Healthcare Email Marketing: 26 High-Converting Examples (+ Templates)
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Brand: Vitamart.ca
Subject Line: Welcome to the Vitamart.ca Family!
Preview Text: Better Health Made Simple. Quality supplements to help you
What We Love:
💡 Pro Tip: Welcome emails get 5x more opens and clicks than other types of emails—thus, it’s always a good idea to treat the welcome mail like a landing page.
We Recommend Reading: 18 Welcome Email Best Practices To Drive More Sales
Brand: Arrae
Subject Line:—, Get Ready to Stir Sh*t Up
Preview Text: Something BIG is coming soon
What We Love:
💡 Pro Tip: Always cover the CAN-SPAM and HIPAA but, remember to keep the tonality on brand—note how Arrae does this:
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Brand: GutPersonal
Subject Line: How I healed my gut (& you can too!)
Preview Text: This is your invitation!
What We Love:
💡 Pro Tip: Offer masterclasses to various segments of your audience by their condition—for example, GutPersonal has this segment setup for those who suffer from IBS.
We Recommend Reading: 20 behavioral targeting ideas for 2024 (+ some inspiration)
Brand: Kiss My Keto
Subject Line: What’s your keto story?
Preview Text: Inspire and be inspired…
What We Love:
💡 Pro Tip: After this email, build segments out of product interactions (clicks, browse, add-to-cart, etc.)—follow-up with key milestones and achievements from customers who’ve used the product (specific to the segment).
Brand: Perelel
Subject Line: Personalize your vitamin routine ✨
Preview Text: Plus, enjoy 10% off
What We Love:
💡 Pro Tip: Provide the right trust badges and nudges—note how Perelel Health provides a “Doctor-Backed Content From The Folio” text on their email footer:
Brand: Pure Encapsulations
Subject Line: Your Recommendations
Preview Text: None
What We Love:
💡 Pro Tip: Offer a “buy a 2-month subscription” option for these recommendations with a discount (in exchange for buying a subscription)
Brand: DefenAge® Skincare
Subject: —, Take $50 OFF Your Cart. By Invite Only.
Preview Text: 48 hours only. Email exclusive. Enter your personal code at...
What We Love:
💡 Pro Tip: Follow this email up with a “tiered mystery discount”—instead of a coupon code, offer click to reveal discount.
We Recommend Reading: Limited-Time Offer: 20 Compelling Examples + How To Copy Them
Brand: Riteaid
Subject: Not Sure If It’s a Cold or Allergies? Get the Right Relief You Need!
Preview Text: None
What We Love:
💡 Pro Tip: Create a “seasonal survival guide” series and offer them up on emails throughout the year—offer tips, recipes, and product recommendations.
Brand: Poppy & Pout
Subject Line: Tip #2 is our personal favorite! 💧
Preview Text: Heal your lips in 30 days by joining our Lip Care Challenge!
What We Love:
💡 Pro Tip: Ensure all your post-purchase emails encourage users to share photos of them sticking to a routine, specific to their purchased product—for example, “taking a walk with the [product].”
Brand: Brain MD
Subject Line: 25% OFF FLASH ⚡ SALE
Preview Text: 6 Hours only… SHOP NOW
What We Love:
💡 Pro Tip: Use this technique to clear out inventory of slow-moving and non-performing products.
We Recommend Reading: Flash Sales Guide: 10 Proven Ideas & Amazing Examples
Brand: Smile Direct Club
Subject: Invite friends and get $100.
Preview Text: Share the smiles.
What We Love:
💡 Pro Tip: Quantify what they are missing out on—send them success stories of customers who have earned referrals in the next email.
We Think This Will Help: eCommerce Referral Email: 10 Examples That Really Work
Brand: Naturopathica
Subject Line: 🚨Back in Stock Alert
Preview Text: Our Glamour Magazine award-winning Argan & Peptide
What We Love:
💡 Pro Tip: If you are offering a free shipping threshold, also provide ready-to-shop and ship bundles—this reduces the cognitive load.
Also Read: 24 Best Back-In-Stock Email Examples (+Templates)
Brand: Bio-First
Subject Line: 2023 wrapped 💫
Preview Text: Thank you for your support
What We Love:
💡 Pro Tip: Since this email works towards engagement, use this after your Christmas email promotions, or before kicking off the new year’s promotions.
We Recommend Reading > 25 Ways to Grow Your Email Click-Through Rate Quickly (eCommerce)
Brand: Holistik Wellness
Subject Line: LAST Day to Order for Christmas! 🎁
Preview Text: None
What We Love:
💡 Pro Tip: Offer an “X days left to receive by Christmas” counter to further drive the urgency and scarcity of your email, instead of a single line.
We Suggest Reading: 22 Ways to Use Visual Cues to Drive More Conversions in eCommerce
Brand: Hostage Tape
Subject Line: An insomniac’s brain 🧠
Preview Text: Here’s what it looks like.
