17 Top eCommerce Mobile Site Examples (Not Your Usual Brands)

Two out of three site sessions start on mobile. This is why finding answers to “What helps create the best eCommerce mobile experience” is more important than ever. 

The good news is that we’ve done the work – here are answers from these best eCommerce mobile site examples:

1. Build with Ferguson

2. Figs

3. BJ’s Wholesale Club

4. Sunday Golf

5. World Market

6. Autozone

7. Nuts.com

8. Thuma

9. Status.co

10. Dormify

11. Hims

12. Black Milk

13. Birddogs

14. Genuine Fred

15. Klean Kanteen

16. Me Undies

17. Parade

Let’s go!

17 Inspiring eCommerce Mobile Site Examples 

1. Build with Ferguson

What’s awesome about Build.com’s hardware eCommerce store’s mobile site?

✅ Homepage

• Clear search bar with a clear question to shorten product discovery
• Uses geolocation by IP to match the user to the nearest physical store
• Automates lead generation with an option to build a project by room type
• Uses the brand’s trademark color (teal) to highlight the most important elements 

✅ Navigation

• Product images in each menu item
• Merges into the function of a category page
• Categorizes navigation items by use-case, product features, and help articles

✅ Category

• Shows USPs like free shipping with badges of different colors
• Clean two-column design with four products in each fold 
• Forces the user to scroll, by showing two products in full detail (color, price, title, and the add to cart button)
• Makes one listing more visually rich than the other to create the decoy effect (using a less desirable option to highlight the obvious choice)

✅ Product

• Option to download spec sheets and other PDF documents
• Shows in-page navigation to help jump to useful sections
• Uses pop-ups that get activated when a user clicks on them to show product variants
• The white and light gray table format shows key product dimensions and features
• Upsells and cross-sells in the form of “matching accessories” and products from the same collection

✅ Order confirmation page

• Shows a clear outline of the purchased product
• Offers clear utility like the option to print and send receipts

💡 Pro Tip: Consider your target audience when designing your mobile store – utility always trumps visuals – Build by Ferguson proves exactly that with a fairly simple design that avoids fancy animations and scroll effects.

Also read: 30 Mobile Optimization Tips For eCommerce (+ Examples)

2. Figs

What’s awesome about Figs’s mobile eCommerce site?

✅ Homepage

• Gives a nod to first-time customers
• Takes account of hospital color codes
• Provides clear shopping recommendations and CTA buttons based on gender

✅ Pop-up

• Offers an option to enter the service category and gender
• Doesn’t fully block the screen, leaving a clear view of what it’s covering

✅ Category

• Shows a clear search bar on both variants
• Product images are on auto-scroll
• Uses two variants of designs to test out which performs best
• Helps product discovery with a horizontally scrolling Instagram story-like section showing product types 

✅ Product

• Features an option to switch between product models in product images 
• Shows clear iconography to bring out product features
• Features super relevant recommendations with “Wear it with” and “Complete your uniform”
• Shows “Takeaways” to reviews with a light gray color background

✅ Cart & Checkout

• Doesn’t oversell with way too many recommendations on the cart page
• Features a multi-step checkout process with mobile payment gateways like “GPay” and “AmazonPay”

💡 Pro Tip: Use animated elements to bring out details like finish, materials used, etc. – Figs keeps most of its photo elements animated to make sure the visuals lead the user to dive in.

Also read: eCommerce Mobile UX: 27 Ways to Get More Conversions

3. BJ’s Wholesale Club

What’s awesome about BJ’s Wholesale Club’s eCommerce mobile site?

✅ Homepage

• Sticky search bar
• Neat categories for returning as well as new customers
• Shows product categories by type of product and intended customers
• Uses two types of shapes (rectangular and circular) to pull visual attention
• Offers personalized suggestions based on deals and location a shopper’s coming in from

✅ Navigation

• Acts like a mini homepage (with lesser categories)
• Offers personalization through deals and coupons 
• Comes in the form of a slide-in menu that doesn’t block the whole screen

✅ Category

• Instead of slashing prices, BJ’s shows the savings in words ‘$XX after $X off”
• Uses multiple shades of gray to bring out the key details
• Shows differential pricing for members against a red ribbon
• Infographic type product explainer images

✅ Product

• Saves space on product descriptions by showing radio buttons instead of accordion sections

✅ Search

• Displays ‘trending searches’ to help users discover seasonal as well as slow-moving products

💡 Pro Tip: Try minimizing scrolling on mobile if you're using sticky headers – this helps ensure that your page loads quickly. 

