Conversion Optimization

17 Top eCommerce Mobile Site Examples (Not Your Usual Brands)

March 19, 2025
written by humans
17 Top eCommerce Mobile Site Examples (Not Your Usual Brands)

Two out of three site sessions start on mobile. This is why finding answers to “What helps create the best eCommerce mobile experience” is more important than ever. 

The good news is that we’ve done the work – here are answers from these best eCommerce mobile site examples:

1. Build with Ferguson

2. Figs

3. BJ’s Wholesale Club

4. Sunday Golf

5. World Market

6. Autozone

7. Nuts.com

8. Thuma

9. Status.co

10. Dormify

11. Hims

12. Black Milk

13. Birddogs

14. Genuine Fred

15. Klean Kanteen

16. Me Undies

17. Parade

Let’s go!

17 Inspiring eCommerce Mobile Site Examples 

1. Build with Ferguson

Build with Ferguson's mobile eCommerce store with excellent UX

What’s awesome about Build.com’s hardware eCommerce store’s mobile site?

✅ Homepage

  • Clear search bar with a clear question to shorten product discovery
  • Uses geolocation by IP to match the user to the nearest physical store
  • Automates lead generation with an option to build a project by room type
  • Uses the brand’s trademark color (teal) to highlight the most important elements 

✅ Navigation

  • Product images in each menu item
  • Merges into the function of a category page
  • Categorizes navigation items by use-case, product features, and help articles

✅ Category

  • Shows USPs like free shipping with badges of different colors
  • Clean two-column design with four products in each fold 
  • Forces the user to scroll, by showing two products in full detail (color, price, title, and the add to cart button)
  • Makes one listing more visually rich than the other to create the decoy effect (using a less desirable option to highlight the obvious choice)

✅ Product

  • Option to download spec sheets and other PDF documents
  • Shows in-page navigation to help jump to useful sections
  • Uses pop-ups that get activated when a user clicks on them to show product variants
  • The white and light gray table format shows key product dimensions and features
  • Upsells and cross-sells in the form of “matching accessories” and products from the same collection

✅ Order confirmation page

  • Shows a clear outline of the purchased product
  • Offers clear utility like the option to print and send receipts

💡 Pro Tip: Consider your target audience when designing your mobile store – utility always trumps visuals – Build by Ferguson proves exactly that with a fairly simple design that avoids fancy animations and scroll effects.

Also read: 30 Mobile Optimization Tips For eCommerce (+ Examples)

2. Figs

Figs's eCommerce mobile site example

What’s awesome about Figs’s mobile eCommerce site?

✅ Homepage

  • Gives a nod to first-time customers
  • Takes account of hospital color codes
  • Provides clear shopping recommendations and CTA buttons based on gender

✅ Pop-up

  • Offers an option to enter the service category and gender
  • Doesn’t fully block the screen, leaving a clear view of what it’s covering

✅ Category

  • Shows a clear search bar on both variants
  • Product images are on auto-scroll
  • Uses two variants of designs to test out which performs best
  • Helps product discovery with a horizontally scrolling Instagram story-like section showing product types 

✅ Product

  • Features an option to switch between product models in product images 
  • Shows clear iconography to bring out product features
  • Features super relevant recommendations with “Wear it with” and “Complete your uniform”
  • Shows “Takeaways” to reviews with a light gray color background

✅ Cart & Checkout

  • Doesn’t oversell with way too many recommendations on the cart page
  • Features a multi-step checkout process with mobile payment gateways like “GPay” and “AmazonPay”

💡 Pro Tip: Use animated elements to bring out details like finish, materials used, etc. – Figs keeps most of its photo elements animated to make sure the visuals lead the user to dive in.

Also read: eCommerce Mobile UX: 27 Ways to Get More Conversions

3. BJ’s Wholesale Club

BJ's Supermarket has a wonderful mobile experience for shoppers

What’s awesome about BJ’s Wholesale Club’s eCommerce mobile site?

