How To Get More Orders On Your eCommerce Store - 46 Proven Ideas

Getting more repeat customers is a good way to increase orders for an eCommerce store, that’s been converting for some time. But, it’s not that foolproof. This is exactly why the best way to get more orders on any eCommerce store (irrespective of the size), starts with:

- Getting even more traffic

- Make your store convert more orders

- Reduce drop-offs

- Bring more repeat sales

(and repeat)

This is why we’re covering these 46 really easy-to-implement ideas to get more orders – here’s a quick look at what’s ahead:

46 Actionable Tips to Drive More Orders for Your eCommerce Store

✅ ATTRACT MORE PEOPLE

1. Take keywords seriously

2. Don’t just write blogs for SEO

3. Optimize page load speed

4. Make the website feel legit

5. Become a creator 

6. Create native content – that mimics user-generated content

7. Get a community rolling

8. Respond to everything on social media 

9. Do product drops

10. Hold fun events 

11. Open up social shops

12. Retarget only new audiences generated through influencers

✅ CONVERT MORE ORDERS

13. Get your first fold right

14. Make categories extremely intuitive 

15. Break down pricing to a per-day model

16. Better product descriptions 

17. Feature discounts only for high-intent segments

18. Run flash sales but not too many

19. Offer exclusive discounts for first-time shoppers 

20. Add pictures of your customers as social proof

21. Launch seasonal campaigns for holidays or events

22. Help shoppers share faster

23. Get your store ready for mobile

24. Launch time-sensitive “free gift” offers

25. Show “low stock” or “selling fast” alerts

26. Segment your exit intent popups

27. Create urgency for existing high-intent customers

28. Offer limited-time discounted shipping 

29. Come up with more subscription variations

30. Add personalized product recommendation banners

31. Use comparison charts to drive cross-sells

✅ REDUCE DROP-OFFS

32. Reduce friction with a simple, guest checkout option

33. Highlight customer reviews and ratings

34. Send cart abandonment recovery emails

35. Respond to browse abandonment – with personalized support 

36. Add a BNPL option

37. Implement live chat for real-time support

38. Gamify your remarketing emails for higher engagement

✅ GET MORE REPEAT SALES 

39. Enable one-click re-ordering options

40. Offer post-purchase upsells with special pricing

41. Run retargeting ads for high-intent shoppers

42. Promote loyalty rewards for repeat orders

43. Promote refills, smartly

44. Reward frequent purchases with coupons

45. Use referral programs to tap into customer networks

46. Use SMS campaigns

✅ ATTRACT MORE PEOPLE

More traffic actually doesn't hurt – but the goal here is to make your store extremely discoverable to high-intent traffic. 

1. Take keywords seriously

Keywords aren’t just about SEO—they’re about speaking your customer’s language. If you’re using the wrong keywords, you’ll either attract no one or, worse, the wrong crowd. Here's how you can align your keyword strategy to attract high-intent traffic:

• Don’t just build category pages—make them keyword magnets (search engines lovveee category pages)
• Separate your keywords by intent – like, "men's shorts" works great for category pages, while, "silk men's shorts size 48" is great for PDPs
• Segment category pages by user types. For example: "Office Wear for Men", "Weekend Wear for Men", etc
• Add a CTA to your meta titles—in this format: "Product Name + Keyword + Benefit | Call to Action | Store Name"

Also read: Finding The Right Target Audience In eCommerce: 16 Proven Strategies

2. Don’t just write blogs for SEO

SEO is great, but if your content isn’t useful, no one’s sticking around. SEO will get you traffic and ready buyers. But you must have the right type of content driving people into a funnel. Here’s how to keep them hooked:

• Focus on time on page — the longer they stay, the more invested they are
• Answer the real questions your customers ask — not just what ranks
• Write like you’re talking to someone — not stuffing in keywords
• Share stories, insights, or tips that actually help — Value-driven content builds trust
• Add personality — entertaining blogs (like “Got Hot Farts?” from Dude Wipes) get your brand remembered (more like rememe-bered)
• Link fun content to relevant PDPs — because why not? If it’s engaging, it’s selling – here's Dude Wipes cracking it:

Also read: Convert Organic Traffic Into Customers: 16 Ideas for eCommerce Stores

3. Optimize page load speed

A slow website is like a bad date—no one’s sticking around for long. When it comes to e-commerce, fast load times are crucial to keeping customers engaged and getting those conversions. Here’s how to speed things up:

