32 Amazing (& High Converting) Mobile Checkout Examples

Some of the common reasons for low mobile checkout conversion rates are: 

• Lack of a secure checkout process
• Unclear visibility of product details
• Difficult navigation
• No option to compare products/prices etc.
• Difficulty in updating customer information

What’s even more important: research from 2023 shows nearly 93% of shoppers preferred browsing product reviews and comparing prices over mobile instead of visiting a store.

This means one important thing for eCommerce businesses: 

Top-notch mobile checkout optimization is the need of the hour.

In this post, we’ll be discussing 32 real-life brand examples of mobile checkout best practices to help boost your mobile eCommerce conversions. 

Here’s a quick look at what this post contains:

- 32 brilliant mobile checkout examples

- What is mobile checkout optimization?

- What causes mobile shoppers to abandon their shopping carts?

- How do I optimize my mobile checkout page?

32 BRILLIANT MOBILE CHECKOUT EXAMPLES

1. Sephora offers a secure checkout option

When customers first land on your store, they need to know your website is safe. Build trust in your store by ensuring that your store is actually secure – here are some ways you can communicate this:

• Show HTTPS instead of HTTP, when customers tap on the address bar (Sephora shows a "secure" connection) 
• Feature security trust badges from trusted third-party payment processors on your checkout pages ‍
• Leverage guest checkout/alternative checkout options (PayPal, Amazon Pay, etc.) for customers who might be skeptical of entering their card details on your eCommerce store
  

See how Sephora uses the PayPal button as a guest checkout option?

Key takeaway: Feature alternative checkout options as Sephora does – they’re great for reassuring customers who are very security-conscious.

2. Glossier’s prioritizes express checkout

eCommerce businesses naturally want to draw out customer information through relevant forms on the checkout page. 

However, when it comes to mobile checkout flow optimization, you need to focus on payment ease. 

Here's how: Feature express checkout options upfront, at the start of the information flow. (this will automatically improve the mobile checkout experience).

Glossier introduces their information fields after they’ve displayed the express checkout options.

Key takeaway: Show one-tap payment methods at the top of your checkout and reduce the need to fill in any information (or scrutinize the order). 

Also read: One Click Checkout: 5 Popular Vendors for eCommerce Brands (+ Examples)

3. Build.com removes clutter from the checkout UI

Your checkout page should aim at directing customers to check out. 

Since the mobile checkout page is limited in space, take out what’s unnecessary and what stops shoppers from making quick checkouts.

For example, a mandatory registration pop-up or social media links. Instead, to convince customers, highlight shipping, return policy, and delivery details. 

Build.com offers a clean 3-step checkout process where customers can just add a product to cart, add their details, and pay.

Key takeaway: Focus on getting shoppers to the end line – remove distractions and stumbling blocks – instead use minimal form fields, and autocomplete information, wherever you can.

You might also like to read: 18 Store Owners Share eCommerce Checkout Best Practices for 2024

4. Firebox keeps forms short and shows progress

Filling forms on mobile isn’t something your customers look forward to. 

This is where a progress indicator on your mobile design can help you double down on conversions.

Think of it as a map that helps estimate how much there is to complete.  

Ensure the progress indicator on your mobile checkout page is located at the top of the screen and that it is sticky. That way, regardless of how far below they scroll, they can see it at all times.

Check out Firebox's progress indicator:

Key takeaway: Keep your mobile checkout between 3-4 steps so as to reduce the percentage of form fatigue and abandonment.

Check out: Email Capture: 45 high-converting examples & what makes them great

5. Youth to the People makes the wait interactive

All high-converting mobile checkout pages have one thing in common: they load quickly. 

Or else, the chances of checkout abandonment increase as each second passes. However, loading times can differ due to a lot of factors like network speed, third-party scripts, etc. 

A good way out is to feature a loading screen – this engages the shopper while your page loads in the background. 