✅ Homepage

  • Sticky search bar
  • Neat categories for returning as well as new customers
  • Shows product categories by type of product and intended customers
  • Uses two types of shapes (rectangular and circular) to pull visual attention
  • Offers personalized suggestions based on deals and location a shopper’s coming in from

✅ Navigation

  • Acts like a mini homepage (with lesser categories)
  • Offers personalization through deals and coupons 
  • Comes in the form of a slide-in menu that doesn’t block the whole screen

✅ Category

  • Instead of slashing prices, BJ’s shows the savings in words ‘$XX after $X off”
  • Uses multiple shades of gray to bring out the key details
  • Shows differential pricing for members against a red ribbon
  • Infographic type product explainer images

✅ Product

  • Saves space on product descriptions by showing radio buttons instead of accordion sections

✅ Search

  • Displays ‘trending searches’ to help users discover seasonal as well as slow-moving products

💡 Pro Tip: Try minimizing scrolling on mobile if you're using sticky headers – this helps ensure that your page loads quickly. 

Also read: What’s a Good Mobile eCommerce Conversion Rate in 2024

4. Sunday Golf 

Sunday Golf's mobile site example

What’s awesome about Sunday Golf’s mobile eCommerce website?

✅ Homepage

  • Makes reviews shoppable by tagging products 
  • Shows a visual recommendation engine to help find the correct golf bag
  • Features easy filters to aid product discovery right from the homepage
  • Shows rich product listings with ‘golf-specific’ iconography, product images and copy

✅ Pop-up

  • Asks for favorite type of product in exchange for a “free towel” of a certain value
  • Keeps the pop-up as a floating bar, so users can interact with the discount when they need it 

✅ Product

  • Shows infographic type images to bring out the product features
  • Features tooltips (note the mini pop-up that gets activated on clicking the ‘ℹ️’)
  • Shows user-generated content in the reviews to add to the ‘verified’ badge in reviews
  • Makes the product descriptions extremely scannable – and features a quote from a review
  • Offers super specific recommendations in the related products section along with a quiz

💡 Pro Tip: Consider using a nudge to get users to scroll horizontally – like an animated arrow button that goes off every 10 ms.

Also read: Optimize your Shopify Store for Mobile: Proven ideas + Examples

5. World Market

World Market's mobile site example

What’s awesome about World Market’s mobile site?

✅ Search

  • Intelligent search shows product categories, products, as well as, suggested searches

✅ Category

  • Location-centric options show pickup and shipping timelines
  • Features a sneak peek of ongoing offers in the second fold

✅ Product

  • Features a breadcrumb path (helps with SEO)
  • Removes objections by showing savings in yellow and payment benefits before the add to cart button
  • Shows service options along with a callout in red for low-stock
  • Product description shows the brand’s own take – this gives the feel of the in-store guide
  • Keeps the length short with accordion sections
  • Changes the footer’s loyalty program newsletter sign-up with a “Don’t miss out” 

✅ Mini-cart

  • Creates a separate callout to remind about the loyalty program
  • Shows super-relevant cross-sells (like a table for playing the board game)
  • Helps customers learn about how certain brand features work (like in-store pickup)

✅ Cart

  • Shows a full and final breakdown of the order to be placed at a selected location
  • Features a clear shipping cost calculator to help reduce abandonment 
  • Features a ‘PayPal’ express checkout option

✅ Checkout

  • Multistep checkout with super-short  and evenly spaced form fields with very few details to fill in
  • Offers faster delivery options for an added cost
  • Features an option to add a gift message
  • Shows trust badges with a custom footer

✅ Guides

  • Provides horizontally scrolling in-article navigation above the footer to avoid scroll fatigue
  • Doesn’t go heavy on words – and instead makes the case with clear product photos 

💡 Pro Tip: Use lighter and darker shades of your brand colors to bring out elements – but make sure you're using them in moderation—note how World Market puts a light yellow to use for their loyalty points sign-up reminder. 

Also Read: Mobile Cart Page: 17 Brilliant Examples (& Why They Work)

6. Autozone

Autozone's mobile store focusing on functionality

What’s awesome about Autozone’s mobile site?

