built for Shopify users who want to leverage customer data to the max. It offers review management, and scales perfectly. The flipside? Just be ready for a steep price increase as your email list grows.

Complexity: Moderate. Worth it, if you’re serious about growth.

Links: Free Trial | Register

23. Sender

Sender is straightforward, with limited geolocation and basic automation capabilities like welcome or cart abandonment emails. It’s a no-frills platform that works but won’t blow you away with innovation. Sender’s value lies in its affordability. Best for small campaigns and teams on tight budgets.

💲 Pricing tiers:

• For 1000 subscribers:Standard: $6/m to $10/m (12000 emails) | Professional: $12/m to $20/m (24000 emails)
• For 5000 subscribers: Professional: $50/m to 60/m (120k emails) | Standard: $27/m to $33/m (60 k emails)
• For 10,000 subscribers: Professional: $100/m to $100/m (240k emails) | Standard: $47.50/m to $57/m (120k emails)
• For 100k subscribers: Professional: $716/m to 860/m (24,00,000 emails) | Standard: $305/m to $367/m (12,00,000 emails)

* SMS pricing: $0.015/SMS

* Enterprise: Custom price

* The free-forever plan offers up to 2500 subscribers and 15,000 emails monthly. 

* Non-expiring prepaid credits from $29 onwards for 500 emails to $947 for 500,000 emails

📌 Key features of Sender:

• Pre-designed email templates
• Automation for abandoned carts and more
• Advanced tracking and analytics
• Feedback blocks in emails, countdown timers, and dedicated IPs (only in professional and enterprise)
• Popups, custom fields, and heatmaps (for all plans)

👍 What’s great about Sender:

• Affordable plans
• High deliverability rates (most times)
• Easy-to-use interface

👎 What’s not so great about Sender:

• Fewer integrations
• Limited advanced features
• Plagued with deliverability issues
• Lacking in customer support
• 0.1% spam policy (meaning eCommerce businesses need to think twice)

Verdict: Sender.net is something you should look for, if your primary goal is to save on costs. However, if you pit Sender.net vs Email Octopus as an eCommerce founder, Email Octopus is the better option, in terms of features. This email marketing platform is ideal for smaller businesses or ones that are just starting out their journey.

Complexity: Low. Not very user-centric.

Links: Free Trial | Learn more

24. Campaigner

Campaigner’s advanced features cater to data-driven teams. It excels in behavioral automation for complex campaigns like personalized cross-sells. Ad platform integrations (e.g., Google and Meta) are strong, as are store integrations. Its complexity suits teams with technical expertise and ambitious growth plans.

💲 Pricing tiers:

eCommerce plans:

• Starter:  From $79.95/m, unlimited contacts, up to 30k Emails
• Essential: From $99.95/m, unlimited contacts, up to 45k emails
• Advanced: From $149.95/m, unlimited contacts, up to 75k emails

* separate pricing for SMS+email

📌 Key features of Campaigner:

• Advanced email automation
• Transactional email capabilities
• SMS marketing
• Conversion Tracking
• Sales Engineering
• Retargeting via email through ‘Capture’ (add-on tool) 
• CDN media hosting
• Localization available in higher plans

👍 What’s great about Campaigner:

• Strong eCommerce tools
• Advanced personalization options
• Good for large-scale email campaigns
• Supports localization (through currency)
• Free phone number with no charges for long code numbers
• Personalized SMS content with geolocation targeting

👎 What’s not so great about Campaigner:

• Doesn’t downgrade plans if you remove/reduce subscriber volume
• Expensive for small businesses
• Steep learning curve

Verdict: Advanced tools and transactional email support make Campaigner ideal for large-scale eCommerce. It’s powerful, but not the friendliest for newcomers. Best for scaling teams.

Complexity: High. For those who mean business.

Links: Free Trial | Register

25. SendGrid

Known for its developer-friendly tools, SendGrid offers reliable email delivery and custom event support for transactional emails. However, it lacks geolocation and ad integrations, making it less ideal for marketing-heavy campaigns. Store integrations are strong, particularly for businesses focusing on triggered emails like purchase confirmations. Advanced complexity caters to teams with tech resources.

💲 Pricing tiers:

Email Marketing Campaigns

• Free: Up to 6,000 emails per month
• Basic: Starting at $15/m (Store up to 100,000 contacts and send up to 300,000 emails/m)
• Advanced: Starting at $60/m (Store up to 200,000 contacts and send up to 1,000,000 emails/m)
• Premier: Custom pricing

* Custom pricing also available

* Free plan> 2000 contacts, 6000 emails

Email API

• 0 to 6,000 emails: (Free) | Essentials: Starting $19.95/m | Pro: Starting at $89.95/m
• 100k emails: Essentials (100k is the limit): $34.95/m | Pro: $89.95/m (100,000 emails/mo)
• 300k emails: Pro: $249/m
• 700k emails: Pro: $499/m
• 1.5 million emails: Pro: $799/m
• 2.5 million emails: Pro: $1099/m

* 50,000,000+ emails require custom pricing

📌 Key features of SendGrid:

• Reliable email delivery
• Advanced analytics
• API for custom integrations
• SSO login functionality is available
• Dedicated IP Addresses, from Pro & Premier
• Reverse DNS (for Pro & Premier)
• Email Address Validation API
• Configurable Sending in Region: EU or Global 
• Event Webhooks

👍 What’s great about SendGrid:

• Excellent for transactional emails
• Highly scalable
• Strong developer tools

👎 What’s not so great about SendGrid:

• Limited visual design options
• Can be complex for beginners
• 1.1 Trustpilot rating

Verdict: SendGrid excels in email delivery, not marketing nitty gritties. Custom events require you to tinker with API. No deep geolocation or behavioral automation features (you will have to build one). Best for transactional emails and developers.