• Compress large images. Or host images and videos in Web M and Web P formats, respectively
• Use a Content Delivery Network (CDN). Distribute your site’s content across multiple servers worldwide so users can load your site from the nearest location
• Minimize HTTP requests. Reduce the number of elements (images, scripts, stylesheets) that need to load by combining files where possible
• Enable browser caching. This allows repeat visitors to load your pages faster by storing some data in their browsers for later use
• Use lazy loading. Load images and videos only when they come into view as the user scrolls, saving bandwidth and reducing initial load times
• Optimize JavaScript and CSS. Minify code to eliminate unnecessary spaces, comments, and characters, making it more efficient and faster to load

4. Make the website feel legit

People won’t buy from you if they’re second-guessing your credibility. Here's what you can do to build trust fast and grow your order volume:

• Show customer reviews prominently (bonus: feature the critical ones too—they add authenticity)
• Add an “About Us” page that’s more than fluff—tell your story and mission
• Showcase media mentions, awards, or partnerships—social proof wins hearts
• Reduce broken elements – like missing favicons, or ‘built with Shopify’ badges 
• Answer FAQ on actual issues like delivery, packing, and order issues

Pro Tip: Ensure you mention clear time-frames – like on the contact page, show the timeframe for response (plus your location) – and, on the product page, show shipping timeframes and time to get a refund.

5. Become a creator 

People follow creators—not just brands. If you’re not making content, you’re missing a goldmine. Here's what you can do to get started:

• Teach what you know: Show product hacks, styling tips, or creative uses
• Share your journey—why you started, what you believe in, and what’s next
• Host live Q&As, product demos, or behind-the-scenes streams
• Always use a “view products” nudge with YouTube videos

Pro Tip: Inspire people – like how to trim a better beard, take better pictures of kids, stuff that your product helps achieve or is in effect a part of a user’s daily life – here’s how Beardbrand does it on their YouTube channel:

6. Create native content – that mimics user-generated content

People trust people—not ads. Make your content feel like something they’d see from a friend. Here's what you can do to achieve this:

• Feature customer photos, unboxings, and real-life use cases
• Ask your customers to share their experiences with a branded hashtag
• Repost customer content, but add your spin—highlight tips or funny insights
• Avoid overly polished language—raw and real wins

7. Get a community rolling

Want loyal customers to keep a tab on em’? Build them a community – where they can connect with like-minded people. Here's what you can do to build a community and get more orders:

• Start a Facebook group, Discord channel, or a Reddit thread around your niche
• Give the most engaged members free entry into your paid loyalty program
• Jump into conversations, ask questions, and encourage sharing

Pro Tips: 

• Maintain separate community handles for separate kinds of content – like Glossier does:

• Also, don't forget to leverage Reddit communities as well – while a bit on the harsh side, they get real

Also read: 31 Creative (Yet Economical) Ways To Drive Traffic To Your eCommerce Store

8. Respond to everything on social media 

Silence makes you invisible. Shoppers notice when brands respond fast—and when they don’t. Here's what you can do to stay on top of social responses and convert more carts into orders:

• Set up alerts for mentions of your brand – use mention monitoring tools 
• Respond to comments—even the negative ones—with empathy and solutions
• Answer DMs quickly; your speed builds trust
• Celebrate positive mentions with shoutouts, reposts, or small perks

9. Do product drops

Want hype? Limited-edition drops create urgency and excitement. Here's what you can do to run effective product drops:

• Create a dedicated signup landing page for early access and use ads to drive targeted traffic
• Emphasize exclusivity—"Only 100 spots available"
• Focus on the pain point + solution to build trust for new products 
• Once you’ve gathered enough signups, shift that audience to a social community where you can nurture them with exclusive discounts, early access, or free samples
• Collaborate with influencers to amplify your product drop’s reach

10. Hold fun events 

Events turn your store into a brand experience. People remember experiences—not just products. They can also boost repeat sales. Here's what you can do to create memorable events – and, grow repeat orders:

• Host virtual product launches or Q&A sessions
• Partner with influencers for co-hosted events
• Offer exclusive discounts or freebies to attendees to boost repeat orders
• Create tutorials or educational content to cross-sell related products – or you know – a cook-off (basically anything fun with your product)

11. Open up social shops

Here's the thing: people are way more likely to purchase something from Instagram than they are from search results. Why: social proof, baby! 

