Food And Beverage eCommerce — 41 Inspiring Email Marketing Examples

Most eCommerce food and beverage brands can’t afford to send the same email strategy as grocery stores or restaurants. 

Here’s why: food and beverage products have wildly different purchase frequencies – and it all depends on:

👉 intended usage (snack on or lose weight)

👉 type of product (organic, artisanal, raw foods)

👉 time to complete delivery (days or hours)

This is why we’ve cherry-picked 40 email marketing examples from eComm brands that sell packaged, specialty, and, non-perishable food and beverage products: 

• Educate new subscribers
• Engage subscribers
• Close conversions
• Seasonal buyers
• Loyal customers
• Abandoning & idle shoppers

Let's go!

41 Best F&B eCommerce store email marketing examples

⚠️ Looking for email marketing inspiration for brands that sell fresh foods or foods meant for daily consumption? Check out our grocery email marketing article.

EDUCATE NEW SUBSCRIBERS 

1. Non: Make a solid first impression

👉 Why does this beverage brand’s email marketing example work? 

Creates a welcome email drip to establish a direct channel with the founder, showcasing a summation of the product manufacturing processes, and personalized recommendations.

Pro Tip: Humanize your brand in your welcome emails. Show the people behind your brand, the way you manufacture your products, and how they are priced. 

Also read: 13 Incredible Examples of Welcome Emails (eCommerce)

2. Trade Coffee: Upsell your subscription

Subject line: A New Way to Experience Trade

Preview text: Save on Single-Coffee Subscriptions ͏

👉 Why does this F&B email marketing example work? 

Clean, minimalist email design showing clear benefits of opting for a coffee subscription. 

Pro Tip: Establish how shoppers can leverage your subscription model to reduce food wastage – and avoid over-ordering. 

Also read: eCommerce Subscriptions: 15 Amazing Examples (+ Ways to Increase Subscription Sales)

3. Garden Cup: Ask them to DM you for a reward

Subject line: See Ya In The DM's

Preview text: Chat with us today on Instragram and score exclusive perks.

👉 Why does this F&B email marketing example work? 

Helps segment out VIPs and brand loyalists. Features bright energetic colors, visual product badges on display, along with clear benefits of subscribing. 

Pro Tip: Consider showing real screenshots of your community members chatting with you to further extend the effect – and drive more social proof for your community programs. 

Also read: Converting Mid-Funnel Customers in eCommerce: 14 Effective Strategies

4. Charcutnuvo: Show off certifications

Subject line: 💫 New Regenerative Organic Certified® Beef Sausage collection

Preview text: none

👉 Why does this F&B email marketing example work?

Makes a sustainability claim – and backs it up – nearly 55% of consumers would consider buying a packaged food product if it showcased sustainability practices. 

Pro Tip: Keep sending variations of this email periodically to ensure shoppers remember what to look for when shopping. Consider building a series, based on where and how your products were created, raised, or cultivated (73% of shoppers will like you for it).

Also read: 30 Ways to Build Trust FAST (On Your eCommerce Store)

5. Brami: Share an ingredient infographic

Subject line: Why we call Lupini Beans 'Superbeans' 🦸

Preview text: Here are 5 reasons!

👉 Why does this food brand’s email marketing example work?

Works on educating subscribers with bright colors, infographics, and easily scannable visual information. 

Pro Tip: Avoid going text heavy – instead use a powerful visual hook and follow the rules of labeling in your F&B emails. Remember, 80% of Americans discard perfectly good food because they misunderstand expiration labels. 

Also read: How to Boost Sales with Smart eCommerce Merchandising

6. Urban Remedy: Inspire a unmissable pairing

Subject line: Lunch Made Easy

Preview text: Try our Organic Salads and Sparkling Waters

👉 Why does this F&B email marketing example work? 

Shows Urban Remedy’s expertise – and creates an excellent cross-sell by pairing products. 