Here’s a perfect example from Youth to the People’s mobile checkout UI:

Key takeaway: Keep a loading screen ready to prep for slow-loading mobile checkout pages.

‍6. Shopify cuts time to checkout with autofill

Form fatigue can lead to serious checkout abandonment on your eCommerce store. 

Since the average mobile user comes in contact with online forms every day, it can get quite tiring entering the same details repeatedly. 

Thankfully, browsers like Safari and Chrome support autocomplete on certain forms like first name, last name, email, to help reduce time and effort.

This is why we recommend turning autofill settings on, so customers can quickly fill out shipping details in one tap. 

See how much time autofill saves on Shopify's checkout page in comparison to the manual email address entry.

Key takeaways: 

• Ensure your checkout form fields have autofill functionality turned on 
• Offer an option to users, so they can store user details like name, address, payment info, and zip codes on checkout
• Also introduce an option that asks customers if they want to use the same shipping address as the billing information

You'll love to read: eCommerce Email Mobile Optimization: 35 Guidelines For Store Owners

7.  Victoria’s Secret keeps space for order edits

Whether it’s changing the number of orders or changing the color of an item in their cart, a customer may want to make last-minute changes on the checkout page.

So provide an option for them to edit their order right there.

With this slight tweak, you can reduce cart abandonment and even increase a customer’s order value.

In our example below, see how Victoria’s Secret brings up an edit display for customers who want to change the specifics of the order in their cart.

Key takeaway: Always keep a provision to edit orders on the checkout page, along with a confirmation message to reflect the change in the order details.

8. Target shows their customers accurate shipping costs

Featuring shipping costs, taxes, and other delivery fees is essential – but finding them in another currency can scare shoppers off your checkout flow. 

The truth is: your customer’s purchasing power is tied to their location. 

That’s why it’s better to use customer location to determine shipping costs and taxes.

Another reason why you should use customer location is to help manage delivery expectations.

With the right data, you can show them just how long it'll take to reach them – or offer a pickup option at a nearby store. 

In this example, Target uses location to show the accurate shipping costs for customers.

Key takeaway: Offer accurate delivery costs and delivery modes on the basis of a shopper's device’s location. 

9. Apothecary 87 shows easy delivery options

Customers add-to-cart and then stick out to finish the rest of the checkout process because they’re convinced the product will enrich their lives. 

This means unclear delivery information at the mobile checkout UI can be an instant turn-off. 

Make it easy to pick and choose delivery options, and customers will experience a faster checkout process.

Here’s a look at how grooming brand Apothecary 87 makes it super comfortable for mobile users to access delivery options. 

In fact, depending on which option they pick, the information layout changes to keep them informed about the next steps. 

Key takeaway: Keep two separate mobile checkout screens ready, one for doorstep delivery and one for order pickup.

10. Nike helps customers checkout faster with a dynamic keyboard

Filling forms on mobile devices can be quite error-prone. It’s just not because of the varying device sizes or small screens. Some devices have users toggle between numeric, alphabetic, and special characters. 

However, you can optimize for 39% of these prospective mobile shoppers by reducing the effort that goes into changing keyboards.

By introducing dynamic keyboards that change with checkout field needs, you can double down on your mobile conversions. 

So when you need a customer to type in a phone number, or use a numbers field, be dynamic by showing only a numeric keyboard. You can do this for letters or special characters as well.

Here’s how Nike uses a dynamic keyboard that changes between the email and phone number field:

Key takeaway: Reduce the effort to switch keyboards by coding the mobile form fields on your checkout page.

11. Jet offers to review the cost breakdown upfront

Do you feel that your extra costs are a little high? Or would you just prefer to hold on to it till when they checkout? That’s doing your eCommerce store more damage than good.

Communicate your shipping fees and other costs clearly above the fold of the checkout page or on the review order page. This way your customers don’t feel betrayed when they get to the end and realize that there are extra charges they weren’t ready to commit to. 

See how Jet (recently acquired by Walmart) clearly shows off the subtotal, shipping fee, estimated tax, and other additional costs on its review order page before taking you to the actual payment page.

