13 Incredible Examples of Welcome Emails (eCommerce)

Welcome emails generate 320% more revenue compared to other promotional emails.

Unless your welcome emails can create value, prompt the subscriber to take the next step, and encourage interactions with your brand, you are setting yourself up for failure. 

But, with a little inspiration, you can turn things around.

In today's blog, you'll be exploring:

13 Welcome Email Examples To Inspire Your Own

6 Tips for High-Converting Welcome Emails

13 Welcome Email Examples To Inspire Your Own

1. Fix8

Brand: FIX8 Kombucha

Subject line: Oh hello you, welcome to Fix8!

👉 Key takeaways from this welcome email example:

• Establish your brand reputation immediately but be subtle like how it shows with a copy ‘award-winning kombucha’ on the bar right before the email design starts. 
• Use color combinations that attract attention. The welcome email also uses contrasting CTA buttons and brand-specific CTA button copy to personalize it for a better experience. 

2. Rosy Soil

Brand: Rosy Soil

Subject line: Thanks for signing up!

👉 Key takeaways from this welcome email example:

• Be straightforward. Highlight your brand's unique selling points, values, and mission. Use imagery and tone that align with your brand identity.
• Let customers know what kind of content they can expect from you (e.g., promotions, product updates, newsletters) and how often they will receive emails.

3. Ritual

Brand: Ritual

Subject line: There’s nothing as good as knowing

👉 Key takeaways from this welcome email example:

• Acknowledge that the recipient might have reservations. This shows empathy and understanding. In this case, Ritual knows that people might be wary of a multivitamin brand and address it right away. 
• Include links to educational resources like blog posts, FAQs, or videos that help the customer understand your product and its benefits better.

4. Popsmith

Brand: Popsmith

Subject line: Welcome the Popsmith🍿

👉 Key takeaways from this welcome email example:

• Announce the welcome bundle in an exciting way and use high-quality images and a visually appealing layout to showcase the bundle items.
• List what’s included in the welcome bundle, such as discounts, freebies, or exclusive access to content.
• Provide clear instructions on how to redeem the bundle, making the process as easy as possible.

5. Material

Brand: Material

Subject line: 1,000+ 5-star reviews

👉 Key takeaways from this welcome email example:

• Showcase a selection of glowing customer reviews. Include names and, if possible, photos of the reviewers to make the testimonials more credible.
• Reinforce your brand’s unique selling points and what makes your products or services stand out.
• Offer a risk-free trial, money-back guarantee, or easy return policy to alleviate any fears about making a purchase.

6. The Glenlivet

Brand: The Glenlivet

Subject line: Scotch news is the best kind of news. Welcome!

👉 Key takeaways from this welcome email example:

• Create a short, engaging quiz or survey that’s easy to complete. Focus on questions that will help you understand the customer’s preferences.
• Use the information gathered from the quiz to segment your audience and send them more personalized follow-up emails.
• Send a follow-up email with the results of the quiz, along with curated product recommendations and any promised incentives.

7. Blu Atlas

Brand: Blu Atlas

Subject line: Welcome to Blu Atlas!

👉 Key takeaways from this welcome email example:

• Express gratitude for signing up and joining your community. With copy like ‘well done’, the brand reassures shoppers they have made the right decision.  
• Use a clean and professional design that reflects your brand’s identity. A well-designed email can reinforce your brand’s credibility.

8. Wildwonder 

Brand: WildWonder

Subject line: A wild and wonderful welcome ✨

👉 Key takeaways from this welcome email example:

• Include a message or letter from the founder to share the brand’s story, mission, and values. Highlight the importance of community and how the subscriber is now part of it.
• Share anecdotes or behind-the-scenes insights to make the email feel personal and relatable.
• Use images of the founder, team, or community events to make the email visually engaging.

You should also read: Top eCommerce Events in India (Updated for 2025)

9. Alala

Brand: Alala

Subject line: Welcome to Alala

👉 Key takeaways from this welcome email example:

• Clearly articulate what makes your brand unique and why they should be excited about your products.
• Showcase how your products or services align with the recipient's lifestyle, interests, or needs.
• Provide useful tips, guides, or resources related to your products. For example, if you sell fitness gear, include a short workout guide or tips for staying active.

10. Big Blanket

Brand: Big Blanket

Subject line: Bam! You've unlocked 10% OFF your order

👉 Key takeaways from this welcome email example:

• Use light-hearted and playful language that adds personality without overshadowing the core message of the email.
• Incorporate whimsical or fun visuals that reflect your brand’s playful side. Use light-hearted and inviting CTAs that match the overall tone of the email.

11. Rael

Brand: Rael

Subject line: Welcome to Rael! 🌱✨

👉 Key takeaways from this welcome email example:

• Include a welcome discount or promotion to encourage first-time purchases.
• Feature a few key categories with brief descriptions and appealing visuals.
• Use clear and clickable links or buttons for each category to make it easy for subscribers to explore.