Pro Tip: Don't be afraid to go beyond what you sell – consider partnering with other F&B brands to create a value-for-money bundle. For example, if you're a beer brand, consider partnering with a frozen food brand to create a drool-worthy BBQ bundle. 😉

Also read: eCommerce Product Recommendations: Strategies, Examples, Do's/Don'ts

7. Bobbie: Stand up for a cause 

Subject line: Tan France just dropped paid leave realness

Preview text: These stats are shocking—and you can do something about it.

👉 Why does this F&B email marketing example work? 

Supports a unique cause that isn't about reducing food waste. Instead, it caters to their community – working towards bettering parental lives (since Bobbie's key offering is meant for infants).  

Pro Tip: Consider holding a survey in your newsletters – ask shoppers to share who they think you should support. Then follow up with how you have impacted the lives of those the community chose. 

Also read: 12 eCommerce Brands Acing Cause Marketing in 2024

ENGAGE SUBSCRIBERS

8. Jacobsen Salt Co.: Pass the news, please

Subject line: Like regular news, but salty 🗞️

Preview text: Almond Banana Coffee Cake, Fluffy Pita Clouds, and more! ­ ­ ­ ­ ­ ­

👉 Why does this F&B email marketing example work? 

Shows off the brand’s unique personality – and proves salt and spices aren't boring. Works towards building long-lasting relationships with cheeky copy and tying in their video content, partner stores, highlighted products, and travel tips. 

Pro Tip: Balance helpful facts with humor in your newsletters – tackle topics that need fact checks, like “salt in pasta while boiling” or answer pressing questions like “pre-cook chicken before marinating?”

Also read: eCommerce Newsletter: 20 Ways To Stand Out And Actually Drive Sales

9. Omsom: Show how feedback shapes brand decisions

Subject line: Take 50% off before she's gone 👋🏽

Preview text: Parting is such sweet sorrow ❤️‍🩹

👉 Why does this F&B email marketing example work? 

Gets the sales going by getting real about sales by showing the sales figures (plus, the discount helps).

Pro Tip: If you have a product that's become slow-moving, use this tactic to take the product out of stock with clear discounts.

Also read: Making “out of stock” products a conversion driver

10. Cava: Remind that it’s time to treat

Subject line: Looking like a snack

Preview text: Chips + dip for now, blondie for later.

👉 Why does this F&B email marketing example work? 

Gives the food photography main character energy (we ended up wanting one) to leverage the fact that nearly 34% of food shoppers in the US shop impulsively to treat themselves.

Pro Tip: Remind shoppers to stay on top of their goals during a particular time of day – for example, you could send a reminder about getting their daily intake of {product} to achieve {goal} at around 6 to 7 PM (peak hour for snack cravings). 

Also read: 20 email personalization templates (examples from great brands)

11. Drink Proxies: Conduct a blind taste test

Subject line: Putting Big Red To The Taste Test. 👀

Preview text: Will Our Tasters Spot The Impostor?

👉 Why does this F&B email marketing example work? 

The touch of surprise – and authenticity – as no one can tell which is the product. This strategy works exceptionally well, if you don’t have videos from shoppers reviewing your products – and want your product to be seen as authentic.

Pro Tip: Create a video series on the streets, where you randomly pick people to conduct taste tests – and loop in scenes in your email. 

Also read: eCommerce Video Marketing Ideas That Actually Improve Sales

12. Spiceology: Share a hack in your newsletter

Subject line: Adobo Honey Margarita with a Lime Salt Rim

Preview text: We embrace the whole "It's 5 o'clock somewhere" mindset

Monthly roundups

👉 Why does this F&B email marketing example work? 

Doesn't cram a lot of stuff into one email – shows the outcome in the first fold and then breaks it down.

Pro Tip: Feature hacks from customers to add a layer of authenticity and inclusiveness from your end. Showcase a blurb about the shopper, along with why you loved their submission. 