So, a social shop (or at least a quick link in the bio) gets shoppers to checkout. Here are a few things that you should keep in mind to get yourself set up to increase online orders from social shops:

• Showcase your bestsellers and popular categories first
• Use tags that link directly to product pages for a seamless buying experience
• Run platform-exclusive discounts or limited drops to attract followers
• Tag products from your merchant center on YouTube videos as well
• Ensure the listings feature the correct keywords (this way the discoverability is better)

Pro Tip: If you cannot get a shop open just yet, simply collaborate with an influencer who has their own social shop – use the affiliate model. 

12. Retarget only new audiences generated through influencers

Influencers can keep the buzz alive—even when you’re not in the room. If they posted a video from your event, don’t just let it sit there. Use it to retarget fresh eyes (and skip your existing customers—no point spending twice). Here are some ideas you can use to get high-intent traffic through influencers and get more orders for your eCommerce store:

• Set up separate pixels for influencer campaigns to isolate this audience from your main retargeting pool
• Target engaged viewers but remove existing customers — run a video views campaign aimed at those who watched 50-75% of the influencer’s video (this skips the passive scrollers) – upload your customer list to prevent ad spend on those who've already converted
• Repurpose influencer content for retargeting ads — Cut key moments from their video into punchy ads with CTAs like: "Missed [Influencer’s Name]’s demo? Here’s the deal you missed—still available for 24 hours"
• Time it strategically — Launch retargeting ads within 24-48 hours post-event to stay fresh in viewers' minds

Pro Tip: Build a lookalike audience from engaged viewers to expand reach—without sacrificing relevance – here’s how LikeBunny does it:

Also read: Convert More Paid Traffic—9 Strategies That Always Work (eCommerce)

✅ CONVERT MORE ORDERS

Chances are, you already have traffic coming in – so, the natural first step is to ensure shoppers get the best possible impression.

13. Get your first fold right

Your first fold sets the tone—and it should hook shoppers fast. Here’s how to improve it:

• Instead of generic lines like “Shop Now”, try: “Join 10,000+ Hair Revival Fans” (adds credibility) or “Your 8-Week Hair Transformation Starts Here” (outcome-driven)
• Use a faded-before/after comparison image that auto-reveals on scroll to loop in social proof
• Break the text into short, impactful lines to ensure mobile users stay engaged
• Choose a single, impactful image that highlights your product or its result. Avoid busy backgrounds, excessive overlays, or pixellated low-res images
• Create CTAs that add value and build curiosity – like "Shop the favorite of 10,000 customers" – or – as Aavrani does it:

Pro Tip: When building product images, feature images that represent who your target audience is  – for example, if your audience consists of older women – show older women – but rotate to show different models using your products (gender, ethnicity, and age-wise).

14. Make categories extremely intuitive 

Confuse them, and they’re gone. Shoppers don’t have time to decode your site. Here's what you can do to streamline your categories:

• Use terms your customers actually search for. Skip the fancy wording – use terms like“For Thicker, Fuller Hair”
• Showcase your bestsellers, new arrivals, or high-profit items directly in your navigation or hero banner
• Keep categories obvious—don't lump unrelated products together
• Add filters that help shoppers decide faster – like size, color, and material, or highlight popular filters like "Under $50," "Best for Oily Skin," or "Vegan Options"
• Run a “5-second test” on your navigation—if people can’t find what they need fast, rethink your structure

Also read: How to Boost Sales with Smart eCommerce Merchandising

15. Break down pricing to a per-day model

Pricing is what makes and breaks any store. Typically products over a $50 price range get lower conversions – which is where this tactic shines. Per-day pricing makes purchases feel less intimidating. Here’s how you can apply this tactic to get more orders for your business:

• Frame the cost in relatable terms like "Less than your morning coffee" or "For the price of a Netflix subscription"
• Bundle multiple products into a ‘Daily Essentials’ pack — e.g., "Complete Hair Growth Kit – Just $2/day"
• Highlight the per-use value (and how long it’s gonna last) — e.g., "Only $1.20 per wash – enough for 50 hair treatments"
• Add a ‘Save Per Day’ message — e.g., "Save 30¢/day with our 3-month plan!"