12. Deeps

Brand: Deeps

Subject line: You won’t regret this

👉 Key takeaways from this welcome email example:

• Position the discount offer where it will be noticed, such as near the top of the email or in a dedicated section.
• Emphasize your brand’s core values related to quality, innovation, or sustainability. Connect these values with the science-backed USPs to improve sales.

13. August

Brand:  August

Subject line: Welcome to August Uncommon Tea

👉 Key takeaways from this welcome email example:

• Create a sense of urgency with a limited-time discount in top of the email design.
• Highlight the key ingredients or features of your products to emphasize their value and quality.
• Clearly explain the benefits of staying subscribed, such as exclusive offers, early access to new products, or helpful content.

First impression is the last impression

In case you were wondering how much of an impact welcome emails can have on your business, here are some stats:

• 74% of customers expect a welcome email the moment they subscribe
• Welcome emails work 3x better than promotional or transactional emails
• Welcome emails generate 320% more revenue per email
• 45% of first-time purchases by new subscribers occur within 24 hours of their opting-in
• Welcome emails account for 4x more opens and 5x more clicks
  

There are several things to consider when it comes to welcome emails. There are copy, design, UX, and subject line elements. Promotions, discounts, and offers are also something you may want to add.

PS: Do not try to oversell in your first email. Remember, this is just the start and you have the entire playground to cross-sell and upsell. The key is to start it slow.

6 Tips for High-Converting Welcome Emails

Your favorite dish requires a couple of ingredients to make them lip-smacking. Similarly, your welcome emails need the right blend of elements to drive conversions. Here are the essential components required for your welcome emails: 

1. A subject line that’ll make them stop on their tracks

Your subject lines should be clear, friendly, and one that conveys credibility. It can also be helpful to offer an incentive in the subject. It’s recommended to state who you are in the subject. Use the power of personification to grab the attention of your customers the moment their cell phone beeps. 

Refrain from going the boring route for your welcome email subject lines. Try out these spicy ones:

• Welcome to (Brand). Here’s what to do next
• Welcome to the A-List!
• You’re in. Welcome to the family.
• Thanks for subscribing (Customer Name)! Get $10 on your first order
• Welcome! Thanks for signing up.
• Welcome to the club!
• We are (Brand). Glad to have you on board!

2. A clear CTA to communicate a specific action 

Once your customers have signed up to avail the benefits of your product or services, give them a clear, actionable step to take. It can be something as simple as Watch A Demo Video, Follow Us On Twitter, Use The Coupon Code, Read This Article, and so on. 

3. A highly personalized message

Use the power of personalization for your welcome emails. Address your customers with their names in the subject line. That said, use personalization at your end as well. For example, rather than saying Marketing Team, say Kate From Marketing Team. This small step can go a long way in building a sense of trust. 

4. Set the right expectation

Just because you have your customers’ email addresses doesn’t mean that you can send them an email whenever you like. To ensure a healthy relationship with them and a healthy mailing list for your business, don’t spam them. Great email marketers offer a clear introduction to their brand in their first email list. It’s also good to add a slight context of how they got subscribed, how many emails and what type of content they’ll receive.

5. High-quality, attractive visual elements

As per a report by HubSpot, 65% of users prefer emails with images as compared to 35% who prefer it to be text-heavy. Most welcome emails benefit from the use of images. Logos, hero shots or thumbnails of products, a smiling model, or an appealing infographic are examples of the types of visual elements you can include in a welcome email to help break up text and draw recipients back to your website.

6. A reminder to remove your email from the junk or spam folder

Your email service provider, domain authority, and other factors decide which folder does your email lands into your customers' inbox. However, you can add a reminder for your customers on welcome emails to check their junk or spam folder. You can add a small line towards the end of your email to move the mail to the primary inbox in case it has landed in the wrong folder.

Finding the Right Fit

You saw the examples and tips, but how do you decide which is right approach?

Here too, the customer journey plays an integral role. It can range from just exploring to analyzing to very interested and more. Depending on the stage of funnel your customers are in, you can choose which type of welcome email you should send to them. Here are a few examples:

• Quick conversion email - These emails are more conversion-focused and less conversation-focused. The direct aim of these types of welcome emails is to get your customer to act on the CTA and complete the desired action. 
• Casual checkup email - These emails serve as a duty of care for customers. It helps businesses build a level of relationship with the customers. The idea with such emails is to be more user-focused than product-focused. 
• Close the deal email - These are the emails that are sent as a follow-up to an ongoing conversation. Usually, these emails are used to nudge prospects and turn them into customers. 
• Value sell email - These emails are purely used as a part of retention campaigns. The idea with these types of emails is to retain and engage with the existing customers while reminding them about your existence. 
  

