13 Incredible Examples of Welcome Emails (eCommerce)
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Welcome emails generate 320% more revenue compared to other promotional emails.
Unless your welcome emails can create value, prompt the subscriber to take the next step, and encourage interactions with your brand, you are setting yourself up for failure.
But, with a little inspiration, you can turn things around.
In today's blog, you'll be exploring:
13 Welcome Email Examples To Inspire Your Own
6 Tips for High-Converting Welcome Emails
Brand: FIX8 Kombucha
Subject line: Oh hello you, welcome to Fix8!
Brand: Rosy Soil
Subject line: Thanks for signing up!
Brand: Ritual
Subject line: There’s nothing as good as knowing
Brand: Popsmith
Subject line: Welcome the Popsmith🍿
Brand: Material
Subject line: 1,000+ 5-star reviews
Brand: The Glenlivet
Subject line: Scotch news is the best kind of news. Welcome!
Brand: Blu Atlas
Subject line: Welcome to Blu Atlas!
Brand: WildWonder
Subject line: A wild and wonderful welcome ✨
You should also read: Top eCommerce Events in India (Updated for 2025)
Brand: Alala
Subject line: Welcome to Alala
Brand: Big Blanket
Subject line: Bam! You've unlocked 10% OFF your order
Brand: Rael
Subject line: Welcome to Rael! 🌱✨
Brand: Deeps
Subject line: You won’t regret this
Brand: August
Subject line: Welcome to August Uncommon Tea
In case you were wondering how much of an impact welcome emails can have on your business, here are some stats:
There are several things to consider when it comes to welcome emails. There are copy, design, UX, and subject line elements. Promotions, discounts, and offers are also something you may want to add.
PS: Do not try to oversell in your first email. Remember, this is just the start and you have the entire playground to cross-sell and upsell. The key is to start it slow.
Your favorite dish requires a couple of ingredients to make them lip-smacking. Similarly, your welcome emails need the right blend of elements to drive conversions. Here are the essential components required for your welcome emails:
Your subject lines should be clear, friendly, and one that conveys credibility. It can also be helpful to offer an incentive in the subject. It’s recommended to state who you are in the subject. Use the power of personification to grab the attention of your customers the moment their cell phone beeps.
Refrain from going the boring route for your welcome email subject lines. Try out these spicy ones:
Once your customers have signed up to avail the benefits of your product or services, give them a clear, actionable step to take. It can be something as simple as Watch A Demo Video, Follow Us On Twitter, Use The Coupon Code, Read This Article, and so on.
Use the power of personalization for your welcome emails. Address your customers with their names in the subject line. That said, use personalization at your end as well. For example, rather than saying Marketing Team, say Kate From Marketing Team. This small step can go a long way in building a sense of trust.
Just because you have your customers’ email addresses doesn’t mean that you can send them an email whenever you like. To ensure a healthy relationship with them and a healthy mailing list for your business, don’t spam them. Great email marketers offer a clear introduction to their brand in their first email list. It’s also good to add a slight context of how they got subscribed, how many emails and what type of content they’ll receive.
As per a report by HubSpot, 65% of users prefer emails with images as compared to 35% who prefer it to be text-heavy. Most welcome emails benefit from the use of images. Logos, hero shots or thumbnails of products, a smiling model, or an appealing infographic are examples of the types of visual elements you can include in a welcome email to help break up text and draw recipients back to your website.
Your email service provider, domain authority, and other factors decide which folder does your email lands into your customers' inbox. However, you can add a reminder for your customers on welcome emails to check their junk or spam folder. You can add a small line towards the end of your email to move the mail to the primary inbox in case it has landed in the wrong folder.
You saw the examples and tips, but how do you decide which is right approach?
Here too, the customer journey plays an integral role. It can range from just exploring to analyzing to very interested and more. Depending on the stage of funnel your customers are in, you can choose which type of welcome email you should send to them. Here are a few examples:
Wondering how to understand which stage is your customer at the moment they give in their email IDs? You can choose to offer additional required columns that ask for Callbacks, Using another XYZ software, Researching and more to gauge their current stage. Accordingly, you can choose to write to them. This will help you tap the right audience with the right email.
An eCommerce welcome email is the first email a customer receives after subscribing to a mailing list or creating an account on an eCommerce website. It’s an opportunity to make a positive first impression, provide essential information, and encourage the recipient to make a purchase or engage further with the brand.
Welcome emails are crucial for setting the tone of the customer relationship, building brand trust, and encouraging immediate engagement. They help introduce the brand, explain what to expect, and often include a special offer or discount to incentivize the first purchase.
A welcome email typically includes:
An effective subject line should be engaging and clear, creating curiosity or excitement.
Welcome email subject line examples include:
“Welcome to [Brand Name]! Here’s a Special Gift Just for You!”
“Your [Brand Name] Journey Begins Here – Enjoy 20% Off Your First Order!”
“Thanks for Joining Us! Discover What’s in Store for You”
Personalization can be achieved by:
Ideally, send the welcome email immediately or within a few hours after the subscriber signs up. This ensures the welcome message is timely and capitalizes on the subscriber’s interest.
A welcome email series typically consists of 2-3 emails.
For example:
Email 1: A warm welcome, introduction to the brand, and a discount offer.
Email 2: More information about the brand’s values, product categories, and benefits.
Email 3: A follow-up to encourage the first purchase, additional offers, or customer testimonials.
Common mistakes include:
Key metrics to track include:
Open Rates: Indicates how many recipients opened the email.
Click-Through Rates (CTR): Measures the percentage of recipients who clicked on links within the email.
Conversion Rates: Tracks the number of recipients who made a purchase or completed a desired action.
Engagement Metrics: Such as time spent reading the email or interactions with embedded content.
Reciprocity: The email starts by offering a discount as a thank you for subscribing, creating a sense of obligation to reciprocate with a purchase.
Scarcity: The discount offer includes a limited-time expiration to create urgency and prompt immediate action.
Social Proof: The email includes a customer testimonial with a visual to validate the quality of the products.
Authority: Mentions of expertise and high-quality ingredients help establish credibility and reassure the recipient.
Consistency: The email reinforces the commitment made by joining the mailing list, promising ongoing value and benefits.
Commitment: Encourages a small initial action (making a first purchase) with the promise of ongoing benefits from staying subscribed.
A/B testing involves creating two variations of your welcome email to test different elements (e.g., subject lines, CTAs, or content) and analyzing which performs better. Use email marketing tools that offer A/B testing features to optimize your email’s effectiveness.
Advanced strategies include:
Behavioral Triggers: Sending personalized follow-up emails based on user actions or interests.
Dynamic Content: Displaying different content based on the subscriber’s preferences or location.
Gamification: Incorporating interactive elements like quizzes or reward systems.
Most eCommerce store owners don’t see email as a serious revenue stream.
Ask them about the importance of email marketing, and you'll hear:
“We don’t really have a major strategy,”
“We mostly use generic templates,” or
“We just send emails to people on our list.”
BUT AT THE SAME TIME:
There are stores out there that drive 30%+ of their revenue from email marketing.
Engage can help you do the same - Book a free demo.
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