16. Better product descriptions 

Don’t just tell—show. Here's how you can make product descriptions click:

• Cut the fluff, focus on outcomes — instead of "Durable steel bristles," say "Tackle BBQ grime in seconds."
• Add how-to content. Show practical steps like "3 ways to style this jacket" or "Quick setup guide for faster results"
• Break it down with icons & bullets — e.g.: "• Heat-resistant steel • No dangerous bristles • Soft in warm water, firm in cold"
• ‍Add a ‘Best For’ section — Highlight ideal use cases like "Best for BBQ grates, cast iron, and grill tools"

Pro Tip: Match descriptions to the visuals. If you mention "Soft in warm water, firm in cold," show it in action with a GIF or an image carousel – check out how Scrub Daddy does this:

17. Feature discounts only for high-intent segments

This way you protect yourself from deal hunters – and actually discount to people who’ll buy. Here's how you do it:

• Use behavioral data to target cart abandoners or frequent browsers
• Personalize offers based on product categories they’ve viewed
• Create community discounts – note how Catbird features discounts for students as well as front-line professionals – this way they bring value to people who’ll appreciate & pay it forward (through a referral)

18. Run flash sales but not too many

Flash sales can be your secret weapon, but overusing them is like shouting “SALE!” every day—eventually, no one listens.

To maximize their impact without eroding your brand’s value, here’s what to do:

• Keep flash sales to 3–4 times a year to maintain exclusivity. Less is more when it comes to creating buzz
• Align these rare events with seasonal trends (Black Friday), product launches, or slow sales periods to capitalize on shopper behavior
• Keep flash sales short (24–48 hours max) to drive urgency without overwhelming your inventory or operations
• Build anticipation with countdown teasers in emails and social media posts. Make it clear when the sale ends to boost action
• ‍Post-sale, dig into data like traffic, conversion rates, and top-performing products to perfect future sales

19. Offer exclusive discounts for first-time shoppers

First impressions matter, especially when they come with a discount. An exclusive offer for new shoppers not only nudges them toward that first purchase but also builds loyalty from the get-go. Here’s how to implement it effectively:

• Highlight the discount on your homepage, via popups, or in banners. Phrases like “Welcome! Enjoy 15% off your first order” work wonders
• Provide an auto-applied discount at checkout or a clearly visible promo code. The fewer hoops to jump through, the better
• Require new users to subscribe in exchange for the discount. This way, you gain a lead while they get a deal. Win-win
• Create urgency by limiting the offer to 3-5 days
• Follow-up with tailored emails that thank them for their first order and highlight products they might love
• Identify which channels or campaigns bring in the most first-time buyers, so you can double down on what works
• Sweeten the deal by bundling the discount with free shipping—removing common barriers to conversion

20. Add pictures of your customers as social proof

Seeing real customers enjoying your products builds trust faster than any slogan ever could. Incorporating customer photos can make your brand relatable, authentic, and aspirational. Here’s how to do it effectively:

• Showcase high-quality customer photos on product pages and testimonials
• Create a dedicated gallery or carousel for customer-submitted images
• Feature UGC on your homepage, emails, and social media campaigns
• Use photos that reflect diverse demographics to connect with a wider audience
• Ask for customer permission and offer incentives, like discounts, for photo submissions‍
• Pair images with short captions or reviews for added context

Pro Tip: Add review snippets or feature images from reviews in your size guide (so shoppers feel more convinced to complete orders).

21. Launch seasonal campaigns for holidays or events

Every holiday or special occasion presents an opportunity to connect with your audience in a fun, festive way—and boost sales in the process. To make the most of it, you need a strategy that resonates with customers and captures the spirit of the season. Here’s how to launch campaigns that stand out:

• Research the holidays or events most relevant to your audience
• Build a campaign theme that resonates with the season or event
• Offer product bundles that make sense for the occasion
• Create limited-edition items or exclusive packaging to increase urgency
• Start your campaign 2-3 weeks before the event to build anticipation
• Promote your campaign across email, social media, and your website
• Tell a compelling story around the season to engage your customers
• Offer early-bird specials or early access to exclusive products

22. Help shoppers share faster

A shocking number of stores miss out on this – all it takes is a simple share icon below/above your product carousel. In case, you do feature one – here's how you can make sharing better:

• Add rich product cards with quick-share buttons for social media
• Feature icons of social channels like Messenger, WhatsApp, and Snapchat for seamless sharing
• Prompt shoppers to share their purchases – say something like "Brag about it!"

Pro Tip: Make sure shoppers can share product listings, right from the site search results itself, or even the site search results page.