✅ Product page

  • Reminds about finding the perfect fit for the vehicle – note the ‘check if it fits your vehicle’
  • Shows a ‘this part fits vehicles’ to show a list of compatible vehicles
  • Shows how to recycle old oil and benefit 
  • Features an option to filter and search through reviews
  • Keeps everything in collapsible sections 
  • Doesn’t use a block of text in descriptions – instead features full-blown inner sections with tables, images, and products
  • Leaves in helpful content like products to get the oil change done, products that also need changing with an oil change, articles

✅ Category

  • Acts like a product page with full-width listings
  • Features a “What are you working on today”  to add a vehicle
  • Shows a ‘free delivery threshold’ in green iconography
  • Features a callout to get shoppers to sign-in for the “best-experience”

💡 Pro Tip: Consider looping in a video to help with certain products that require high-expertise – along with ready-to-avail customer service options. 

Also read: Mobile Commerce: Examples, Trends, Best Practices (For 2024)

7. Nuts.com

Nuts.com's mobile site example

What works in Nuts.com’s mobile site example?

✅ Product page

  • Shows discounts on bulk quantities
  • Features a timer for free-shipping
  • Offers a discount for starting a subscription
  • Shows prices on the add to cart button 
  • Uses charm pricing (rounding down – like “$6.99” or “$29” instead of “$7” or “$30”)
  • Various font sizes and formatting along with iconography to highlight key details like the USPs (Kosher, high-fiber)
  • Shows product searches as well as the related categories
  • Features an option to ‘build a box’

✅ Live chat

  • Option to search within help articles
  • Features FAQ’s on various concern categories like “allergens, wholesale, account”

✅ Help page

  • Hosted on a separate subdomain
  • Offers an option to search within the page
  • Accordion-based content with various FAQs on each concern type
  • Acts like a wiki for all kinds of concerns like payment errors, shipping, returns, and more

💡 Pro Tip: Instead of using intrusive pop-ups, use a non-intrusive call-out to handle cart abandons or show messages like “X amount of customers save $X on average with subscriptions.”

Also read: How to write product descriptions for mobile: 22 proven ideas (with examples)

8. Thuma

Thuma's mobile website shows great responsive design

What’s awesome about Thuma’s mobile site?

✅ Homepage

  • Tags on photos lead to dropdown horizontally scrolling sections showing products
  • Conscious use of whitespace to be in sync with Thuma’s design methodology

✅ Product page

  • Keeps the product photos sticky till the user scrolls through the entire product options
  • Optimized folds to display multiple product combinations (props to the bundling)
  • Displays financing options over the add to cart button along with shipping and other premium options
  • Offers a modal for extra customization along with animated videos and images for explaining features
  • Sizing charts are displayed like blueprints, keeping with the hardware theme
  • Shows product certifications in the tabbed sections 

💡 Pro Tip: Consider showing products in a real life setting to help customers visualize the product size – Thuma does this through the videos where it shows the product being assembled. 

Also read: 20 Reasons Why Your Online Furniture Store Has Low Conversions (+ ways to fix)

9. Status.co

Status.co shows excellent user experience on its mobile site

What works in Status.co’s mobile eCommerce store?

✅ Navigation

  • Acts like a mini-category page showing featured products with USPs through iconography
  • Shows return policies right within the navigation – which also kind of acts like a badge

✅ Product Page

  • Offers a free gift as an add-on (which creates an extremely smart value upgrade)
  • Shows awards with logos of publications – creating undeniable social proof
  • Animated pictures showing the product in use
  • Shows the development milestones, showing the journey of the product

💡 Pro Tip: Show some social proof from customers – if it's a new product, add in a callout ribbon asking users to review in exchange for a reward. 

Also read: Build the perfect mobile product page (22 proven ideas)

10. Dormify

Dormify mobile site example

What works in Dormify’s mobile site example?

✅ Landing page

  • Hero image follows an infographic format
  • Starts with a discount for viewers coming in
  • Offers a visualizer tool to create the room a viewer envisions
  • Displays an option to help shop by rooms
  • Shows off social proof through its engagement stats and videos from shoppers

✅ Category page

  • Creates interactive photos where a viewer can click on any part of the image to see the product in use
  • Shows the add to cart through a simple yet effective “+” button beside the product callout
  • Displays an “add all to cart” to create a bundle type offer 

✅ Pop-up

  • Inquires about the viewer’s status – regarding them being a student – and when will they graduate

💡 Pro Tip: Test different lead gen magnets – for example, a ‘which college will you be attending’ can be a great question for Dormify – ready with autofill form fields, that suggest names as a user types in. 