Wondering how to understand which stage is your customer at the moment they give in their email IDs? You can choose to offer additional required columns that ask for Callbacks, Using another XYZ software, Researching and more to gauge their current stage. Accordingly, you can choose to write to them. This will help you tap the right audience with the right email. 

eCommerce welcome emails - Frequently asked questions

1. What is an eCommerce welcome email?

An eCommerce welcome email is the first email a customer receives after subscribing to a mailing list or creating an account on an eCommerce website. It’s an opportunity to make a positive first impression, provide essential information, and encourage the recipient to make a purchase or engage further with the brand.

2. Why are welcome emails important?

Welcome emails are crucial for setting the tone of the customer relationship, building brand trust, and encouraging immediate engagement. They help introduce the brand, explain what to expect, and often include a special offer or discount to incentivize the first purchase.

3. What should be included in a welcome email?

A welcome email typically includes:

• A warm greeting and acknowledgment of the subscription or account creation.
• Information about the brand and what makes it unique.
• A clear call-to-action (CTA), such as shopping or exploring the website.
• A special offer or discount for new subscribers.
• Information on what to expect next (e.g., future emails, promotions).
• Contact information and links to social media.

4. How do I create an effective welcome email subject line?

An effective subject line should be engaging and clear, creating curiosity or excitement. 

Welcome email subject line examples include:

“Welcome to [Brand Name]! Here’s a Special Gift Just for You!”

“Your [Brand Name] Journey Begins Here – Enjoy 20% Off Your First Order!”

“Thanks for Joining Us! Discover What’s in Store for You”

5. How can I personalize a welcome email?

Personalization can be achieved by:

• Use the subscriber’s first name in the greeting and subject line.
• Tailoring the content based on subscriber behavior or preferences (if available).
• Recommending products based on browsing history or purchase history.
• Including personalized offers or discounts.

6. What’s the best time to send a welcome email?

Ideally, send the welcome email immediately or within a few hours after the subscriber signs up. This ensures the welcome message is timely and capitalizes on the subscriber’s interest.

7. How many emails should be in a welcome series?

A welcome email series typically consists of 2-3 emails. 

For example:

Email 1: A warm welcome, introduction to the brand, and a discount offer.

Email 2: More information about the brand’s values, product categories, and benefits.

Email 3: A follow-up to encourage the first purchase, additional offers, or customer testimonials.

8. What are some common mistakes to avoid in a welcome email?

Common mistakes include:

• Sending a generic, impersonal email.
• Failing to include a clear CTA or discount offer.
• Neglecting mobile optimization.
• Not setting expectations for future communications.
• Overloading the email with too much information.

9. How can I measure the success of my welcome email?

Key metrics to track include:

Open Rates: Indicates how many recipients opened the email.

Click-Through Rates (CTR): Measures the percentage of recipients who clicked on links within the email.

Conversion Rates: Tracks the number of recipients who made a purchase or completed a desired action.

Engagement Metrics: Such as time spent reading the email or interactions with embedded content.

10. What are the psychological principles behind eCommerce welcome emails? 

Reciprocity: The email starts by offering a discount as a thank you for subscribing, creating a sense of obligation to reciprocate with a purchase.

Scarcity: The discount offer includes a limited-time expiration to create urgency and prompt immediate action.

Social Proof: The email includes a customer testimonial with a visual to validate the quality of the products.

Authority: Mentions of expertise and high-quality ingredients help establish credibility and reassure the recipient.

Consistency: The email reinforces the commitment made by joining the mailing list, promising ongoing value and benefits.

Commitment: Encourages a small initial action (making a first purchase) with the promise of ongoing benefits from staying subscribed.

11. How can I A/B test my welcome email?

A/B testing involves creating two variations of your welcome email to test different elements (e.g., subject lines, CTAs, or content) and analyzing which performs better. Use email marketing tools that offer A/B testing features to optimize your email’s effectiveness.

12. What are some advanced strategies for welcome emails?

Advanced strategies include:

Behavioral Triggers: Sending personalized follow-up emails based on user actions or interests.

Dynamic Content: Displaying different content based on the subscriber’s preferences or location.

Gamification: Incorporating interactive elements like quizzes or reward systems. ‍

Boost Your Welcome Email Campaigns With Customized Strategies

Most eCommerce store owners don’t see email as a serious revenue stream.

Ask them about the importance of email marketing, and you'll hear:

“We don’t really have a major strategy,”

“We mostly use generic templates,” or

“We just send emails to people on our list.”

BUT AT THE SAME TIME:

There are stores out there that drive 30%+ of their revenue from email marketing.

Engage can help you do the same - Book a free demo.

We’ll show you:

• workflows we can create for your store,
• proven ways to drive 30% or more $$ from email alone, and
• successful templates and strategies from your industry (and others).