Also read: What’s a Good Mobile eCommerce Conversion Rate in 2024

4. Sunday Golf 

What’s awesome about Sunday Golf’s mobile website?

✅ Homepage

• Makes reviews shoppable by tagging products 
• Shows a visual recommendation engine to help find the correct golf bag
• Features easy filters to aid product discovery right from the homepage
• Shows rich product listings with ‘golf-specific’ iconography, product images and copy

✅ Pop-up

• Asks for favorite type of product in exchange for a “free towel” of a certain value
• Keeps the pop-up as a floating bar, so users can interact with the discount when they need it 

✅ Product

• Shows infographic type images to bring out the product features
• Features tooltips (note the mini pop-up that gets activated on clicking the ‘ℹ️’)
• Shows user-generated content in the reviews to add to the ‘verified’ badge in reviews
• Makes the product descriptions extremely scannable – and features a quote from a review
• Offers super specific recommendations in the related products section along with a quiz

💡 Pro Tip: Consider using a nudge to get users to scroll horizontally – like an animated arrow button that goes off every 10 ms.

Also read: Optimize your Shopify Store for Mobile: Proven ideas + Examples

5. World Market

What’s awesome about World Market’s mobile site?

✅ Search

• Intelligent search shows product categories, products, as well as, suggested searches

✅ Category

• Location-centric options show pickup and shipping timelines
• Features a sneak peek of ongoing offers in the second fold

✅ Product

• Features a breadcrumb path (helps with SEO)
• Removes objections by showing savings in yellow and payment benefits before the add to cart button
• Shows service options along with a callout in red for low-stock
• Product description shows the brand’s own take – this gives the feel of the in-store guide
• Keeps the length short with accordion sections
• Changes the footer’s loyalty program newsletter sign-up with a “Don’t miss out” 

✅ Mini-cart

• Creates a separate callout to remind about the loyalty program
• Shows super-relevant cross-sells (like a table for playing the board game)
• Helps customers learn about how certain brand features work (like in-store pickup)

✅ Cart

• Shows a full and final breakdown of the order to be placed at a selected location
• Features a clear shipping cost calculator to help reduce abandonment 
• Features a ‘PayPal’ express checkout option

✅ Checkout

• Multistep checkout with super-short  and evenly spaced form fields with very few details to fill in
• Offers faster delivery options for an added cost
• Features an option to add a gift message
• Shows trust badges with a custom footer

✅ Guides

• Provides horizontally scrolling in-article navigation above the footer to avoid scroll fatigue
• Doesn’t go heavy on words – and instead makes the case with clear product photos 

💡 Pro Tip: Use lighter and darker shades of your brand colors to bring out elements – but make sure you're using them in moderation—note how World Market puts a light yellow to use for their loyalty points sign-up reminder. 

Also Read: Mobile Cart Page: 17 Brilliant Examples (& Why They Work)

6. Autozone

What’s awesome about Autozone’s mobile site?

✅ Product page

• Reminds about finding the perfect fit for the vehicle – note the ‘check if it fits your vehicle’
• Shows a ‘this part fits vehicles’ to show a list of compatible vehicles
• Shows how to recycle old oil and benefit 
• Features an option to filter and search through reviews
• Keeps everything in collapsible sections 
• Doesn’t use a block of text in descriptions – instead features full-blown inner sections with tables, images, and products
• Leaves in helpful content like products to get the oil change done, products that also need changing with an oil change, articles

✅ Category

• Acts like a product page with full-width listings
• Features a “What are you working on today”  to add a vehicle
• Shows a ‘free delivery threshold’ in green iconography
• Features a callout to get shoppers to sign-in for the “best-experience”

💡 Pro Tip: Consider looping in a video to help with certain products that require high-expertise – along with ready-to-avail customer service options. 

Also read: Mobile Commerce: Examples, Trends, Best Practices (For 2024)

7. Nuts.com

What works in Nuts.com’s site example?