Also read: 21 High-Converting Mobile Landing Page Examples to Inspire Yours

11. Hims

Mobile site example from Hims

What works in Hims’s mobile site example?

✅ Homepage

  • Scrolling notification bar
  • Shortens click depth by showing use cases like “tackle anxiety, regrow hair”
  • Highlights part of the pain point with brand colors

✅ Navigation

  • Mentions pain points and intended usage as categories
  • Shows featured products with minimal elements (only title, microcopy for popularity, and an image)

✅ About Us & Policy Pages

  • Uses sticky sections with neatly shaped sections that change size on scrolling
  • Features story-like content that gets unlocked as a user scrolls through
  • Uses internal linking to make a user go through a sort of onboarding process to Hims
  • Makes it visually appealing with a sort of artistic appeal to avoid scroll fatigue

💡 Pro Tip: Consider using lazy loading – but make sure the top portion of the page loads as fast as possible.

Also read: eCommerce Website Design: 17 Conversion-Boosting Principles

12. Black Milk

Mobile store from Black Milk showing a Halloween makeover

What works in Black Milk’s mobile site example?

✅ Homepage

  • Gives the site a “spooky” makeover for Halloween
  • Maintains a red, orange, black, and neon color theme
  • Featured animated product photos
  • Shows social proof through an Instagram feed showing shoppers wearing #blackmilkclothing

✅ Pop-up

  • Doesn’t interrupt browsing with a non-intrusive pop-up
  • Shows what’s excluded and offers a 10% off on the next purchase

✅ Product page

  • Enables lazy-loading (images load later)
  • Offers unique sharing options for the product – note the “Drop a Hint”, allowing to share on email
  • Shows a badge for a limited edition product 
  • Add to cart bar has webs on it, keeping with the Halloween theme

💡 Pro Tip: If you're using third-party plugins for displaying UGC, consider adding in a functionality, where the section doesn't display till it's fully loaded. 

Also read: 46 Halloween Marketing Examples in eCommerce (2024)

13. Birddogs

Birddogs humorous mobile store example

What makes Birddogs’s website a good mobile site?

✅ Blogs

  • Image-driven comics in a continuing series, staying true to the brand’s character 
  • Acts as a nudge to sign up for the newsletter as blogs first get published there

✅ Product

  • Features a story about how the product came to be – in the form of a horizontally scrolling comic strip carousel
  • Product names contain hilarious cultural references for all kinds of generations (Lee Iacocca is a pretty old-school reference)
  • Shows how the product fits with witty copy in the descriptions
  • Uses animated elements, but doesn’t go overboard with them 

💡 Pro Tip: Great copy is what comes first, overly long or copy that doesn't read right won't bode well for the mobile experience – Birddogs proves that with their minimalistic yet awesome mobile site. 

Also read: eCommerce copywriting: 23 inspiring examples from the US

14. Genuine Fred

Genuine Fred's mobile website with clean design elements

What works in Genuine Fred’s mobile site example?

✅ Navigation

  • Pulls in from the bottom – retaining the brand’s element of surprise
  • Shows featured products and collections, allowing Genuine Fred to lead shoppers to newly launched/seasonal products or collections

✅ Product page

  • Keeps the product detail page light with lots of whitespace around elements
  • Avoids using multiple colors to maintain the visual appeal of the page
  • Shows interesting product use cases from its customers to give shoppers ideas

💡 Pro Tip: Consider adding certain brand elements to your footer permanently like you would do in emails, to show the brand's benefits (like Free Shipping above $XX). 

Do check out: How To Use Visual Commerce To Improve Conversions

15. Klean Kanteen

Klean Kanteen's mobile website example

What works in Klean Kanteen’s mobile site example?