Key takeaway: Avoid adding critical information below the fold on mobile (be it the product page or the order review page) – as customers may completely miss it because many may not scroll to the end.

You'll Love this: Designing the PERFECT Order Review Page(examples,must-haves, mistakes & more!)

12.  Advance Auto Parts optimizes for one-hand usage

The thumb is perhaps the most important for the mobile user experience. 

According to research, cradling your phone with both hands can make it easy to reach all corners of the screen. 

However, since most mobile users are one-handed, only the middle area of the screen is truly accessible.

Now having this in mind, optimize your screen for a thumb by putting the CTAs on the lower section of your screen where it’s easier to reach. 

For the other areas of your screen, you can place any body text content.

In our Advance Auto Parts example below, the areas at the top screen marked in red are the hard-to-reach areas.

So you’ll see that the CTAs are placed at the middle and lower sections of the screen.

Key takeaway: Design your mobile checkout’s UI for one-hand use – avoid placing interactive elements in the topmost corners.

You might like: eCommerce Checkout Process Optimization

13. Casper uses full-width CTAs

On a desktop, the CTA typically doesn’t take up an entire row because the screen is big enough to click on. 

However, when optimizing for your mobile checkout UI, you have to consider the size of a human thumb and its interaction with your page.

Research has shown that making the CTAs on mobile versions at least 44 pixels increases customer engagement. 

So, for conversions on your checkout page, ensure that your primary CTA buttons are at full width. This means they should cover up an entire row space. 

Wide CTAs are bolder, more visible, and very easy to click on.

On checkout pages, the CTA is bold, blue, and full width just like the example from Casper below:

Key takeaway: Use full-width buttons to optimize your mobile checkout’s UX and also differentiate between sections.

14. Apple makes forms compatible with user activity

Mobile devices, especially iOS devices, sometimes carry a flawed UX feature that can be disorienting for a buyer:

 When they try to fill out a form and tap on the form field, it automatically zooms in. 

Here’s an example on an Apple iOS device below:

This can take up a significant area of the screen, leaving your customer trying to zoom out or entirely close that tab to avoid having to deal with this issue.

The key to optimizing for field input zoom is to ensure that your form font size is always above 16px.

Here’s an example of how the same form fields don’t automatically zoom in at a font of 16px above.

Key takeaway: Ensure your mobile checkout’s UI design features a bigger font size.

15. American Eagle presents FAQs in a dropdown format

Rather than links, use dropdown accordions on your checkout page.

Too many distractions on the checkout page can cause customers to experience problems with mobile transactions.

If you have a high number of hesitant visitors, they may want to view every link which could take up so much time.

Reduce links on checkout page

A great way to reduce distractions is by removing the number of links you have on your checkout page (since the goal is to keep them on the page). 

With dropdown accordions, customers not interested in the details also have a collapsible view where they can choose to not see the content. It helps keep the page organized. 

Below, see how American Eagle uses dropdown accordions to provide help with customers’ frequently asked questions.

Key takeaway: Have shoppers view the details directly on your checkout page using dropdowns – or use a tool tip to show an in-page pop-up.

16. Atterley allows the option to save cards

Many customers rarely have their cards with them when they are browsing so they add to cart to come back and buy later.

Take advantage of this situation – provide an option to save card information on your eCommerce store. 

This way returning customers can easily use a saved card to complete their transaction on the spot.

However, since data security for cards can be tricky, ensure that you ask before proceeding to save their card details. 

Also, conduct site audits to be entirely sure that saved cards are protected. Because data breach is a sure way to lose customer acquisition and even retention.

Below is an example from Atterley of a checkout UI with an option for customers to use their saved card to check out faster.

Key takeaway: Let shoppers know they won’t have to repeat the process of entering card details if they wish to shop with you next time.

Check out: How do I increase my website’s checkout rate? (23 proven ideas)

17. ASOS offers cross-device checkout

Many customers switch between their devices before completing a purchase. 