What We Love:
💡 Pro Tip: Tune the message on your CTA to solve your problem statement—note the use of the PAS framework on “Explore Hostage Tap Now.”
Brand: Hairtamin
Subject Line: 2024 Resolution: Luscious Hair
Preview Text: Venture into the new year with your best hair forward!
What We Love:
💡 Pro Tip: If you are using terms like “guarantee” or “risk-free”, do ensure you have the proof ready—note how Hairtamin does it by featuring UGC:
Brand: The Ordinary
Subject Line: Slowvember is here.
Preview Text: 23% off all products, all month long.
What We Love:
💡 Pro Tip: Send this well before Black Friday(this email was sent out on 1st November)—also, showcase your customer support options, as The Ordinary does:
We Recommend Reading> 35 Slightly Different Black Friday Email Examples (That Actually Get Attention)
Brand: The Therapy Wrap LLC
Subject Line: Valentine’s Day is only 4 weeks away!
Preview Text: Wear your OOTD with Confidence
What We Love:
💡 Pro Tip: Launch a Valentine’s Day email flow that works towards recommending products by browsing history and customer health goals/conditions.
Brand: PlushCare
Subject Line: We've updated our Privacy Policy
Preview Text: None
What We Love:
💡 Pro Tip: Focus on transparency and ease of understanding to avoid customer confusion—also, be sure to never add any marketing material in your mandatory emails. (your users can’t unsubscribe from these)
Brand: Wisp, inc.
Subject Line: FYI: Wisp is FSA-eligible🔻
Preview Text: Stock up on necessities before your funds expire ⏳
What We Love:
💡 Pro Tip: Offer special deals or bundle options specifically designed for healthcare savings accounts—also, clearly display product eligibility for HSA/FSA purchases.
You might also want to check out: 40 High-Converting Health/Beauty "Product Page" Examples
Brand: Big Bold Health
Subject Line: Enter our January giveaway! 💫
Preview Text: Prizes include an Apple iPad and other gifts.
What We Love:
💡 Pro Tip: Ensure users can see the rewards through visuals—this makes the survey even more favorable.
Brand: Transparent Labs
Subject Line: Free Supplements For a Year!
Preview Text: You've been entered to win, plus get 20% off your first TL
What We Love:
💡 Pro Tip: Introduce points, badges, and leaderboards for completing subscription tasks like taking quizzes or referring friends.
We Suggest Reading: eCommerce Subscriptions: 15 Amazing Examples (+ Ways to Increase Subscription Sales)
Brand: Nature's Sunshine
Subject Line: 📣 Don’t Miss It! $20 OFF + FREE Shipping Ends Tonight!
Preview Text: No resolution is too big for NSP
What We Love:
💡 Pro Tip: Offer product bundles out of slow-moving products and new products to move the AOV and clear inventory all at once.
Brand: Little West
Subject Line: 🥤 Mix, Match, Sip
Preview Text: Your Perfect Juice Box!
What We Love:
💡 Pro Tip: Offer pre-selected kit suggestions for different health goals or concerns.
We Suggest Reading: 20 email personalization templates (examples from great brands)
Brand: Kaged Muscle US
Subject Line: Want to improve athleticism?
Preview Text: Here's how you can always look, feel, and perform your best.
What We Love:
💡 Pro Tip: Since health and wellness often require a habit, try personalizing the recommendations provided, by browsing history/purchase history.
Brand: Timeline Nutrition
Subject Line: The Longevity Game | Week 47
Preview Text: It's time to play this week's game.
What We Love:
💡 Pro Tip: Feature winners to further drive engagement. Also, try providing giveaway previews within the email and preview text.
Want To Improve Email Signups? Read This: 28 No-BS Ways To Get More Email Subscribers in eCommerce
Before you dive into creating your healthcare email campaign, ask yourself these questions:
For this case, we have kept the following assumptions:
Target Audience: Health-conscious young adults (22-35), who indulge and prioritize mental well-being alongside physical health.
Pain Points:
Overall tone: Upbeat, encouraging, with a sprinkle of humor and self-deprecating relatability.
Target Segments: New subscribers, first-time customers
Subject line: Welcome [Name] to the Saga of [desired health outcome]!
Preview text: Meet the rest of us🤩
Body:
Hey There [Name],
Welcome to the [Your Brand Name] familia!
Looking to boost your energy, improve your sleep, or simply feel your best?
Either way, we're here for you fam!
To kick things off, we'd love to learn more about your vibe. Start with:
<Start Me Up With My Health Score>
Tip: Offer a discount code in exchange for completing user details like height, weight, etc.
Target Segments: New subscribers who’ve opened the welcome email and taken the quiz
Subject line: It says: you're a [Their Quiz Score]
Preview Text: your own wellness recipe
Body:
Hey, Hey [Name]!