✅ Cart & Pop-up

  • Shows cross-sells to get a shopper to consider
  • If unsuccessful, shows a down sell instead, offering accessories at slashed prices

✅ Checkout

  • Shows a breadcrumb, retaining transparency
  • Features some pre-filled form fields to avoid cognitive load
  • Shows express checkout options as well as BNPL options

💡 Pro Tip: Consider removing your headers and footers in the cart and checkout pages – and instead use support links to make sure users don't leave. 

Also read: Mobile Product Page Breadcrumbs: 6 Common Mistakes (& 10 Brilliant Ideas)

16. Me Undies

Me Undies mobile site example

What works in Me Undies’s mobile site example?

✅ Product

  • Features real-time Q&A, along with reviews with a “Verified Purchase” badge
  • Offers an option to search through questions using a particular keyword
  • Shows multiple parameters on which a review is created and judged

✅ Navigation menu

  • Shows a purple dot alongside a menu item, emulating a mobile chat waiting to be opened

💡 Pro Tip: If you have trouble with size guides, consider adding in models of various body shapes, heights, and ethnicities to display your products – while displaying fit info and tips. 

Also read: Make your mobile payment page “conversion-friendly” (13 UX hacks)

17. Parade

Parade's website on desktop
Parade's mobile store example

What changes between the desktop and mobile versions of Parade’s website?

  • The mobile version features extra functionality that the desktop version doesn’t – note the horizontally scrolling category sections
  • Certain animations are removed from the mobile version – like the text animations – this helps cut down on load time
  • The pop-up opens in from the bottom instead of coming in from the side
  • Font sizes scale differently, compared to the mobile and desktop versions

💡 Pro Tip: Use a separate subdomain to lead to your mobile version pages – this helps cut down on load time by a lot – and make sure your desktop version gets triggered by screen-size (this ensures people opening on desktop don’t accidentally open the mobile version).

Also read: 15 Brilliant (Non-Intrusive) Mobile Pop-up Examples In eCommerce

Key Takeaways From These Best Mobile Site Examples

> Desktop and mobile UI(s) need not match (but the color consistency should exist)

> Utility is greater than visuals

> Horizontal scrolling is the best replacement for vertical scrolling – it's much easier to swipe than drag fingers up and down the screen

> The navigation bar is the most underrated element of a mobile website

> Short footers help reduce page length by a great extent

> Product pages need to have some form of rich (and complete) data

> Font sizes are as important as colors – one doesn’t go without the other

> Sticky headers and add-to-carts work best on product pages 

> Focus on branding and bring out the personality of your brand through shapes

> Policy pages don’t need to be boring

> Good copy can save a mobile website

Mobile eCommerce Design & UX Checklist (2025)

If you’ve ever wondered “what elements create a great mobile e-commerce site”, this is all you need to create a mobile-friendly eCommerce website – in sync with the best mobile eCommerce trends for 2025:

▶ Home Page

Is the homepage design clean, minimalistic, and free of distractions?

TIP: After the banner, add only part of your USP(s) to create curiosity and nudge users to scroll — too much text upfront can feel overwhelming – just offer a sneak peek of the icons instead.

Is the homepage’s hero section engaging with a clear, bold CTA?

TIP: Ensure the CTA isn’t buried — place it in the top third of the screen and make it contrast with the background for instant visibility and clear hierarchy.

Does the mobile site offer a personalized homepage experience (e.g., personalized product recommendations)?

TIP: Check if returning users see recently viewed items or a ‘Because you liked...’ section instead of generic product highlights – if you don’t have previous history, tailor products by location (like seasonal products for winter locations).

Are key elements such as search bar, navigation, and account/cart icons easy to locate and tap?

TIP: Ensure these elements are at least 44px x 44px and remain visible as users scroll (either as a sticky header or bottom navigation).

You might also like: High-Converting Mobile Homepage Blueprint For eCommerce

▶ Product Pages

Are high-quality product images used with a zoom feature?

TIP: Ensure zoom previews don’t distort or pixelate the images. Check if users can easily pinch-to-zoom or tap a “+” icon for magnified details.

Is there a clear product title, price, and “Add to Cart” button above the fold?

TIP: Ensure these details appear without scrolling — ideally within the top 60% of the page – here’s how you should do it – check Colorescience’s mobile website:

Colorsciences mobile store example offering key elements like social proof in the first foldn

Does the page offer additional product images, including a 360-degree view or video demos?