Also read: 17 Proven Ideas to Improve Email Marketing Conversion Rate (+ Examples)

13. Eboost: Loop in a viral recipe

Subject line: 🌟 Catch The BUZZ

Preview text: As Seen on TikTok: SUPER FUEL Your Day

👉 Why does this F&B email marketing example work? 

Leverages the fact that nearly 75% of shoppers are likely to try a viral food trend while showing clear reasons why to buy EBoost. 

Pro Tip: Consider featuring a recipe series on newly launched products, or seasonal collections in your emails – if needed repurpose your best-performing videos from your socials – show animated GIFs to establish credibility.

Do check out: Top eCommerce Email Marketing Trends For 2025

14. Nuts.com: Ask for a vote

Subject line: OPEN 2 REVEAL 🏀

Preview text: Choose Your Free Gift Now

👉 Why does this F&B email marketing example work? 

Works for both existing shoppers as well as acts as a sampling strategy for shoppers who haven't made a purchase yet. 

Pro Tip: Use this tactic to get recent purchasers to complete a review – show previews of the questions from your post-purchase survey – and feature a sure-shot reward on their next order. 

15. Masienda: Quiz them on what they want

Subject line: This is Your Sign

Preview text: to taste the masa rainbow

👉 Why does this F&B email marketing example work?

Can work as a browse abandonment email – based on a certain product a subscriber’s been actively viewing. 

Pro Tip: Use this email as a template to offer a quiz based on pain points – or by pairing flavors to personalities – like “what does this flavor say about you” or “is this {variant} ideal for losing weight?” – apply this if a subscriber spends time on multiple variants/flavors.

Also read: How To Improve Email Marketing "Click-to-Open" Rate in eCommerce

16. Kevin’s Natural Foods: Compare your products

Subject line: Protein in the freezer aisle!

Preview text: Shockingly delicious and ready in minutes.

👉 Why does this F&B email marketing example work? 

Takes account of dietary preferences and includes allergen information as well as nutritional information, as clearly as possible. This ensures shoppers actually do remember what your products look like when shopping in-store. It's worth remembering the most important nutritional attributes when shopping for food and beverage products are:

→ Low sugar (64%)

→ Protein-packed (58%)

→ Low carbs (52%)

Pro Tip: Base your comparison on the theme of how you (as a brand) can improve diets. It's worth mentioning that most Americans consume what one would call a moderate to poor diet with too few fruits and vegetables (75%), excess added sugar, saturated fat, and sodium (60%). 

Also read: eCommerce Upsell Emails: High-converting Examples (+ Templates)

17. Koia: Tease a new drop

Subject line: Something NEW & Refreshing is Coming…

Preview text: Get ready for a new favorite.

👉 Why does this F&B email marketing example work? 

Acts like a teaser email, which works great for not only new products – but also for back-in-stock products.

Pro Tip: Follow this tactic to take products permanently out of stock as well – however, consider creating a drip sequence where you drop hints about what the product is. 

Also read: 15 Top Examples of eCommerce Teaser Emails (+ Templates)

CLOSE CONVERSIONS

18. Fancypants Baking Co.: Share unquestionable social proof

Subject line: Eat Fancypants Cookies, Not THAT❗

Preview text: Read what the "Eat This, Not That!" experts are saying about Fancypants crispy

👉 Why does this F&B email marketing example work? 

Showcases press features to induce the bandwagon effect (the ‘everyone’s trying it, so must I’ effect). Social proof is what keeps people buying food – but no one wants to be the first.

Pro Tip: Show off posts you’ve been tagged in on your socials – feature a quote from the post in your subject line to drive opens.

Also read: eCommerce social proof: What, why & how (with proven examples)

19. Aura Bora: Hold a giveaway

👉 Why does this F&B email marketing example work? 

Helps pull attention to newly launched flavors – while removing the hurdle of getting people to try the product. 

Pro Tip: Always follow up with your giveaway email – so as to make shoppers feel they're a part of your brand. 

20. Eataly: Host an exclusive event

Subject line: Meet us at Terra for an aperitivo all'Italiana! 