23. Get your store ready for mobile

On mobile, every second counts—and smart design choices make all the difference. Here’s how you can optimize your mobile UX to convert more orders:

• On product pages, use auto-scroll carousels that advance if the user pauses for 3+ seconds.
• For CTAs like “Add to Cart,” use a bottom sticky bar—and keep only one sticky element per fold to avoid clutter
• Encourage scrolling by adding cut-off sections—teasing the next content block with a partial headline or image
• Use scroll-triggered animations that reveal product benefits in layers, preventing overwhelming info dumps
• Keep text concise—break ideas into snappy, scannable lines for effortless reading

Also read: eCommerce Mobile UX: 27 Ways to Get More Conversions

24. Launch time-sensitive “free gift” offers

Everyone loves a freebie, but to make your time-sensitive gift offers truly effective, timing and execution are key.

Here’s how to make your free gift offers work harder for you:

• Create urgency by offering the free gift for a short window—24 to 48 hours max—so customers feel compelled to act quickly
• Tie the free gift to a minimum purchase or a specific product category to increase average order value and direct customer behavior
• Announce the offer via email, social media, and even on-site banners to maximize visibility

After the offer ends, evaluate how it impacted key metrics. Here’s how to do it step-by-step:

1. Measure conversion rates: Compare the number of purchases during the offer period to your usual sales. Did the free gift push more people to complete their orders?

2. Analyze average order value (AOV): If your free gift required a minimum spend, check if customers spent more to qualify. For example, if your usual AOV is $50 and your free gift threshold was $75, how many orders crossed $75?

3. Segment by audience: Break down the data by customer type—new vs. returning customers. Did the offer attract new buyers, or was it mostly repeat customers taking advantage?

4. Channel effectiveness: Track where customers came from—email, social media, or on-site banners. Which channel drove the most traffic or conversions for this campaign?

5. Gift redemption costs vs. revenue: Calculate the total cost of the free gifts and compare it to the additional revenue generated. For instance, if the gifts cost $2,000 but the campaign brought in $10,000 in extra revenue, that’s a win!

6. Retention impact: After the campaign, monitor if customers who claimed the free gift return to shop again. A spike in repeat orders means your gift left a lasting impression.

Also read: How To Increase eCommerce Sales: 27 Immediately Actionable Ideas

25. Show “low stock” or “selling fast” alerts

Creating urgency is one of the easiest ways to nudge shoppers toward completing a purchase, and “low stock” or “selling fast” alerts do just that. Here’s how to implement them effectively:

• Place these alerts right next to the product price or “Add to Cart” button. Ensure they’re easily noticeable but not overwhelming
• Use phrases like “Only 3 left in stock” or “Selling fast – 10 bought in the last hour” to make the urgency tangible and believable. Avoid vague language like “Limited availability”
• Make sure the alerts are tied to real-time inventory data to build trust. False urgency can harm credibility and frustrate customers
• Don’t slap a “low stock” label on everything. Reserve these alerts for genuinely popular or nearly sold-out items to maintain authenticity

26. Segment your exit intent popups

Segmenting your exit-intent popups can make a big difference in converting visitors who are about to leave your eCommerce site.

Avoid generic messages; instead, personalize popups based on user behavior, such as:

• Items browsed
• Cart value
• First-time visitor or returning customer status

Examples of tailored popups:

• First-time shoppers: Offer a discount for signing up for the email list
• Returning customers: Highlight personalized recommendations or free shipping offers

Personalization makes the popup more relevant, increasing the likelihood of user engagement.

Specific scenarios and strategies:

• Abandoned cart visitors: Use messages like “Wait! You forgot something!” paired with a time-sensitive discount
• Browsing specific categories: Showcase a limited-time deal on related products

Aligning the message with user intent builds trust and drives conversions.

27. Create urgency for existing high-intent customers

Your best buyers are the ones already eyeing your products. Don’t let them linger too long. Here’s how to push them over the line:

• Showcase exclusive access. For example, "Early bird prices for VIP members"
• Offer special discounts. For example, "Members-only deal: 20% off for the next 24 hours"
• Use limited-time messaging – like, "Only 5 left in stock"

Here’s how Italic does it, by providing early access to only their loyalty program members, that too in limited quantity:

28. Offer limited-time discounted shipping 

Free shipping is one of the best motivators to get shoppers to complete orders – but, shipping never comes free. 