✅ Product page

• Shows discounts on bulk quantities
• Features a timer for free-shipping
• Offers a discount for starting a subscription
• Shows prices on the add to cart button 
• Uses charm pricing (rounding down – like “6.99” or “$29” instead of “7” or “30”)
• Various font sizes and formatting along with iconography to highlight key details like the USPs (Kosher, high-fiber)
• Shows product searches as well as the related categories
• Features an option to ‘build a box’

✅ Live chat

• Option to search within help articles
• Features FAQ’s on various concern categories like “allergens, wholesale, account”

✅ Help page

• Hosted on a separate subdomain
• Offers an option to search within the page
• Accordion-based content with various FAQs on each concern type
• Acts like a wiki for all kinds of concerns like payment errors, shipping, returns, and more

💡 Pro Tip: Instead of using intrusive pop-ups, use a non-intrusive call-out to handle cart abandons or show messages like “X amount of customers save $X on average with subscriptions.”

Also read: How to write product descriptions for mobile: 22 proven ideas (with examples)

8. Thuma

What’s awesome about Thuma’s mobile site?

✅ Homepage

• Tags on photos lead to dropdown horizontally scrolling sections showing products
• Conscious use of whitespace to be in sync with Thuma’s design methodology

✅ Product page

• Keeps the product photos sticky till the user scrolls through the entire product options
• Optimized folds to display multiple product combinations (props to the bundling)
• Displays financing options over the add to cart button along with shipping and other premium options
• Offers a modal for extra customization along with animated videos and images for explaining features
• Sizing charts are displayed like blueprints, keeping with the hardware theme
• Shows product certifications in the tabbed sections 

💡 Pro Tip: Consider showing products in a real life setting to help customers visualize the product size – Thuma does this through the videos where it shows the product being assembled. 

Also read: 20 Reasons Why Your Online Furniture Store Has Low Conversions (+ ways to fix)

9. Status.co

What works in Status.co’s mobile store?

✅ Navigation

• Acts like a mini-category page showing featured products with USPs through iconography
• Shows return policies right within the navigation – which also kind of acts like a badge

✅ Product Page

• Offers a free gift as an add-on (which creates an extremely smart value upgrade)
• Shows awards with logos of publications – creating undeniable social proof
• Animated pictures showing the product in use
• Shows the development milestones, showing the journey of the product

💡 Pro Tip: Show some social proof from customers – if it's a new product, add in a callout ribbon asking users to review in exchange for a reward. 

Also read: Build the perfect mobile product page (22 proven ideas)

10. Dormify

What works in Dormify’s mobile site example?

✅ Landing page

• Hero image follows an infographic format
• Starts with a discount for viewers coming in
• Offers a visualizer tool to create the room a viewer envisions
• Displays an option to help shop by rooms
• Shows off social proof through its engagement stats and videos from shoppers

✅ Category page

• Creates interactive photos where a viewer can click on any part of the image to see the product in use
• Shows the add to cart through a simple yet effective “+” button beside the product callout
• Displays an “add all to cart” to create a bundle type offer 

✅ Pop-up

• Inquires about the viewer’s status – regarding them being a student – and when will they graduate

💡 Pro Tip: Test different lead gen magnets – for example, a ‘which college will you be attending’ can be a great question for Dormify – ready with autofill form fields, that suggest names as a user types in. 

Also read: 21 High-Converting Mobile Landing Page Examples to Inspire Yours

You might also like: High-Converting Mobile Homepage Blueprint For eCommerce

11. Hims

What works in Hims’s site example?

✅ Homepage

• Scrolling notification bar
• Shortens click depth by showing use cases like “tackle anxiety, regrow hair”
• Highlights part of the pain point with brand colors

✅ Navigation

• Mentions pain points and intended usage as categories
• Shows featured products with minimal elements (only title, microcopy for popularity, and an image)

✅ About Us & Policy Pages

• Uses sticky sections with neatly shaped sections that change size on scrolling
• Features story-like content that gets unlocked as a user scrolls through
• Uses internal linking to make a user go through a sort of onboarding process to Hims
• Makes it visually appealing with a sort of artistic appeal to avoid scroll fatigue

💡 Pro Tip: Consider using lazy loading – but make sure the top portion of the page loads as fast as possible.

Also read: eCommerce Website Design: 17 Conversion-Boosting Principles

12. Black Milk

What works in Black Milk’s mobile site example?

✅ Homepage

• Gives the site a “spooky” makeover for Halloween
• Maintains a red, orange, black, and neon color theme
• Featured animated product photos
• Shows social proof through an Instagram feed showing shoppers wearing #blackmilkclothing

✅ Pop-up

• Doesn’t interrupt browsing with a non-intrusive pop-up
• Shows what’s excluded and offers a 10% off on the next purchase

✅ Product page

• Enables lazy-loading (images load later)
• Offers unique sharing options for the product – note the “Drop a Hint”, allowing to share on email
• Shows a badge for a limited edition product 
• Add to cart bar has webs on it, keeping with the Halloween theme

💡 Pro Tip: If you're using third-party plugins for displaying UGC, consider adding in a functionality, where the section doesn't display till it's fully loaded. 

Also read: 46 Halloween Marketing Examples in eCommerce (2024)

13. Birddogs

What works in Birddogs’s mobile site?

✅ Blogs

• Image-driven comics in a continuing series, staying true to the brand’s character 
• Acts as a nudge to sign up for the newsletter as blogs first get published there

✅ Product

• Features a story about how the product came to be – in the form of a horizontally scrolling comic strip carousel
• Product names contain hilarious cultural references for all kinds of generations (Lee Iacocca is a pretty old-school reference)
• Shows how the product fits with witty copy in the descriptions
• Uses animated elements, but doesn’t go overboard with them 

💡 Pro Tip: Great copy is what comes first, overly long or copy that doesn't read right won't bode well for the mobile experience – Birddogs proves that with their minimalistic yet awesome mobile site. 

Also read: eCommerce copywriting: 23 inspiring examples from the US

14. Genuine Fred

What works in Genuine Fred’s mobile site example?

✅ Navigation

• Pulls in from the bottom – retaining the brand’s element of surprise
• Shows featured products and collections, allowing Genuine Fred to lead shoppers to newly launched/seasonal products or collections

✅ Product page

• Keeps the product detail page light with lots of whitespace around elements
• Avoids using multiple colors to maintain the visual appeal of the page
• Shows interesting product use cases from its customers to give shoppers ideas

💡 Pro Tip: Consider adding certain brand elements to your footer permanently like you would do in emails, to show the brand's benefits (like Free Shipping above $XX). 

Do check out: How To Use Visual Commerce To Improve Conversions

15. Klean Kanteen

What works in Klean Kanteen’s mobile site example?

✅ Cart & Pop-up

• Shows cross-sells to get a shopper to consider
• If unsuccessful, shows a down sell instead, offering accessories at slashed prices

✅ Checkout

• Shows a breadcrumb, retaining transparency
• Features some pre-filled form fields to avoid cognitive load
• Shows express checkout options as well as BNPL options

💡 Pro Tip: Consider removing your headers and footers in the cart and checkout pages – and instead use support links to make sure users don't leave. 

Also read: Mobile Product Page Breadcrumbs: 6 Common Mistakes (& 10 Brilliant Ideas)

16. Me Undies

What works in Me Undies’s mobile site example?

✅ Product

• Features real-time Q&A, along with reviews with a “Verified Purchase” badge
• Offers an option to search through questions using a particular keyword
• Shows multiple parameters on which a review is created and judged

✅ Navigation menu

• Shows a purple dot alongside a menu item, emulating a mobile chat waiting to be opened

💡 Pro Tip: If you have trouble with size guides, consider adding in models of various body shapes, heights, and ethnicities to display your products – while displaying fit info and tips. 

Also read: Make your mobile payment page “conversion-friendly” (13 UX hacks)

17. Parade

What changes between the desktop and mobile versions of Parade’s website?

• The mobile version features extra functionality that the desktop version doesn’t – note the horizontally scrolling category sections
• Certain animations are removed from the mobile version – like the text animations – this helps cut down on load time
• The pop-up opens in from the bottom instead of coming in from the side
• Font sizes scale differently, compared to the mobile and desktop versions

💡 Pro Tip: Use a separate subdomain to lead to your mobile version pages – this helps cut down on load time by a lot – and make sure your desktop version gets triggered by screen-size (this ensures people opening on desktop don’t accidentally open the mobile version).

Also read: 15 Brilliant (Non-Intrusive) Mobile Pop-up Examples In eCommerce

Key Takeaways From These Awesome Mobile Site Examples

> Desktop and mobile versions need not match

> Utility is greater than visuals

> Horizontal scrolling is the best replacement for vertical scrolling – it's much easier to swipe than drag fingers up and down the screen

> The navigation bar is the most underrated element of a mobile website

> Short footers help reduce page length by a great extent

> Product pages need to have some form of rich (and complete) data

> Font sizes are as important as colors – one doesn’t go without the other

> Sticky headers and add-to-carts work best on product pages 

> Focus on branding and bring out the personality of your brand through shapes

> Policy pages don’t need to be boring

> Good copy can save a website

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