Complexity: High. A tech playground.

Links: Free Trial | Register

26. Adobe Campaign

A premium choice for enterprises, Adobe Campaign delivers sophisticated automation. It excels in multichannel campaigns, combining email, SMS, and push notifications. With deep ad and store integrations, it’s powerful but highly complex – making it ideal for teams with large-scale operations and expert-led teams.

💲 Pricing tiers:

• Custom pricing based on needs

📌 Key features of Adobe Campaign:

• Multi-channel campaign management
• Advanced customer segmentation
• Integration with Adobe Experience Cloud

👍 What’s great about Adobe Campaign:

• Ideal for large enterprises
• Highly customizable
• Advanced analytics and insights

👎 What’s not so great about Adobe Campaign:

• Expensive
• Requires significant expertise to implement

Verdict: A behemoth built for enterprises. Unless you have a big team and a bigger budget, it’s overkill.

Complexity: Very High. Overkill for most small-to-mid stores.

Links: Register for a demo

27. Selzy

Selzy is a simple and accessible email marketing platform that’s ideal for small teams prioritizing ease of use and cost-effectiveness. Its pricing is a no-brainer for small businesses with high email volumes but limited budgets. The platform’s focus on unlimited sends at such a low cost is its standout feature, especially compared to pricier alternatives like Mailchimp or Klaviyo.

💲 Pricing tiers:

• Free: Up to 1,000 emails per month
• 100 contacts: Lite $7/m, Standard: $15/m
• 1,000 contacts: Lite: $10/m, Standard: $24/m
• 5,000 contacts: $30/m, Standard: $55/m
• 50,000 contacts: $205/m, Standard: $310/m
• 300,000 contacts: Standard: $1050/m

* Custom pricing available

* 20 USD for dedicated IP installation, 40 USD monthly

* Yearly and monthly email prepaid credits ranging from $26 (5000 emails/m) to $5750 (100,00,000 emails /yr )

📌 Key features of Selzy:

• Easy-to-use drag-and-drop editor
• Pre-made automation workflows
• SMS marketing options

👍 What’s great about Selzy:

• Affordable pricing
• Quick to set up
• Ideal for small businesses

👎 What’s not so great about Selzy:

• Limited integrations, which costs extra
• Fewer advanced features

Verdict: Selzy offers the basics at a bargain. Great for a quick start, but seasoned marketers might crave more features. Selzy is a strong contender for businesses that can operate within its standard ecosystem and don’t require extensive custom workflows. However, if integrations are central to your operations—say, syncing Shopify or Facebook Ads—expect to pay more or look elsewhere for platforms that offer these features out of the box.

Complexity: Low. Functional but forgettable.

Links: Free Trial | Register

BONUS: Amazon SES

💲 Pricing tiers:

• Pay-as-you-go: $0.10 per 1,000 emails

📌 Key features of Amazon SES:

• Highly scalable email-sending service
• Real-time email insights
• Flexible integration with applications

👍 What’s great about Amazon SES:

• Extremely affordable for high-volume senders
• Reliable infrastructure
• Highly customizable for developers

👎 What’s not so great about Amazon SES:

• No visual email editor
• Requires extreme technical expertise

How to Choose the Best Email Marketing Platform for Your eCommerce Store

When choosing an email marketing platform, focus on what’s essential for your business and avoid being dazzled by features you won’t use. Here’s what to consider:

1. Budget and Pricing

• How much are you willing to spend monthly? Platforms like Brevo, Sender, and Selzy are great for small budgets, while Klaviyo and Keap are for bigger investments

2. Ease of Use

• Are you a one-person team? Drag-and-drop builders like Benchmark Email or Selzy can save time

3. eCommerce Integrations

• Shopify, WooCommerce, or Magento? Klaviyo integrates seamlessly with Shopify, while others might need workarounds

4. Automation Capabilities

• Automation can supercharge your marketing. Look for platforms that offer advanced workflows like Klaviyo or Campaigner.

5. Scalability

• Planning for growth? Sender and Benchmark Email are great for small businesses, but you may outgrow them
• However, if there’s a tool that keeps scaling as you scale, it’s Engage (as the tool is entirely personalized for you and your audience)

6. Customer Support and Documentation

• Need hand-holding? Platforms with live support like AWeber or Keap can make all the difference

7. Reliability

The more you pay, the more hassles are taken care of. However, not validating addresses, and low email engagement are all things, which will lead to most of these ESPs banning you – without any second thought. 

Unfortunately, no matter how much you pay, you may end up with months of zero email send – leaving you with no way to get your money back (and we aren’t even talking about the lost revenue).

• This is why we recommend Engage, it’s a tool that will go the mile (and then some)

Closing Notes: If you’re scaling aggressively, platforms like Klaviyo, Campaigner, and Drip deliver power and depth. For simpler needs, MailerLite, Moosend, and Sender get the job done. However, if you need something that helps you save time and gives you a team (without hiring one), Engage is the tool for you.

Choose wisely based on your goals and resources! :)

Final Thoughts:

• For revenue and reliability: Engage
• For data-driven scaling: Klaviyo, Campaigner, Keap, GetResponse
• For simplicity: Selzy, Sender, AWeber
• For technical flexibility: SendGrid, Adobe Campaign

• For advanced capabilities and scalability: HubSpot, ActiveCampaign, Klaviyo, or Campaigner
• For beginner-friendly solutions: AWeber, Benchmark Email, or Selzy
• For eCommerce-specific needs: Omnisend, Klaviyo, or Drip
• For high deliverability and developer-centric needs: SendGrid or Mailgun