Mobile Cart Page: 17 Brilliant Examples (& Why They Work)
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You’ve done it — you’ve got killer landing pages, great sales strategies, a fully optimized website, and an efficient funnel.
YET customers are still abandoning their carts.
Why? Chances are your cart page could be better.
Your cart page is your customers’ primary visual interaction with your brand: it’s the make-it-or-break-it point.
So, it helps if all bases are covered.
Here are 17 brilliant examples for you to be inspired by.
A brand dedicated to helping people improve their oral health, Quip is known for its economical and efficient range of oral care products.
When you take a look at this cart page from Quip, what immediately strikes you is the lack of noise. The entire page has a clean, minimal look designed to offer all the information you need to make your final decision.
A healthcare brand, Flo is dedicated to improving the lives of women with nutrition, supplements, and lifestyle management.
In line with their holistic approach, Flo’s shopping cart page is just as comprehensive. It offers a lot of information (right from subscription to update cart options).
At the same time, it does not overwhelm the user, the page is still functional, and you are more likely to feel comfortable moving to check out.
Hint is a company that has shaped its brand around the fun nature of their low-calorie, no sugar, flavored water.
Hint’s cart page is a very neat way of placing subtle psychological triggers and nudges among the cart page without ever being too pushy.
That’s exactly what great design helps you achieve: all of the nudges are in blue & don’t take much attention, so they look as if they’re a natural part of that page.
Do check this: 15 Brilliant (Non-Intrusive) Mobile Pop-up Examples In eCommerce
A holistic fitness company, BootyBands offers comprehensive programs as well as a range of products to aid the journey.
The BootyBands shopping cart page uses a clever visual hierarchy that guides you through each step effortlessly. They have discounts, EMI options, a checkout nudge, and even a free gift.
What we especially love are the trust seals at the bottom that capture the essence of the entire brand.
Known for making “the world’s most comfortable underwear”, MeUndies is known for its fun, fresh, and conversational brand language.
This is an effective use of the cart page that helps to persuade customers to make a purchase and even increase the AOV.
There are a few key things that stand out: prominent ‘Free Shipping & Returns’ nudge at the top of the page, ‘Complete the Look’ upsell nudge, editable cart, etc.
Does this catch your fancy? Check out Free Shipping: Still a Conversion Driver in 2022? (+ Brands Nailing It)
Bonobos is an apparel brand that offers clothing and accessories for men. They’re seen as a frontrunner in the mens’ fashion world and are highly sought after for their fit and material.
This shopping cart page by Bonobos is designed keeping one thing in mind: customer convenience. Every element is designed to offer ease of use, especially the guest checkout.
On that note, check out The Best One-page Checkout Pages in eCommerce (2022).
As an apparel brand, Nine West is known for its business casual attire and footwear for women.
Nine West is a premium brand and their clientele are those that have higher spending power. Such customers like being reassured that their order will be a success, their details won’t be misused, and their data is safe.
Nine West accommodates all those concerns with some handy elements spread across the page: terms and policies, guest checkout, etc.
One of the biggest retailers in the US, Target is also widely regarded as one of the big players in the eCommerce market.
The Target cart page is simple: they have a subtotal, a detailed product description, delivery / pick-up options, and a price breakdown. Considering their target audience, this works perfectly for the brand.
Standing among the frontrunners on the eCommerce market, eBay has helped connect several sellers and buyers.
Similar to Target, the eBay shopping cart page is a no-BS approach to a page that offers all the details. It’s also a cool idea to include the seller details right on the top so customers can read through reviews and make their decision wisely.
A Belgian chocolatier, Godiva is known for its range of premium, delectable chocolates and confectionary such as pralines, truffles, etc.
Their shopping cart page reflects their design aesthetic and almost reminds you of their desserts. When you look at this page, you can immediately relate it to the brand, building a strong brand appeal.
You may also like: 16 Elements all High-Performing Product Pages have in common (Updated for 2022)
Brilliant Earth is a jewelry brand committed to the pursuit of conflict-free diamonds and ethically sourced fine jewelry.
They use clever tactics to build trust as well as bag good deals on their cart page. How? The subtle placement of ‘Only One Available’, ‘In Another User’s Bag’, ‘Free Shipping & 30 Day Return’, and even the detailed description of their products.
Want to know more about nudges? Check out 30 Best Examples of Nudge Marketing in eCommerce
A luxury fashion house, the brand Marc Jacobs is seen as a frontrunner on fashion trends lending its designs as inspiration to many others.
The Marc Jacobs shopping cart page is a classic. They’ve done all the selling, so they’re using this page only to seal the deal — and they’re doing it the best way they can.
MVMT stands for three things: luxury watches, stylish designs, and economical pricing. Their watches are highly sought after, especially for those looking to dress a contemporary wardrobe.
At first glance, you’ll realize that the MVMT page is designed to improve the customer experience, get users to check out, and increase AOV.
Known for its work in sustainability, HMM Project is widely recognized for its recycled merchandise, sturdy products, and sophisticated designs.
Their cart page has just three things: product details, a nudge to increase order value for free shipping, and checkout options. And we love it.
An eCommerce fashion hub for designer apparel, YOOX is “where fashion happens”.
Their cart page certainly reflects that. With a page that’s full of color, YOOX successfully manages to build their apparel buying process into an experience that’s meant to be savored.
Known for its contemporary designs, Toobydoo is a brand that offers economical and comfortable apparel for babies as well as little children.
Their shopping cart page holds all the classic elements while bringing their own brand appeal into it. Everything from the product description to the Checkout nudge is their take on the classic cart page design.
On that note, here’s Critical Cart Page Elements + Creative Ways to Use Them
A popular retailer, Warby Parker offers high-quality eyeglasses, sunglasses, contact lenses, and eye exams at economical prices and great deals.
The Warby Parker shopping cart page design is as premium as the brand itself. It presents an experience waiting to be explored, complete with detailed product information, upsell & cross-sell nudges, and all website information links customers could require.
When we look at these shopping cart page designs, we see similar elements across them, but the most important is responsiveness.
Responsive design is important — especially in eCommerce with a large chunk of customers coming in through devices like mobiles and laptops.
It helps to prepare for them. In fact, 73.1% of web designers attribute a non-responsive website as a major reason for customers dropping off.
So, keep it simple. Optimize for mobile & throw in high-intent elements that help build a smooth experience.
Remember a good cart page is two things: intuitive and seamless.