As the confetti settles and the champagne glasses empty, it’s time for eCommerce brands to jump into action! The New Year is more than just a time for resolutions; it’s a golden opportunity for businesses to engage customers and boost sales.
But let’s face it—everyone’s seen the “New Year, New You” slogans one too many times. So, how do you stand out in a sea of “fresh starts”?
In this guide, we’ll explore 18 amazing examples of New Year’s marketing strategies that not only resonate with customers but also bring a smile to their faces.
Grab your favorite beverage, sit back, and let’s dive into downright delightful ways to make this New Year your best marketing year yet!
Let’s go!
eCommerce New Years marketing campaign examples
1. Offer style recommendations (Goop)
What’s great about this idea?
Offering choices = instant relatability. Suggesting three distinct New Year’s Eve styles (night out, hosting at home, or a cozy night in) makes it feel like this brand gets everyone—from the extroverted party-goer to the Netflix-and-chill enthusiast.
Who doesn't love a bit of personalization? It feels like the brand is saying, “No matter how you celebrate the New Year, we’ve got just the right products for you.” It’s like having a personal stylist who gets your vibe—only this one doesn’t judge your pajama choice!
Talk about lifestyle branding done right! By offering tailored recommendations for different NYE experiences, Goop isn’t just pushing products; they’re helping customers craft memorable moments.
Key takeaway: Make your New Year’s campaign more relatable by offering tailored product recommendations for different celebrations.
2. Go for good ol’ bundles (Brooklinen)
What’s great about this idea?
Brooklinen’s New Year’s campaign is getting those bundles right. They are offering a full bedding set—extra pillowcases, sheets, duvet—the whole cozy package at a discounted price. And with “up to $110 off,” customers feel like they’re getting a major win!
This isn’t just a regular sale; it’s packaged as a lifestyle upgrade. Who doesn’t want to start the year by leveling up their home?
One thing they nailed is transparency. It’s super easy for customers to see exactly what’s in the bundle—no hidden surprises, just straightforward value. Trust? Built.
Finally, this campaign is a great example of seasonal tailoring. Whether it’s cozy bedding in winter or a light summer duvet, aligning your product messaging with the time of year adds that extra layer of relevance.
Key takeaway: Create a seasonal bundle offer that aligns with customer aspirations for the New Year, clearly showcasing the value and benefits of the products to enhance comfort and style in their homes or lifestyle.
3. Offer gift guides (Danner)
What’s great about this idea?
By catering to “adventurers,” the campaign is targeting a niche audience–and is making the guide super personalized.
Featuring a range of price points and categories—like boots, bags, and gear—makes it easy for buyers to find something that fits their budget and taste.
The phrase “It’s not too late” speaks directly to those procrastinators scrambling to find gifts at the eleventh hour. It’s all about easing the pressure and making them feel like they still have a shot at holiday gifting!
Guaranteed delivery by the holiday? That’s gold! Promising delivery by December 24th tackles the biggest fear of last-minute shoppers—what if their gifts arrive too late? This assurance creates confidence and encourages them to make that purchase.
Key takeaway: Create a New Year’s gift guide that focuses on goal-oriented products, highlighting items that align with common resolutions, such as wellness, organization, or personal growth, to encourage customers to treat themselves or others as they kick off the New Year.
4. Start early (Dusk)
What’s great about this idea?
Launching a “countdown” sale early, well ahead of the New Year rush, grabs customers before the competition can. It says, "Why wait for the crowd?"
By setting a specific deadline ("Tuesday 20th December at 23:59"), they create urgency. We all know deadlines make people act faster than they’d like to admit.
The message says “Early Access,” giving the customer that VIP treatment, which psychologically boosts their excitement. Who doesn’t love feeling special?
"Extra 23% off" AND the mention of the upcoming 20% sitewide discount adds a dash of urgency AND a sprinkle of future promise — clever mix of immediate action and anticipation.
Key takeaway: Start your New Year’s campaign early to get ahead of the competition. For example, launch a “Countdown to 2025” sale in mid-December, giving your customers exclusive access to early deals.
5. Create buzz with contests and giveaways (Street style store)
What’s great about this idea?
Kicking things off with a simple yet emotionally engaging entry is a winning strategy. Inviting followers to write a New Year message and tag loved ones adds a heartwarming and personal touch.
The visually appealing prize makes all the difference. Featuring the boots prominently as the focal point increases their desirability. People are much more likely to participate when they can clearly see the trendy prize they could win.
The line “Contest ends today” creates a sense of immediacy. This drives last-minute entries and ensures that followers feel the pressure to act quickly or risk missing out.
Key takeaway: Launch a fun giveaway as part of your New Year’s campaign to engage your audience and create excitement. Invite followers to share their New Year’s resolutions or tag friends for a chance to win an enticing prize that showcases your products. Make sure to highlight the prize in your promotional materials to capture attention.
6. Tie your products to New Year goals (Origins)
What’s great about this idea?
Everyone is in “self-improvement mode” as January rolls in, making it the perfect time to promote self-care and wellness products, as Origins has done in this campaign.
With a straightforward directive like “Wear SPF daily,” customers are given a simple and achievable goal that fits seamlessly into their new routines—no guesswork involved!
Health and self-care take center stage. They have positioned sunscreen not just as skincare but as a vital component of overall health–the campaign elevates its importance..
A minimalist design packs a punch. The clean, uncluttered layout allows the message to shine through without distractions. This focus ensures that the key takeaway is front and center, making it easy for customers to absorb the campaign’s essence.
Key takeaway: Center your New Year’s campaign around solving a specific problem or goal, like self-care or wellness. Keep the messaging clear and focused to drive home the importance of your product as part of their improvement journey.
7. Talk about your vision and mission  (Function of Beauty)
What’s great about this idea?
By putting the faces behind the brand forward, it creates a personal connection with customers. People love to know who’s behind the products they’re using, which adds an extra layer of authenticity.
The playful phrase "New Year, Same Us" adds character. It’s cheeky and distinctive; while many brands are scrambling to reinvent themselves for the new year, this brand embraces its original values. This creates a sense of trust and reliability that customers can appreciate.
Key takeaway: In your New Year’s campaign, emphasize your brand’s core mission. Focus on how your products solve specific customer challenges, reinforcing your commitment to quality and personalization.
Use playful, distinctive messaging to create a relatable and reliable brand identity that stands out amidst the "new year, new me" noise.
8. Foster a sense of community (Holden)
What’s great about this idea?
With two people toasting with beer steins in a natural outdoor setting, it feels like you’re being welcomed into the Holden family. This imagery creates a warm and friendly atmosphere that draws customers in.
“Cheers from all of us here at Holden!!!” perfectly captures inclusivity. This cheerful message makes the brand feel like a close-knit group that embraces everyone, whether they’re on the slopes or enjoying life in the city.
Explicitly thanking customers for their support is a powerful touch. It builds loyalty and makes people feel seen and appreciated. This straightforward acknowledgement goes a long way in fostering a strong connection with the community.
Key takeaway: In your New Year’s campaign, foster a sense of community by using inclusive imagery and messaging that makes customers feel like part of a close-knit group. Thank your customers directly for their loyalty and strengthen the emotional connection with your brand.
9. Share the founder’s message (Caudalie)
What’s great about this idea?
Mathilde Thomas delivers a heartfelt New Year’s greeting, adding a personal touch that strengthens customer relationships. It’s like a warm hug from a friend, making fans feel like they’re in a cozy club.
Including a “Watch the Video” button is like a little invitation that encourages customers to stick around–increasing their time with the brand and nurturing that warm, fuzzy connection. Who can resist a good video?
Highlighting best collections under the founder’s message guides customers toward top products. It’s a gentle nudge to check out the best-sellers, keeping the focus on the relationship while subtly saying, “Hey, you might want to snag one of these before they fly off the shelves!”