Preview text: On July 10, join us as we welcome back Barr Hill, a Vermont-based distillery

👉 Why does this F&B email marketing example work? 

Shows its origins and curates an experience that its customers would actually want to be a part of. It’s like a real life sized welcome emailer. 

Pro Tip: Adapt your IRL/Livestream events according to your audience base – for example, if you're a condiment brand, inviting shoppers to a hot dog eating contest is the perfect way to bring shoppers together. Or, if you’re a brand that sells gourmet spices, invite shoppers to cook-offs or tours around farm fields.

21. Momofuku: Make it a challenge 

Subject line: FREE Spicy Chili Noodles when you spend $50+ ($13 value)

Preview text: LIMITED OFFER: Try our Spiciest Noodle Flavor

👉 Why does this F&B email marketing example work? 

Frames free stuff as ‘unlockable’ – shoppers are always naturally wary of ‘free’ stuff (connotes expiring products or not-so-good products).

Pro Tip: If you sell products that need cooking, give larger space to your products in action, along with your packaging. This helps instill hunger visually. 🤤

Also read: 40 Discount Email Templates (& Examples) for eCommerce Stores

22. Goldbelly: Offer a ‘Daily Deal’ with a twist

Subject line: 🚨50% OFF Today's Deal! + This Week's Clues🚨

Preview text: Get 50% off our best-selling eats with a new Deal Drop every weekday, only on

👉 Why does this F&B email example work?

Leverages scarcity – gets the sales moving with a ‘you would be crazy to miss this’ kind of deal and products. The twist – the deal is available only at a time when people usually don’t dine out/order in (but is definitely when people are looking at 'what to order'). 

On top of that, Goldbelly teases future limited-time products by day and location along with an option to gift anyone and anywhere (in the US and Canada) – that too, with just an email address.  

Pro Tip: Offer clear delivery time estimates in your emails – it’s only then that you should use this grocery email format – note how Goldbelly manages to deal with this by letting shoppers know they can easily gift without worrying about the timings.

Also read: Scarcity marketing: Fix these 6 most commonly made mistakes

23. Sfoglini Pasta: Email an exclusive discount (only for subscribers)

Subject line: Subscriber Exclusive

Preview text: EXTRA savings just for you!

👉 Why does this F&B email marketing example work? 

Delivers exactly what shoppers signed up for – the benefits of being a Sfoglini subscriber. 

Pro Tip: Segment out non-converting shoppers and use this f&b email as a template – or as a part of your welcome flow.

Also read: How to Use Targeted Email Marketing to Drive More Sales (eCommerce)

24. Last Crumb: Fine, here’s a last chance

Subject line: ONE-DAY EXTENSION

Preview text: Core Collection for $100

👉 Why does this F&B email marketing example work? 

Helps convert customers who had missed out on the flash sale, while helping increase the AOV from high-value shoppers – research shows high-income consumers buy more compared to lower-income counterparts when offered price promotions.

Pro Tip: Make your CTA’s as specific as possible –include numbers, statistics, and pricing in your CTA – for example, if you’re showing a recipe out of your product, make the CTA as “Create {recipe} with {product}.”

Also read: 25 Tips to Increase Sales Through Email Marketing (+ Amazing Examples)

25. Sometimes Always: Hold the (discount) code 

Subject line: Take 15% off! ♡ 

Preview text: Your unique code inside.

👉 Why does this F&B email marketing example work? 

Creates an air of exclusivity – and can work towards converting new subscribers as well as recent purchasers.

Pro Tip: Deliver rewards that the user signed up for. The thrill of getting products at prices lower than usual is par none. 

Also read: Top 20 eCommerce Thank You Email Examples That Convert

26. Little Spoon: Prep new customers with helpful tips

Subject line: Babyblends are headed your way!

Preview text: MC Jr.'s fresh food is coming

👉 Why does this shipping confirmation F&B email example work? 