Here are some ideas on how you can get more orders without losing money on shipping:

• Offer cart abandoners and first-time visitors 50% off shipping – but only for a limited time (like 15 minutes or so)
• Set a realistic free shipping threshold. For example, "Free shipping on orders over $60" — this encourages shoppers to add more to their cart
• Offer free shipping options for slower delivery speeds – this way, you can get more order completions without biting into the margin

Here's a great example of Farfetch offering limited-time free shipping for wishlist items:

29. Come up with more subscription variations

Subscriptions are a great way to ensure you achieve the AOV and offer lower costs (than your standard pricing). Although, this tactic doesn't apply to every product type – here's how you can make your subscriptions better:

• Offer monthly, quarterly, and annual plans with clear savings for longer terms
• Create themed subscription boxes (e.g., "Monthly Coffee Adventure" or "Skincare Essentials")
• Introduce build-your-own-subscription options so shoppers can mix and match
• Make the shipping interval longer in duration – this way shoppers opt-in faster due to the low cost (and also people who find the benefit will easily increase the duration)

Pro Tip: The trick with subscriptions is balance — too few options feel limiting, too many feel overwhelming. Aim for 3 to 5 variations to keep things simple yet flexible.

30. Add personalized product recommendation banners

Imagine walking into a store, and the salesperson already knows exactly what you’re looking for. That’s the vibe personalized recommendation banners give your shoppers—tailored, relevant, and helpful. Here’s how to use them effectively:

• Add banners on high-traffic pages like the homepage, product pages, and checkout. On product pages, use “You may also like” or “Customers also bought” sections for relevance
• Use browsing history, past purchases, or cart contents to suggest products that align with the shopper’s interests. For instance, show accessories for items they’ve already added to their cart
• Use grids or carousels with high-quality images and short descriptions. Avoid overcrowding the space with too many options—stick to 3-5 targeted suggestions
• Feature recommended products with discounts, trending labels, or social proof like “Popular this week” to boost appeal
• Update recommendations as the shopper’s behavior changes. For instance, if they view a different category, adjust the suggestions to match their new interest
• Use banners with headlines like “Just for you” or “Based on your favorites” to create a tailored shopping experience

31. Use comparison charts to drive cross-sells

Most advice around comparison charts hovers around comparing your products to that of others. We say, why make shoppers leave? Instead, compare your own product ranges – and see the cross-sells flow in. Here’s how you can do it: 

• Show what’s unique about each product—size, durability, features, or ideal use cases
• Compare products by use-case. For example, in a haircare range, you can compare shampoos by hair type (curly, dry, oily)
• Use "Better Together" messaging to show how two products work hand-in-hand – and also, great product bundling
• Feature ratings and some UGC, to take the comparison a step further

Pro Tip: Limit columns for mobile users to avoid overwhelming shoppers on smaller screens (max 2-3 columns on mobile) – focus on key details like price, benefits, and best-use scenarios.

Also read: 11 Secrets behind Amazon’s high-converting product comparison charts

✅ REDUCE DROP-OFFS

32. Reduce friction with a simple, guest checkout option

Forcing users to create accounts is a surefire way to lose impatient shoppers. A guest checkout option removes barriers, keeps carts moving, and boosts conversions. Here’s how to make it seamless:

• Collect only the essentials—shipping, billing, and payment details. Skip fields like phone numbers unless absolutely necessary. The fewer steps, the better
• Don’t pressure users upfront. Instead, offer a friendly prompt after checkout to save their details for next time, highlighting benefits like faster reorders or tracking
• Feature the guest checkout option side-by-side with account login on the first step of your checkout page
• Design your checkout for quick thumb action. Use autofill, large buttons, and progress indicators to guide users smoothly through the process
• Remove pop-ups, banners, or additional offers during checkout
• Reassure users with clear messaging like “Secure Checkout” or recognizable payment icons (e.g., Visa, PayPal) to ease any concerns

33. Highlight customer reviews and ratings

Shoppers trust other shoppers more than they trust your sales copy. Displaying reviews and ratings builds credibility and helps hesitant buyers make faster decisions. Here’s how to do it right:

• Display ratings near the product title or price and feature the top reviews below the product description
• Include average star ratings right on product listing pages and in search results to grab attention early in the shopping journey
• Use snippets like “Most helpful review” or “Customer favorite” to spotlight reviews that resonate with common customer concerns
• Allow users to upload photos or videos with their reviews. Seeing the product in action builds more trust than words alone
• Let shoppers sort reviews by most recent, highest rated, or most helpful. This ensures they find information relevant to their needs
• Include snippets like “94% of customers recommend this product” or “Top comments: great quality, fast delivery” to quickly convey positive trends