Key takeaway: When sharing a message from the founder for the New Year, focus on transparency and authenticity. Encourage the founder to discuss the brand's mission, upcoming initiatives, or improvements based on customer feedback.
10. Make a bold statement (Leesa)
What’s great about this idea?
First off, that massive, bold price tag ($175) is a knockout! The large font and shadow effect make the discount the first thing that catches the eye. It delivers a powerful, immediate sense of value that’s hard to ignore.
Strategic color blocking makes a big difference, too. The bright red “Shop Now” button stands out as the only warm color, guiding the viewer directly to the action step with no hesitation. It’s a smart design choice that encourages clicks.
Adding a snowfall effect subtly reinforces the seasonal theme. The snowflake background ties in the New Year and winter vibes without overpowering the main offer, giving it a festive touch that feels inviting.
Finally, the neatly styled bed setup helps customers visualize how the mattress would fit into their own bedroom, making it easier to imagine ownership.
Key takeaway: Use bold visual cues in your New Year’s campaign, like prominent pricing, contrasting colors, and strategic placement of action buttons, to guide customers toward taking action. Subtle seasonal elements and balanced layouts can enhance the festive atmosphere without distracting from the core offer.
11. Add fun to your copy (Modern Mammals)
What’s great about this idea?
Mentioning “zombies” is unexpected and fun, making the product stand out. It’s a clever way to suggest that the product is essential for any scenario, while also bringing a smile to the reader's face.
Addressing real-life anxieties with a fun spin resonates well. By referencing the uncertainty of the upcoming year, the ad taps into genuine concerns. However, the humorous approach keeps it relatable and prevents the message from becoming too serious.
Key takeaway: Craft copy that feels fun and conversational, using light humor to address real customer concerns. For instance, playful lines like "Prepare for whatever this year throws at you (no crystal ball needed)" can make your campaign more engaging, turning practical advice into something customers enjoy reading.
12. Flaunt your impact (Ritual)
What’s great about this idea?
The clear headline, "Our Year by the Numbers," immediately grabs attention. It promises a data-driven look at the brand’s impact.
Concrete impact adds depth to the message. Stating the exact donation amount of $100,000 demonstrates the tangible difference Ritual is making.
Finally, mentioning the charitable partner, "Food Forward," enhances authenticity. This connection personalizes the message by linking the dollar amount to a specific cause–making the brand's commitment to giving back feel genuine and meaningful.
Key takeaway: Highlight your brand’s impact in your New Year’s campaign by sharing specific numbers and relatable messaging. Use social media posts, infographics, or video content to showcase your achievements, such as donation amounts or partnerships, and encourage customers to share their own experiences related to your cause.
13. Engage by asking for feedback (Mejuri)
What’s great about this idea?
A customer-centric approach shines through in Mejuri's messaging. Stating that customer thoughts will “shape what comes next,” they make customers feel valued. This isn’t just about collecting feedback; it’s about involving customers in the brand's future.
Toasting to the new year creates a celebratory vibe. This upbeat tone fosters a sense of partnership with customers–transforming the relationship from purely transactional to collaborative.
The statement, “Everything we do is inspired by you,” connects customers directly to the brand’s success. It makes them feel like insiders, enhancing their emotional investment in Mejuri.
Key takeaway: Use your New Year’s campaign to invite customer feedback by communicating that their input shapes your brand’s future. Create engaging surveys or social media polls that not only solicit opinions but also celebrate their contributions.
14. Create your own awards (Lively)
What’s great about this idea?
First up, the awards show vibe! Who doesn’t love a bit of glam? Highlighting products instantly elevates their status. It creates an air of prestige, making shoppers feel like they’re investing in something special—like they’re not just buying the product; they’re securing a piece of the spotlight!
Next, let’s chat about the “sellout” factor. This tactic taps into that classic FOMO (Fear of Missing Out). When a product is labeled as a sellout, it sends a clear message: “Act fast, or miss out!”