What does [Their Quiz Score] mean?
Turns out, you're a [Quirky description of their quiz result score]
Ready to whip up some magic? Here’s all you need:
[Product 1] [Product 2] [Product 3]
<Get Your Health Score>
Want to jumpstart your fitness journey? Here’s inspiration: Check out these resources to jumpstart your personalized wellness journey:
P.S: Wellness isn’t a one-day journey, it’s a habit!
Tip: Send out separate emails for non-openers and non-engagement segments.
Target Segments: Users who have products added to their carts, and users who have browsed the product recommendations (but didn’t add to cart)
Subject line: [Name], we saw you struggling: here’s help
Preview Text: Your Own One-Time Only 1:1 session
Body:
Hey there [Name]!
Crushing your health goals takes 3 things: Guidance, Determination, and Habit.
Lucky for us, we know you got determination and habit covered—so, we thought we’d bring you some guidance.
For the first time, we’re bringing you a one-time-only 1:1 session with our own, [Coach Name] LIVE!
[Coach Name] is an expert of [insert skills related to the segment’s needs] and has trained over [amount of people trained] over [years]!
In this session, you'll:
And here's the best part: it's completely FREE!
<Grab Your Exclusive Seat>
P.S. Spots fill up fast, so don't wait! Grab your free session and become the healthiest, happiest rebel you can be.
Tip: Send a follow-up email from the coach’s pov.
Target Segments: Customers who abandon carts
Subject line: Hold up! We noticed something missing in your cart...
Body:
Hey [Name],
Got questions about:
[Product Name With Product Images, Price & a Short Description]
<Get It With Free Shipping>
Here’s how [Customer Name] uses the [Product Name]:
[insert visual usage of product or product features with customer photos]
Still have questions? [Expert Associate] is 🟢 Live
Tip: Use conversion drivers like free shipping or countdown timers on your checkout page to increase the conversion rate.
Target Segments: Loyal customers with an established purchase history
Subject line: Just for you: [Name], products we think you'll love!
Body:
Hi [Name],
Loving [Last Purchased Product]?
We think you will love these:
[Product 1]: Perfect for [highlighting a relevant benefit or need].
[Product 2]: A great complement to your current routine for [achieving a specific goal].
[Product 3]: Something totally new to explore, based on your interest in [specific category or topic].
<Enhance Your Routine>
Tip: Run a loyalty program that offers users a chance to win cashbacks/rewards/discounts.
We Recommend Reading: 20 Brilliant "Post-Purchase Email" Examples (+ How to copy them)
Target Segments: Non-openers, and past purchasers
Subject Line: [Name], your goals wait for none – our discounts will
Preview Text: (but not for long)
Hey [Name],
Putting a price tag on your health is tough.
However, here’s help—get 20% off on a cart value of $X within the next 24 hours.
The catch: there’s none.
<Grab All You Can>
P.S.: Tick tock, tick tock.
Tip: Use a countdown timer and a follow-up mail to remind users to take the offer up (in case they haven’t).
Target Segments: Past purchasers who haven’t opened your emails for the last few years,
Subject Line: we’ll be removing you – here’s why
Preview Text: we noticed
Body:
Hi [Name],
We’ve noticed that you haven’t opened any of our emails for the last [insert duration].
While we respect your decision (just like you respect our questionable kale smoothie recipes), we'd also be lying if we said we weren't sad to see you go.
Before you say goodbye, let's see if we can reignite your inner rebel flame:
Miss the deliciousness? Build a wishlist and get X% off with free shipping.
<Build Your Wishlist>
<I Want Out>
Tip: Always use a clear unsubscribe option with this template, along with an equally powerful unsubscribe page.
We Suggest Reading: 20 Brilliant Unsubscribe Page Examples (+ Ways to reduce Unsubscribe Rates)
Target Segments: Those who’ve clicked unsubscribe.
Subject Line: you are unsubscribed from [Your Brand Name] fam
Preview Text: from health in your inbox
Body:
You are now unsubscribed from [Your Brand Name] fam.
Wishing you all the best on your journey, no matter where it takes you.
(But seriously, if it involves kale smoothies, please send pics—we're still working on perfecting those things.)
With All Our Love,
The [Brand Name] Fam
Know this: we’re a click and high-five away!
Tip: Remind them that your users will still be signed up for mandatory emails like “policy changes” or “deletion requests”.
Most healthcare store owners don’t see email as a serious revenue stream.
Ask them about the importance of email marketing, and you'll hear: “we don’t really have a major strategy,” “we mostly use generic templates,” or “we just send emails to people on our list.”
BUT AT THE SAME TIME:
There are healthcare stores out there that drive 30%+ of their revenue from email marketing.
Engage can help you do the same - Book a free demo.
We’ll show you: