Jewelry Product Page: 24 High-Converting Examples

Jewelry eCommerce is anticipated to reach a whopping 117 billion US dollars by 2027, proving the worth of what Confucius said centuries ago: “Better a diamond with a flaw than a pebble without.”

If your jewelry brand has to make the most of this phenomenon around increasing conversions, you’ll have to take clues from what some amazing jewelry brands are doing. 

This post contains:

1. Jewelry Website Design: Inspiring Examples

2. How to Design an Effective Jewelry Product Page

3. Tips for Optimizing Your Jewelry Product Page for SEO

Jewelry Website Design: Inspiring Examples

Inspiration is the purpose of this curated list of jewelry brands that focus on doubling their conversions through amazing product pages—so here you go: 24 jewelry website design examples that drive conversions around the year:

1. Catbird

Most online jewelry brands offer up a 10%-15% discount when someone joins the email list—Catbird just does it better by promising an additional birthday treat on their product pages. 

What contributes to Catbird’s high-converting product pages:

- They highlight elements that would get potential customers instantly interested—in this case “free engraving”

- Even with discounts, they promote BNPL options (something we’ve repeatedly seen working for our jewelry eCommerce clients)

- Clear breadcrumbs for shoppers to trace back through multiple categories and products

Do check out: Jewelry Email Marketing: 40 Amazing Examples For Online Stores

2. Ana Luisa

Ana Luisa supports their sustainable image as a brand by featuring an impact report on their product pages—and that’s what caught our attention about this jewelry website design. 

What contributes to Ana Luisa’s high-converting product pages:

- Well-timed pop-ups, whether they have to do with growing the email list or alerting the shopper of a special event, in this case a soon-to-end Cyber Monday sale!

- Social proof “1303 items purchased…” called out subtly just beneath the add-to-cart button 

- A well-designed “happiness guaranteed” panel that differentiates why Ana Luisa trumps other jewelry brands

You might also like: The Best Marketing Strategies For eCommerce Jewelry Stores

3. Blue Nile

Unlike many jewelry brands that prefer to spread product photography across the entire product page, Blue Nile makes their gallery super accessible at one go!

What contributes to Blue Nile’s high-converting product pages:

- The most important concerns we’ve found plaguing shoppers through our UX audits are invariably shipping & returns—that’s ticked off above the fold itself

- A secondary CTA (“consult an expert” apart from the usual add-to-cart

- Information that really supports the customer journey (in this case, a separate section on “How to measure your ring size”)

Don't forget to read this: eCommerce Website Design: 17 Conversion-Boosting Principles

4. Missoma

The very first thing that grabbed our attention in Missoma’s jewelry website design is the way they urge shoppers to sign up to earn an extra 76 points right above the primary CTA. 

What contributes to Missoma’s high-converting product pages:

- Upsell nudge when the product description expands—if the suggested product isn’t available, a “notify me” option ensures micro-conversions still take place

- Elaborate information on the material they use for a specific product, reducing the anxiety and risk averseness the typical jewelry shopper experiences

You'll love: Product Description Examples (& Ideas) for Online Jewelry Stores

5. Mejuri 

An eclectic and diverse gallery is what catches our attention first on Mejuri’s product pages—the brand clearly cares about connecting with a global audience. 

What contributes to Mejuri’s high-converting product pages:

- The brand clearly states their “fair price” alongside the estimated retail price for the same product 

- Relevant styling add-on prompt that appears in the first fold itself (as opposed to many brands that wait to show up their recommendations later in the page and miss out on conversions)

6. Abby Seymour 

A little more than a scroll and Abbey Seyomour’s product pages reach the footer—this approach is especially relevant if you’re attempting to make your products look exclusive through your jewelry website design. 

What contributes to Abby Seymour’s high-converting product pages:

- An auto playing image gallery that isn’t too fast—the pace makes sure shoppers can really feel into the product and the use of it

- A price alert at the top that indicates there are more variants of the product—it’s a delight for many who don’t want to buy a pair to be able to buy a single piece

7. Solange

While we’re talking product pages, what takes us by surprise is how this jewelry brand’s sticky menu actually helps in product discovery and conversions. 

What contributes to Solange’s high-converting product pages:

- An evocative image gallery that works with the play of light and dark, making the product look more attractive

- Classy product descriptions that bring the shopper to understand why the product is special 

8. Khiry

The first thing that draws us to Khiry’s super simple product page layout is the sparse interplay between text written in “fine” typography and highly evocative, well-lit images. 

What contributes to Khiry’s high-converting product pages:

- A secondary CTA that targets ShopPay customers exclusively—this is attractive because the process of checking out becomes significantly easier

- The callout for “express shipment” that customers can seek by emailing the brand

- An “inquire” link for customers in a hurry to make use of the brand’s expedited production option

9. Frank Darling

Not just reviews but great reviews, and each one flanked by a user generated image—it instantly takes social proof a few notches up in Frank Darling’s jewelry website design. 