Then we have the crowning of must-have items. By shining a spotlight on specific products, the campaign builds credibility. It’s like saying, “Trust us, this is the one you need!” Official recognition gives potential buyers confidence that they’re making a smart choice—who doesn’t want that in their shopping cart?
Lastly, featuring real people looking fabulous in these products adds a relatable touch. A well-styled image showcasing someone confidently using the product combines aspirational and realistic elements. It makes the product feel attainable, encouraging shoppers to envision themselves rocking the look!
Key takeaway: Host a “New Year’s Awards” where customers vote for their favorite products–creating engagement and excitement while leveraging the winning products for promotional discounts.
15. Help your shoppers keep resolutions through subscriptions (Love Wellness)
What’s great about this idea?
Subscriptions are framed as the go-to solution. Love Wellness effectively communicates that they’re not just selling a product but helping customers build a sustainable routine for better health outcomes.
They have highlighted the savings of subscribing versus one-time purchases making the offer particularly attractive for budget-conscious customers kicking off the year.
Who can resist freebies? Offering a free vitamin organizer with the subscription adds a touch of irresistible value. It’s that little extra something that can tip the scales in favor of signing up.
Key takeaway: Position your subscription service as a vital part of achieving new year goals. Emphasize on cost savings and value addition through freebies to attract budget-conscious customers eager to start the New Year on an improved path.
16. Solve problems for them (Serena & Lily)
What’s great about this idea?
Serena & Lily knows how to address a common New Year dilemma. As many people aim to get organized at the start of the year, they position their products as essential solutions for creating a more orderly and beautiful home.
“Let’s Get Organized” and “Relax into the New Year” perfectly capture the dual desires for productivity and relaxation—two feelings that are especially sought after after the holiday chaos.
The inclusion of special pricing makes the offer even more enticing. Discounts on practical home essentials help remove obstacles from the buying decision, encouraging customers to act quickly.
Key takeaway: Address your customers' New Year challenges by using targeted messaging that showcases how your products solve their problems.
17. Trigger impulse buying with new collections (Misguided)
What’s great about this idea?
Starting with a massive 50% off everything is a game-changer. This eye-catching discount will not leave room for hesitation—it's half-off everything! It’s a perfect way to drive impulse purchases.
Positioning the collection as "New Season Denim" taps into shopper psychology. Framing it as “new” appeals to customers' desire to stay trendy and ahead of fashion. This fresh release adds a sense of exclusivity—better grab it before it’s gone!
By showcasing models in various outfits, customers can easily envision themselves in the clothing. This social proof amplifies impulse buys, making the trend feel popular and absolutely must-have.
Free shipping on orders over $60 provides an extra nudge. This subtle detail encourages shoppers to add a little more to their cart. The classic desire to avoid shipping fees acts as a powerful impulse trigger, pushing people to buy more than they originally planned.
Key takeaway: Kick off your New Year’s campaign by sparking impulse buys with a new collection. It could be an extension of an existing product line or a new line altogether. The idea will do wonders if the new collection launched is limited time.
18. Change your old deals (Home Chef)
“New Year, New Deal” breathes fresh life into an old promotion. It’s a catchy twist that instantly captures attention and makes customers perk up.
Offering $22 off the first five boxes creates big interest. The straightforward discount feels like a jackpot win, giving customers a clear benefit without the brain strain of complicated math.
Tying the deal to fresh starts makes it even more appealing. The New Year is synonymous with resolutions and new beginnings, making it easy for customers to justify trying a meal service as part of their “new and improved” lifestyle.
It’s like saying, “Hey, why not start the year off right with some delicious meals?”
Key takeaway: Refresh your old promotions with a catchy new spin for the New Year. For example, rebrand a past offer as “New Year, New Deal!” to instantly grab attention. Consider straightforward discounts, like “Get $15 off your first three orders,” which are simple and enticing, making customers feel they’re getting a great value without any hassle.
Also read:
Best-Performing Holiday Email Templates for eCommerce (+ Brand Examples)
Top 30 Christmas Marketing Examples in eCommerce
29 Best Examples of Nudge Marketing in eCommerce
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