34. Send cart abandonment recovery emails

When shoppers abandon their carts, it’s not game over—it’s halftime. Recovery emails can bring them back into the game and convert indecision into purchases. Here’s how to do it effectively:

• Send the first email within an hour of cart abandonment to stay fresh in the shopper’s mind. Follow up with a second email 24 hours later if they still haven’t completed their purchase
• Use their name and highlight the exact items left in their cart, complete with images and prices. A familiar reminder works better than generic prompts
• Include a time-limited discount or free shipping to nudge hesitant shoppers over the line. For example, “Complete your purchase in the next 24 hours for 10% off!”
• Add social proof–a review from a real customer

35. Respond to browse abandonment – with personalized support 

Going the extra mile helps – especially when it comes to abandonment. Here's how you can get abandoners by sending them a support email:

• Send an email that says, “Still thinking about [Product Name]?” with helpful information like sizing tips, compatibility details, or styling ideas
• Offer a direct chat link for real-time support. Sometimes shoppers just need one quick answer to commit
• Include a time-sensitive incentive to re-engage their interest – or offer an assurance like Beardbrand does:

36. Add a BNPL option

Instant gratification reigns supreme – ‘Buy Now Pay Later’ isn’t just a payment option, it is a bare necessity. BNPL lets your customers indulge today without worrying about their bank balance, making it easier for them to hit “complete purchase.”

To make BNPL irresistible and friction-free, follow these tips:

• Place BNPL badges on product pages–next to prices, and in the cart summary
• Add a subtle breakdown of payments under the price in the buy section (e.g., “Only $25/month for 4 months!”)
• Use services like Afterpay or Klarna that are widely recognized and trusted to reduce hesitation
• Include trust signals like “0% interest” or “No hidden fees,” paired with recognizable provider logos (e.g., Klarna, Afterpay)

Brands like Sephora, for example, not only offer BNPL but actively integrate it into their messaging to promote guilt-free splurges.

Also read: 30 Ways to Build Trust FAST (On Your eCommerce Store)

37. Implement live chat for real-time support

Live chat boosts customer confidence by offering instant assistance at critical moments in the shopping journey. Here’s how to make it impactful:

• Personalize interactions by greeting customers by name and referencing their cart
• Place the live chat widget prominently on all pages
• Train agents to handle common inquiries quickly and professionally
• Use chatbots for FAQs and simple tasks, leaving complex queries for humans
• Make it mobile-friendly to support shoppers across devices
• Analyze chat transcripts to identify recurring pain points and improve the experience

38. Gamify your remarketing emails for higher engagement

Your cart recovery strategy should tap into human psychology. Here’s how to make your emails unforgettable:

• Create ‘ghosted’ products. If a shopper removed an item from their cart, show it as a faded image in your email with a caption like: “Changed your mind? It’s still here.” 
• Ask them to solve an ‘incomplete puzzle’ – show the cart as “70% Complete!” and highlight what’s missing—like accessories, refills, or complementary products
• Feature challenges in your emails – for example, “The first 10 people to complete checkout get a mystery gift” 
• Use humor to break the tension – here’s an awesome example – while the email puts a playful nudge forward, the goal is to get shares:

Pro Tip: If your abandonment emails don’t get action, drop a “Not Your Style?” callout in the last email in your abandonment sequence. Feature 1-2 preview questions from a product recommendation quiz for the category of products, the shopper abandoned.

✅ GET MORE REPEAT SALES 

Product purchased = ship sailed? No. That's where the real journey begins to getting more orders and revenue. 

39. Enable one-click re-ordering options

Amazon revolutionized online shopping with its one-click reorder feature, turning convenience into a customer retention superpower. Shoppers don’t want to waste time—they want their go-to products faster than they can finish a coffee break. Here’s how you can bring that magic to your store:

• Add a "Reorder" button to customer accounts or order history pages
• Showcase recently purchased or frequently ordered items for quick selection
• Pre-fill shipping and payment details to minimize effort
• Offer reordering incentives like small discounts or loyalty points

Also read: 26 Brilliant Ways To Boost eCommerce Repeat Sales

40. Offer post-purchase upsells with special pricing

Post-purchase upsells are an effective way to increase average order value without interrupting the shopping experience. Here's how to do it right:

• Present upsells immediately after the purchase to catch customers in a buying mindset
• Offer complementary products that enhance the original purchase
• Use special pricing, such as discounts or bundle deals, to make the upsell irresistible
• Keep the offer time-sensitive to create urgency
• Highlight the savings they’ll get by taking the upsell offer