What contributes to Frank Darling’s high-converting product pages:

- A personalization quiz pop-up that alerts interested shoppers towards more precise product discovery & personalization

- Nudges that help shoppers select a setting first, then a stone etc. making the journey seamless

10. Gorjana

A product gallery that doesn’t just show the product in use but also layers it with other products, subconsciously prompting customers to think of exploring more products—this makes Gorjana’s jewelry website design stand out for us. 

What contributes to Gorjana’s high-converting product pages:

- A sticky menu highlighting add-to-cart that gets activated after the first scroll

- Brand USP callouts including free shipping and complimentary gift wrapping

- A section on “bestsellers” which is ideal to convert new shoppers

11. Kendra Scott

We’re so used to jewelry eCommerce photo galleries being filled with a flurry of images, that Kendra Scott’s two-image approach feels refreshing. 

What contributes to Kendra Scott’s high-converting product pages:

- Relevant label on the main product image—in this example, “Kendra’s Pick” brings in a sense of authority that customers feel inclined to believe in

- Multiple options that shoppers can customize with—in fact, “new colors” are called out so that old customers checking in can be alerted more easily

12. Bychari

A super efficient first fold is what welcomes customers to a Bychari product page—the most important elements are placed horizontally in a collapsible format for easy viewing. 

What contributes to Bychari’s high-converting product pages:

- Clear instructions on customization—the “max 2 letters” clause ensures shoppers aren’t confused after multiple wrong attempts 

- Super relevant product recommendations—interestingly every recommendation is just a slight variant of the product in focus

13. Shinola

A bold and detailed product image sets the tone across Shinola’s product pages, moving the shopper to spend time and get to know more about the product. 

What contributes to Shinola’s high-converting product pages:

- An evocative product description that pairs excellently with the product photography

- The “25% off applied at checkout” right below the add-to-cart button forces shoppers to reconsider the option of buying even if they’re not fully convinced

- Subtle engraving upsell especially when well-suited with a product

14. Stone and Strand

Icon-led brand highlights make Stone and Strand’s product pages come alive with promise—this is especially helpful for new shoppers who’re still comparing brands to make a purchase. 

What contributes to Stone and Strand’s high-converting product pages:

- Product photos that combine the main product with several other products, putting the customer in the “buying” frame of mind—this comes with a “wear it with” recommendation section where the other products are showcased

- BNPL pricing plan that takes the edge off the high value of the product

15. Verlas

As soon as we find ourselves on a Verlas product page, we notice how easy the brand makes it for customers to customize a product—easy numbered steps leave no room for doubt in this jewelry website design. 

What contributes to Verlas’s high-converting product pages:

- A great offer “unlock 30% off” comes with an urgency callout “this offer ends soon”

- Use of the “drop a hint” feature in the first fold that makes the purchase process more inclusive

- Clarification of how the brand creates a great experience in a separate section

16. Vrai

Vrai makes the smart move of including a GIF image in the first fold of their product pages, making shoppers spend some extra seconds on their product pages. 

What contributes to Vrai’s high-converting product pages:

- An “enjoy $100 off” popup appears if someone spends 5 seconds on the page—this feels worthwhile especially to those who’re trying the brand for the first time

- A secondary CTA that enables expert support possible for high intent shoppers 

17. Ferko’s

Clear specifications on what the product constitutes conveys a sense of transparency around this jewelry brand—which often puts the minds of shoppers purchasing high-value items to rest and makes way for conversions. 

What contributes to Ferko’s high-converting product pages:

- The size guide offers guidance also for those who’re looking to buy the product as a gift

- Relevant complementary product recommendations 

- Clearly stated information about packaging and care

18. Monica Vinader

This brand’s jewelry website design is clearly optimized for conversions—what keeps us exploring this particular product page is the clever “get the look” link in the image gallery in the first fold itself, which when clicked reveals a number of product recommendations that work together to create a look. 

What contributes to Monica Vinader’s high-converting product pages:

- Trust seals right beneath the product name

- Urgency callout for expedited delivery when shopper buys product within “x hours y minutes”

- A notification on the day’s flash sale discount, which enables more product discovery

19. Prounis

Everything about the Prounis brand whispers vintage and classic—but the main reason why their product pages are such a hit is because they’re super easy to scan. 

What contributes to Prounis’s high-converting product pages:

- Customers looking for a high degree of customization and support can look at “The Concierge” section for reference

- Similar products appear as recommendations, easing discovery 

20. Type Jewelry 

A neat no-fuss layout helps Type Jewelry shoppers feel like scrolling their product pages, which come with minimal content and distractions as part of their jewelry website design. 

What contributes to Type Jewelry’s high-converting product pages:

- Multiple ShopPay plans, making purchases more attractive for ShopPay users

- Easy-to-find social share buttons 

21. Oak and Luna

This jewelry brand ensures their product pages come with an inviting image gallery that also lays down specifications around length and size. 