They may have been browsing from a desktop or tablet before choosing to finally checkout with a mobile device.

Track user shopping behavior on your eCommerce store to understand behavioral interaction.

This way you can avoid spamming the customer with the same promotional material across channels. 

Next, provide a sign-in option for returning customers or allow them to save-to-cart where they can access their previously saved items.

See how ASOS uses its wishlist to encourage users to sign in so all their saved items can be synced.

Key takeaway: Nudge shoppers on mobile to create an account or sign in so as to enjoy an uninterrupted shopping experience across devices.

18. Snug maintains offers multi-page checkout with clear instructions

Noisy and distraction-ridden checkout pages are a pain—more so for mobile users. 

While scrolling, customers only want to be reminded of what they are to do next to close the purchase faster. 

To enable this, you don’t always need a one-page checkout—as long as you can keep the instructions across the multiple pages crisp, easy to understand, and supported by breadcrumbs to track checkout progress.

Here’s an example from Snug, the sofa brand. 

Notice how ‘show order summary’ and ‘hide order summary’ makes it easy for the buyer to instantly grasp all the info at one go. The brand also makes it a point to highlight the benefits when a customer chooses to view the summary. 

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Key takeaway: Show instructions and directional cues on checkout pages, so shoppers know what to do next.

19. LSKD reduces the number of clicks

Many customers resort to mobile shopping for a simpler and faster checkout experience. 

It’s easier to buy on the go on a mobile than on a desktop. 

These customers may already have checked out the product they want or have done a product comparison on mobile. 

Long story short, mobile customers are more likely to be in the purchase stage of the funnel.

The goal is to shorten the checkout journey by reducing the number of clicks it takes to complete the purchase. For example, you can feature an express checkout option on the product detail page. 

Or, you can do what LSKD does by removing any possible delays/obstacles – all they do is feature an ‘Add to Basket' icon right on the category page, and lead the shopper directly to the cart.

Key takeaway: Reduce the number of steps to reach checkout from the homepage and complete an order.

20. Marc Jacobs offers a smooth mobile checkout UI

Checkout processes look widely different on desktop and mobile.

So, the elements that may work on a desktop checkout may not be as effective on a mobile checkout. 

The idea is to think about and prioritize the mobile customer checkout experience first. 

One example of this: mobile users primarily prefer to perform tasks with touch rather than typing. 

Marc Jacobs keeps this distinction in mind and designs its mobile checkout page flow accordingly.

While it uses a tabbed checkout on desktop, it shifts to a single page checkout page on mobile featuring radio buttons along with an option to type. 

This shows how you can switch your checkout UI to match the device and improve your checkout conversion rates.

Key takeaway: Trigger a different checkout UI on mobile to improve your store’s checkout experience.

21. The Home Depot leverages geolocation for faster delivery

Mobile devices offer several advantages as compared to desktops. 

It allows integrations of several features with the mobile UI that can make for a fulfilling checkout experience. 

For example, while checking out on mobile, the feature to auto add your shipping address can make the process less cumbersome.‍

How Geolocation works for mobile checkouts

Google allows the GPS information tied to a physical location to align with the checkout process by adding a simple code. 

Brands like BestBuy are already using it to success with 28% of customers considering it to be a major value addition. 

The Home Depot offers this feature to its customers as well and auto-identifies location to connect to the nearest store for delivery. 

Key takeaway: Offer geolocation in your checkout functionality, so as to autofill addresses and offer accurate stock estimates.

22. Nordstrom offers the option to purchase later

A common checkout flow issue afflicting retailers is cart abandonment. 

Not all shoppers choose their products, bag them, pay immediately, and get out. 

Many take their own sweet time to view and review, only to buy some of them at a later date. 

That’s why offering the Save for Later option is so important – it helps you separate potential purchasers from window shoppers. 

Note how Nordstrom offers this option on the cart page when a user exits off the checkout flow. 