Also read: Deliver An Amazing Post Purchase Experience: 17 Ideas (& Examples)

41. Run retargeting ads for high-intent shoppers

You’ve got their attention, but they didn’t pull the trigger. Retargeting ads help you stay top of mind and bring those high-intent shoppers back for another shot. Here’s how to use them effectively:

• Focus on cart abandoners—people who added items to their cart but didn’t complete the purchase
• Use dynamic ads to show the exact products they viewed or added to their cart
• Offer an incentive like a discount or free shipping to entice them to return
• Test different ad copy and images to see what resonates with your audience
• Set a frequency cap to avoid overwhelming shoppers with too many ads
• Time the ads wisely—show them soon after abandonment to stay fresh in their minds

42. Promote loyalty rewards for repeat orders

Loyal customers are your bread and butter, but earning their repeat business takes more than just a “Thanks for shopping!” To build real loyalty and boost repeat orders, here’s a solid strategy:

• Promote loyalty programs during key times—after a purchase, during slow periods, or as part of special campaigns. Don’t flood every communication with loyalty talk
• Make it simple for customers to see their rewards progress (e.g., “Earn 100 points for your next discount!”) and ensure the benefits feel achievable
• Offer points or perks for repeat purchases, referrals, or leaving product reviews to drive multiple engagement touchpoints
• Use terms like “Member-only rewards” or “VIP perks” to make customers feel they’re part of something special

Brands like Sephora nail this with their tiered loyalty system—offering everything from discounts to exclusive products, keeping customers eager to shop again.

43. Promote refills, smartly

A shocking number of brands leave this part of the funnel uncovered. Here's how to use them well:

• Show a refill nudge for an already-bought product in the mini cart
• Or, offer a “One Last Step" reminder at checkout – if a customer has previously bought a refillable product but hasn’t added a refill this time, display a quick reminder at checkout like, “Don’t forget your refill”
• Bundle a refill with your initial refill – tie it to the efficacy of the product – say something along the lines of “use the product for x days to see results”
• Remind about refills in your post-purchase flow – simply ask, “Want us to remind you for a refill in X days”
• You can also feature a refill subscription option during checkout – show the delay in payment to give shoppers an idea of the shelf life – feature a callout like ‘you’ll be charged for the refill 12/06’
• Feature a ‘Get Refills’ option in your main navigation like Blueland does:

Pro Tip: Even if your product doesn't have a refill, bundle your loyalty program with the product price (for better discounts, freebies, and more).

44. Reward frequent purchases with coupons

Coupons are a great way to encourage customers to make repeat purchases—and make them feel valued while doing so. Offering targeted incentives for frequent buying can turn casual shoppers into regulars. Here’s how to use coupons effectively:

• Offer discounts or special deals after a certain number of purchases
• Provide exclusive coupons to loyal customers who make frequent purchases
• Set clear thresholds (e.g., “Spend $50, get $10 off your next order”)
• Make coupons easy to redeem, with minimal steps required at checkout

45. Use referral programs to tap into customer networks

Your happiest customers are your best marketers, so why not turn them into a referral army? A solid referral program rewards loyal shoppers while bringing in new customers who already trust your brand through word-of-mouth. Here’s how to make it work:

• Provide a double-sided incentive, like “Give $10, Get $10,” to motivate both the referrer and the referee
• Showcase your referral program on your homepage, post-purchase emails, and account dashboards. If customers don’t know about it, they can’t share it
• Include direct links for social sharing, email, and text. Bonus points for generating unique referral codes to track conversions accurately
• Focus on your top spenders or repeat buyers—they’re more likely to spread the word enthusiastically

46. Use SMS campaigns

SMS isn’t just a text—it’s a golden ticket straight into your customer’s pocket. With open rates hitting 98%, it’s the ultimate tool to deliver exclusive deals and drive quick action. Here’s how to make your SMS campaigns impossible to ignore:

• Send time-sensitive offers to create urgency and boost immediate action
• Personalize messages with customer names or recent browsing/purchase history
• Include a clear call-to-action with a direct link to the product or sale
• Focus on exclusivity by offering deals available only to SMS subscribers
• Time messages carefully to avoid annoying your audience—no midnight pings
• Use SMS to complement email campaigns, not replace them

Final words

98% of visitors who visit an eCommerce site—drop off without buying anything.

Why: user experience issues that cause friction for visitors.

And this is the problem Convertcart solves.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.

How we can help you:

Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.