What contributes to Oak and Luna’s high-converting product pages:

- Quick steps to customize right before add-to-cart

- Delivery date confirmation to keep the guesswork out

- They make product recommendations sound desirable by saying “add an extra piece”

- They display all their collections on the product pages

22. Jenna Blake

Jenna Blake keeps the shopper’s attention focused on the product at hand by limiting the number of scrolls on their product pages. 

What contributes to Jenna Blake’s high-converting product pages:

- The assurance of “more payment options”

- The “in stock, ready to ship” alert is valuable for people who want the product to be delivered asap

- All products that find a place in the image gallery also show up as recommendations to enable being added to cart

23. Brilliant Earth

The first thing that we noticed about Brilliant Earth’s jewelry website design is how their live chat icon actually creates a sense of trust by using a bunch of relatable words like “Have a question? We’re happy to help”

What contributes to Brilliant Earth’s high-converting product pages:

- Quick and easy view of what it’s like to “create your ring” right at the top of the page

- A skin tone analyzer that helps shoppers visualize the ring against their own skin tone or someone they’re buying it for

- A callout to all giveaways and sweepstakes running at the moment (in this case, it has to do with Cyber Week)

24. Pura Vida

Pura Vida’s elaborate image gallery is a delight to high intent shoppers who’d love to visualize a product deeply along with customization possibilities before actually buying it. 

What contributes to Pura Vida’s high-converting product pages:

- Relevant labels that make the product more attractive to shoppers—in this example, it’s “personalize” stated over the hero image

- “Final sale” callouts that can help procrastinating shoppers decide on the spot

- Multiple customization possibilities 

How to Design an Effective Jewelry Product Page

To ensure your jewelry website design really helps your eCommerce product pages bring in the conversions, here are a few non-negotiables:

1. Keep the photographic focus on the product

Even if you have the most gorgeous models to show off your products, the idea is to make your jewelry the central focus—in this case an ear lobe or a wrist is enough background for jewelry to shine. 

2. Pay attention on how easy it is to scan images

Since jewelry is about intricacy, bold images are most effective. However, if you have more than five, putting them in a vertical scroll layout might be tedious for the user. In such cases a horizontal thumbnail layout with cue arrows and one image getting highlighted at a time is best practice. 

3. Offer detailed content (but make it easy to scan)

In your jewelry product page, content naturally has a huge to play. But how you lay it out is equally important. Too little content can be seen as suspicious and too much can be so specific, the user may not know what to do with it. Classify content according to the most relevant sections like: “Description,” “How to Care” and “What to Pair With.”

4. Don’t reserve authority-driven social proof for the end

If your brand has been covered by well-known names in the press, don’t display this right above your product page footer. Either make a small panel of three to four logos and feature it right beneath the product name or create a page-wide panel and display it right beneath the first fold. 

5. Offer links to shipping and warranties right under the CTA

This can increase trust by making all this relevant information super accessible. Consider giving a phone number too for instant clarifications. 

6. Offer trust seals right beneath the product name

Whether you’ve been approved by the World Gold Council or whether your products are completely traceable, these icons of trust will need to come where people are likely to be still making up their mind. 

7. Use plenty of whitespace overall 

Goes without saying but when it comes to jewelry website design, you'll have to handle spacing between text, images and other elements like recommendation sections with greater care. 

Tips for Optimizing Your Jewelry Product Page for SEO

Optimizing your eCommerce jewelry website for conversions also means working out the SEO bits so that Google can validate you in its SERPs. 

1. Optimize your page titles & meta descriptions 

Unless you precisely give page titles and meta descriptors, it’s unlikely for Google to feature your product page in the first page of results. 

One look at Tiffany & Co’s page title and meta description below will tell you how important it is to use keywords that your actual customers will use and search for:

2. Target only up to 2 keywords per product page

This is especially true if you’re using more generic keywords. The idea is to also optimize with at least one long tail keyword in your short and long descriptors. Also, try to feature reviews that carry more of your keywords.

3. Use keywords as part of product names 

While it’s absolutely essential to come up with product names that are unique, if your product names aren’t optimized for SEO then it becomes a challenge. 

The idea is to pick a unique name and then combine it with the product type you’re optimizing on a product page—like Rebel Neil does by using “Angela Drop Earrings” and “Jourdan Hoops.”

4. Invest in link building

The best way to do this is to build a corpus of blog content that targets the most important keywords your target audience use to search for their favorite products. Once done, you can feature these blog posts across relevant product pages for greater impact and visibility. 

The other way to do this is to reach out to relevant jewelry bloggers who’re in line with what you sell and suggest link insertions into their content based on mutual terms. 

5. Broadcast your blogs

Explore posting your blogs in social bookmarking sites, especially those with high traffic and better PR. 

Related reading:

How to Cross-sell on Product Pages—Without Being Pushy (+ Examples)

16 Elements all High-Performing Product Pages have in common (Updated for 2023)

Boost Fashion eCommerce (Product Page) Conversion Rate: 16 Proven Strategies

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