The visual merchandising on offer – packs the email to include a ton of critical information like: 

– prep for what’s to come with the products

– inform about what to expect when they introduce their newborn to Babyblends 

– show how the packaging is reusable to carry ‘Babyblends’ everywhere 

This helps shoppers feel easy – and ensures they don’t cancel their orders. 

Pro Tip: Follow up with newsletters curated according to the products a subscriber bought – your motive here is to get rebuys – and, help shoppers stick to their goals. If needed, tell them exactly what they need to do for the best results possible. 

Also read: 17 Unconventional Post-Purchase Emails (+ How to copy them)

SEASONAL BUYERS

27. Ami Ami: Bundle up for Mother's Day

Subject line: Yo mama is so special...

Preview text: she gets 20% off for Mother's Day. ͏  ͏ 

👉 Why does this F&B email marketing example work? 

Shows exactly how much Ami Ami cares about mothers to hook them up with the right quantity and quality – all while quantifying how low the prices are, the savings, and the USP(s) of boxed wine. 

Pro Tip: As Mother’s/Father’s Day draws near, feature quick-to-create meals/recipes/bundles/gift ideas, by age and health conditions – like, “healthy-heart recipes for your mom/dad” or “gluten-free dinner bundle for Mother's Day.”

Also read: Mother's Day Emails: 20 Amazing Examples (eCommerce)

28. Filthy: Bring seasonal stuff back-in-stock

Subject line: Party Jars Are Back!

Preview text: Stock Up for Hosting Season ­ ­

👉 Why does this F&B email marketing example work? 

Caters to the hosting intent of shoppers who might probably be looking for inspiration.

Pro Tip: While back-in-stock emails are a great deal for F&B brands, also show how you’ve followed feedback from shoppers to bring back products – and keep products on shelves. 

Also read: 24 Best Back-In-Stock Email Examples (+Templates)

29. La Maison Du Chocolat: Wish a Happy 4th of July

Subject line: Happy 4th of July 🗽

Preview text: none

👉 Why does this F&B email marketing example work? 

Shows that the brand knows what the shopper loves – while offering a useful value bundle for the shopper to use when attending occasions (or binge). All while displaying a strong affinity towards its employees (note the adjusted store timings).

Pro Tip: Change the pairings by seasonality and your brand’s offerings. For example, if you sell snacks, offer ideas on how shoppers can arrange the snack platter when hosting.

Also read: 23 Inspiring 4th of July Email Campaigns (& 12 Great Subject Lines)

30. Jeni’s Ice Cream: Help be the first to arrive with early access

Subject line: Reminder: you’ve got early access to fall!

Preview text: Try our brand-new flavor lineup

👉 Why does this F&B email marketing example work? 

Creates a ‘only for your eyes’ type of email – which fosters engagement and exclusivity for high value subscribers – and also opens up the route to take feedback and test flavors.

Pro Tip: Consider creating thematic flash sales or limited time free gift offers for new product launches, a few weeks before a season or holidays begin.

Also read: 6 Ways to Make Your Products Look Exclusive (& Real-world Examples)

31. Partners Coffee Roasters: Do a seasonal release

Subject line: This Season's Limited Releases

Preview text: ✨ Our lineup is constantly changing … 

👉 Why does this F&B email marketing example work? 

Helps create a FOMO effect, by establishing how the products get sourced in limited quantities for a particular season. 

Pro Tip: Consider showing an end date, so shoppers know when they've to take action – or run the risk of missing out.

Also read: Best-Performing Holiday Email Templates for eCommerce (+ Brand Examples)

LOYAL CUSTOMERS

32. DoughP: Show how new products are built by and for customers

Subject line: You Spoke – We Listened!

Preview text: This flavor is all for you

👉 Why does this F&B email marketing example work? 

Shows the brand actually listens to its fan base – and displays the best form of user-generated content – comments. If that’s not all, DoughP throws in a brand collab with a cause – which ensures that there are shoppers waiting in line, even before the new product drops.

Pro Tip: Follow up with how the upcoming product may be perfect for the subscriber – and their dietary preferences. Remember, nearly half of all shoppers want personalized offers – and want brands to remember their dietary choices.

Also read: 10 product launch email examples that drove massive sales (+ templates)

33. Ipsa: Ask them to refer you a recipe instead of a referral

Subject line: Share your cheesy tradition, get $7!

Preview text: Everyone's got a family favorite

👉 Why does this F&B email marketing example work? 

Quickest route to build shares – and grow your email list by leveraging co-creation with the promise of a reward. 

Pro Tip: Cherry-pick the best responses to create an entire series of emails that will engage and convert shoppers – all while sending a compulsory ‘thank-you’ reward to all those who participated. Need ideas? Check out this next example. 

Also read: 28 No-BS Ways To Get More Email Subscribers in eCommerce

34. Koko Black: Offer a chance to ‘win’ a refund

Subject line: WIN your order back in chocolate!

Preview text: 🚨 This is not a drill 🚨

👉 Why does this F&B email marketing example work? 

Makes the email feel like a gamble that’s hard to let go of while building shares. Food and beverage brands should always strive for more repeat purchases – and work towards increasing the lifetime value of the subscriber. 

Pro Tip: Show winners in a follow-up email, and consider adding a ‘last-chance to win a refund’ section, only for subscribers who had clicked through on the first email. 

Also read: 14 underutilized strategies for increasing customer lifetime value in eCommerce

35. Rind Snacks: Ask if they want a birthday freebie

Subject line: Celebrate with a Birthday Gift from RIND! 🎂🍓🥳

Preview text: We want to celebrate YOU! 🥳

👉 Why does this F&B email marketing example work? 

Teases the gift a subscriber will receive on adding their birthday – all while reminding them what Rind does as a food brand.

Pro Tip: Send personalized recap emails – showing the impact made by the subscriber – deals they missed out on – and deals they can take up now. 

36. NuGo Nutrition: Offer access to become a brand ambassador

Subject line: Join the NuGo Ambassador Program 🤎

Preview text: Earn $$$, free product, and more perks

👉 Why does this F&B email marketing example work? 

Helps create vested brand ambassadors, instead of paying huge amounts in continuously cultivating influencer relationships.

Pro Tip: Dedicate one of your monthly newsletters for brand ambassadors who have performed notably well – send these emails to everyone on your list – along with a link to the socials of those featured. 

Also read: The Do's and Don'ts of Affiliate Marketing for eCommerce Brands

ABANDONING & IDLE SHOPPERS

37. Mode Chocolate: Send a cheeky browse abandonment email

Subject line: Missed connection?

Preview text: none

👉 Why does this F&B email marketing example work? 

The sync between the imagery and the witty copy – and the fact that there are no upsells or cross-sells. 

Pro Tip: Include some iconography and bold out some key phrases to help users quickly scan.

Also read: How To (Actually) Drive Sales Through Browse Abandonment Emails

38. Nooma: Save the cart

Subject line: We've saved your cart

Preview text: Comeback and save 20% off your entire cart

👉 Why does this eCommerce F&B email marketing example work? 

Covers all kinds of intent – for those unsure about the product, there are samplers – for those concerned about returns, the returns policy is mentioned along with a free-shipping threshold and a personalized discount code. 

Pro Tip: Create different cart abandonment emails for existing purchasers and new subscribers. For example, existing purchasers wouldn’t need a whole bundle of samplers – instead what they might love is one or two SKUs of free-stuff to come with the order.

Also read: 40 Abandoned Cart Email Examples that Actually Win Back Lost Customers

39. Copper Cow Coffee: Re-engage with how close they are to winning a freebie

Subject line: You’re *this* close to a freebie

Preview text: Triple rewards points end tonight! ͏ 

👉 Why does this F&B email marketing example work? 

Handles abandonment at the earliest stage and upsells the Rewards program by simply showing how close a subscriber is to winning a free gift, provided they sign up. Also note how the email caters to a singular goal – getting the shopper to sign-up.