TIP: Make the video content autoplay silently when scrolled into view — forcing users to hit play can reduce engagement.

Are user reviews and ratings visible on the product page for social proof?

TIP: Display the average rating with stars near the product title for instant credibility – or, a quick snippet of reviews. 

Is there an intuitive product filter or variant selection (size, color, etc.) for easy navigation?

TIP: Ensure filters don’t refresh the entire page — variant changes should feel instant with no reload delay.

Does the page feature a prominent "Add to Wishlist" option for users to save items for later?

TIP: Show a heart icon near the “Add to Cart” button — avoid burying the wishlist feature inside account settings.

Are “Related Products” or “Customers Also Bought” suggestions displayed to encourage cross-selling?

TIP: Ensure related products are contextual — recommend items based on category or user behavior – or on location data. 

Is the product description brief and easy to read with bullet points for key features?

TIP: Use 3-5 bullet points for core details, and shift longer descriptions to an expandable accordion for clarity – pair the text with icons or images.

Are long product descriptions collapsed into expandable accordions?

TIP: Ensure the first 2-3 lines of text remain visible with a ‘Read More’ link to expand the rest.

Are tooltips used to explain complex product details?

TIP: Add small (i) icons that reveal details on tap, for technical specs, ingredients, or size guides.

▶ Cart Page

Is the cart icon visible at all times with an easy-to-tap CTA?

TIP: Use a floating cart icon that pulses or displays the number of items, when items are added — this reduces confusion for users unfamiliar with your cart flow (you can also make the CTA change to ‘checkout now’)

Does the cart page allow users to modify quantities or remove items quickly? 

TIP: Ensure that the quantity buttons are large and separated by spacing to reduce erroneous clicks.

Are promotional discounts, offers, or coupon code fields easily accessible in the cart?

TIP: If your mobile eCommerce platform doesn’t support auto-applied codes, modify your cart page template to show your year-round offers below the coupon code field on the cart page.

Is there a one-click checkout option?

TIP: Offer a mobile payment gateway (like GPay or ApplePay) right from the cart page – this way, you get shoppers to fill in just their contact deets and move to payment – doing this helps you complete checkouts faster than ever.

Are shipping fees, taxes, and total cost clear on the cart page?

TIP: Show an “Estimated Total” upfront with a ‘+ Details’ link for order total breakdowns — don’t force users to reach checkout to see final costs.

▶ Checkout Page

Does the checkout process have minimal steps, ideally a single page or step-by-step progression?

TIP: Use progress indicators (e.g., Step 1, Step 2) either as a breadcrumb or in a single fold through vertical accordions — this will help ease anxiety about “how long this will take.”

Is there an option for guest checkout to avoid forcing customers to create accounts?

TIP: Position the “Continue as Guest” button above the account creation option for higher conversions – or offer an option to sign in with socials (Single Sign On or SSO).

Are form fields optimized for mobile (large enough, easy to fill)?

TIP: Ensure fields automatically switch to numeric keyboard for ZIP codes, phone numbers, or credit card entries – with Luhn Validation (this ensures people don’t enter the wrong deets).

Is there a visible CTA to review order details before final submission?

TIP: Use a collapsible order summary that appears by default but can be minimized.

Are trust signals like SSL, payment security logos, and money-back guarantees visible during checkout?

TIP: Offer direct and crisp text + icons + links about your return and refund policy – for example, you should always highlight features like ‘100% same-day refund available.’

▶ Order Confirmation Page

Is the order confirmation page clear with an order number and essential details?

TIP: Ensure the order summary is downloadable and shareable for shoppers who want to share away.

Does the confirmation page encourage users to share their purchase on social media?

TIP: Add a “Brag about your order” CTA with pre-filled text like “Just grabbed this amazing deal!”

Is there a clear CTA for tracking orders or viewing order history?

TIP: Use a greyed-out high-contrast button labeled “Order Tracking Will Be Active in XX:XX” with microcopy like “The tracking link once active, will be sent to you via email or SMS” instead of leading to a second tracking page, where a shopper learns the package isn’t even processed yet. 