Pro Tip: Use this email template and trigger it when a new subscriber doesn’t make a purchase (or a repeat purchase). Show the rewards as achievable – showcase options to redeem government benefits like SNAP, FSA, or HSA.

Also read: Re-engagement Email Examples That (Actually) Win Back Subscribers

40. Spoon Cereals: Say it like it is

Subject line: No added boring

Preview text: Buy 1. Get 1 1/2 Price at Ocado

👉 Why does this F&B email marketing example work? 

Takes on objections like a champ – and doesn't even try to oversell why Spoon Cereal is great. 

Pro Tip: If you use push notifications on your website (or SMS), consider sending cheeky notifications like this one to non-engaging subscribers:

41. Belgian Boys: Win them back (but scare them a little)

Subject line: We miss you 😭

Preview text: We can’t eat all of this by ourselves.

👉 Why does this F&B email marketing example work? 

Subtly triggers the loss aversion – shows the full range of products a subscriber will miss out on – along with copy that feels personal (which is what the Barnum Effect is all about).

Pro Tip: If your emails aren’t opened or opened, but not clicked on, reduce your sending volume – share only brand updates – and gamified offers once or twice a month. If the behavior persists, take them off your list.

Also read: 11 High-Converting Win Back Email Examples (+ Templates)

People also ask

1. What’s different about F&B emails from grocery brand emails?

F&B emails may not cater to the same purchase frequency as grocery brands – or provide the same level of service as restaurants. 

Yet they must stay on top of the subscriber’s mind. All food and beverage outlets can house food and beverage products – but not all grocery products are part of the food and beverage industry. 

This means F&B brands can’t afford to send as many emails as grocery brands – but still send enough to be actively engaged and recalled.

2. What is the best time for food & beverage brands to send emails?

The best time to send food and beverage emails is when shoppers plan grocery shopping – or before the cravings hit. 

For example, send snack-reminder emails around 11 AM to 12 PM, just before the lunch hour starts – or during the evening to win over cravings.  

Meanwhile, if you’re a beverage brand, you can send daily reminders – over 40% of the US population consumes some form of energy drinks regularly. 

The best days to trigger your F&B emails are on weekdays, especially on Fridays and Wednesdays.

3. How do I run successful email marketing campaigns for my food and beverage eCommerce store?

The key tips for running a successful email campaign for your food and beverage eCommerce store is to remember:

Emails are a service

The goal is to help shoppers come to a conclusion and make the buying process easy.

Copy is what sells

There are probably 100 different brands selling the same product – and the same USP – what this means is that people come for your brand. This, your F&B emails should maintain that tonality, that cheeky humor and remember, email copy is the thought and the words. (keep reading about email copywriting).

Collect the latest information

This means offering an option to update customer information like dietary preferences, allergies, and delivery area. 

Incorporate data as clearly as possible

Include nutritional information like calorie count, allergen information, and ingredients (as well as benefits). Also, factor in user data like dietary preferences as well as location to create realistic delivery timelines. 

Use puns in your subject lines to drive opens

For example, use food puns like “Pasta la vista, baby” or “this deal is ZING.”

Show your packaging and your products 

If you don’t sell packaged foods, keep the focus on the end result (like showing a bowl of steamy noodles along with the noodle package).

Include trackable links on your upsells and cross-sells within your emails

Doing this will help you build recommendations based on products a shopper clicks on.

Avoid sending just promotional emails – or too few emails

Instead, try to slowly warm subscribers up by how much they engage. If a shopper actively engages and shows interest, send more emails – or else, adjust your sending volume.

Remember: Quick commerce is where you need to be if you’re an F&B brand – however, emails are your way out to get shoppers planning purchases and keep coming back for you. 

Keep reading:

33 Ways To Grow F&B eCommerce Sales (+ Real-World Examples)

46 Halloween Marketing Examples in eCommerce (2024)

22 Brilliant Ways to Boost Grocery eCommerce Store Conversion Rate