Does the confirmation page suggest related products for upselling or cross-selling?

TIP: Show complementary items (e.g., matching accessories or refills) rather than random recommendations.

▶ BONUS: Elements

Are all interactive elements (buttons, links) large enough to tap easily on mobile screens?

TIP: Tap targets should be at least 44px by 44px to ensure easy tapping. Ensure there's at least 8px spacing between clickable elements to prevent accidental taps.

Does the mobile site perform well on slow connections?

 TIP: Check if images load progressively — ensure text and CTAs appear before visuals on slower connections like 3G or 4G (just ensure the first fold loads first).

Does the mobile site use sticky headers or floating navigation to provide easy access to key features (search, cart, menu)?

 TIP: Ensure sticky headers shrink slightly on scroll to preserve valuable screen space.

Are pop-ups used sparingly and easy to close?

TIP: Avoid pop-ups that load on entry — delay them until the user has scrolled at least 30% down the page.

Is the mobile eCommerce site responsive and functional in both portrait and landscape modes?

TIP: Test landscape view for issues like CTA getting cutoff, menu overlap, or cropped images.

Does the mobile site offer a smooth, distraction-free checkout with auto-filled forms and minimal clicks?

TIP: Ensure the checkout form auto-fills user details by matching fields to browser-stored data (e.g., autocomplete="email").

Does the mobile website provide an easy way to contact support (live chat, FAQs, or contact form)?

TIP: Position live chat icons in the bottom right corner for easy thumb reach – but keep it as low in space, as you can – but visible enough, so users know when to trigger it.

Is the search bar fully visible across your mobile eCommerce site? 

TIP: Ensure the search bar is fixed in your sticky header or bottom navigation — hiding it behind icons can frustrate mobile users.

Does the chatbot offer voice support for mobile eCommerce shoppers?

TIP: Test if the chatbot can recognize common product-related questions via voice — this improves accessibility and speeds up search for on-the-go users – or do it, like Supergoop does, by merging AI into the product description:

Supergoop offers AI product descriptions to help shoppers move through products faster on their mobile site

Can mobile eCommerce shoppers filter product reviews easily?

TIP: Provide filters like "Most Helpful," "Recent," or "With Photos" upfront — avoid forcing users to scroll endlessly for relevant reviews.

Does the 404-page feature helpful suggestions for mistyped searches in your mobile eCommerce store?

TIP: Add a “Did you mean...?” feature with clickable search suggestions or popular categories to guide lost shoppers.

Are product page URLs consistent in structure?

TIP: Use a clear pattern like:

  • /products/{product-name}
  • /collections/{category-name}

eCommerce Mobile Site - FAQs

1. Why is a mobile-friendly eCommerce site important?

Over 60% of online shopping is done via mobile devices. A mobile-friendly site improves user experience, increases conversions, and enhances your site's SEO rankings.

2. How does a mobile site differ from a mobile app?

A mobile site is accessed through a web browser, while a mobile app requires downloading and installation. Fun fact: all the best eCommerce mobile sites are generally cheaper to build and maintain than a native mobile eCommerce app.

3. How can I make my eCommerce site mobile-friendly?

Use a responsive design, optimize images and code for faster loading, simplify navigation, and ensure buttons and text are easy to interact with on smaller screens.

4. How can I improve the speed of my mobile site?

Use compressed images, reduce HTTP requests, implement caching, and use a Content Delivery Network (CDN). Avoid excessive use of animations and large files.

5. Are mobile eCommerce sites secure?

Yes, if they implement security measures like HTTPS encryption, secure payment gateways, and regular updates. Always prioritize data protection and privacy.

6. What is mobile-first design?

Mobile-first design means designing your site for mobile devices first and scaling up for larger screens like tablets and desktops.

Ready to master your store’s mobile UX?

98% of visitors who visit an eCommerce mobile store—drop off without buying anything.

Why: user experience issues that cause friction for visitors.

And this is the problem Convertcart solves.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.

How we can help you:

Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.

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Conversion rate optimization
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Free Guide 👉 👉

100 Conversion Hacks for eCommerce (2024 Edition)

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