Also, take good note of how Nordstrom removes the navigation, and only leaves the cart icon as the exit path – and offers a pop-up nudge when a user clicks on the icon. 😉

This little ‘save for later’ button ensures your customer can bookmark and buy later. The best part is even if they forget, you will have the option to send them an email nudge to direct them towards a purchase.

Key takeaway: Display a ‘Save for Later’ option via a pop-up or through your order summary, when a customer displays exit intent on checkout.

23. Room & Board makes information on additional taxes easily viewable

When it comes to mobile checkout optimization, a detailed order summary without extra scrolls is a must. 

Taxes have a legislative angle to them, making it necessary to charge additional taxes, if applicable on checkout. However, you should always state that a customer may be charged extra taxes on checkout, if applicable. 

The way out? Give shoppers a heads-up about extra taxes that may be applicable, if they ship to a certain location. It’s always best if you start dropping hints from the product page – and leave the tax column empty on the cart summary. Accurately display the taxes, when the shopper enters their address. 

This is especially relevant for brands that engage in cross-border or international eCommerce. 

Room & Board makes it a point to charge additional taxes based on specific state tax laws and where the delivery is to be made.

(However, the brand is also sensitive to bring this information out for the mobile user through a pop-up box that opens up when the “taxes” link is clicked.)

Key takeaways: 

• Always state that a customer may be charged extra taxes on checkout, if applicable
• Also, make sure shoppers know the reason as well – unless you want to scare away mobile customers by suddenly citing a much higher price

24. Frank Body allows customers to apply coupons easily

Customers want to avail coupons as soon as they see them. 

It’s best to make the coupon visible right on the checkout page even before the customer starts adding any details. 

This boosts their desire to purchase as well. Do allow the total to update on the same page so that it reflects in the final amount. 

Around 25% of people abandon the checkout process to look for a coupon. 

Banner blindness may cause customers to ignore the coupon by thinking of them to be ads.

The ideal way to highlight coupons in the mobile checkout process is to simply auto-apply coupons – as Frank Body does.

Key takeaway: Make coupons visible on the checkout screen by either auto-applying them – or displaying them below the coupon field.

Pro Tip: You can always display an empty field with a CTA saying “apply” next to it. Keep coupon codes in a different colored text below the field, so it can be applied by the shoppers themselves.

25. Casely makes intelligent cross-sells (with a mystery item)

We agree that cross-selling intelligently for mobile – where products are placed conveniently and can be added instantly – can be a blessing. 

Especially on the checkout page, it’ll mean an increased possibility of increasing the customer’s average order value (AOV). 

However, take care not to cross-sell outside the 10%-50% price range of what your customer can afford. On mobile, this can not just take up unnecessary space without adding value but also potentially put the customer off the entire purchase.

You can effectively peg your checkout cross-sell prices by drawing from existing customer behavioral data, which can tell you about their purchase history, what price ranges they explored and what they bought into etc.

Casely follows the 10%-50% price range rule without fail. In the following example, the main product in the cart was $20—so the brand suggested another that cost $15. 

To make it even more attractive, a Black Friday discount auto-applies, along with a mystery case offer at 90% discount.

Key takeaway: Cross-sell on checkout, only when it’s a value addition. 

You'll love this: 15 Brilliant (Non-Intrusive) Mobile Pop-up Examples In eCommerce

26. Eye Buy Direct nudges inactive on checkout 

Shoppers forget to check out, especially when they're on mobile devices. This is exactly why you need to remind shoppers about completing the purchase, while they are still in checkout. 

Trigger a nudge via your live chat or a pop-up nudge when a shopper spends more than 30 seconds without any activity on your checkout.

Offer active services like live support, or information like BNPL payment – or you can simply remind shoppers like Eye Buy Direct does:

Key takeaway: Remind shoppers to complete their shopping, while they still can. 

Pro Tip: Start a countdown timer, if you have an offer on checkout – use copy like “this cart with $X OFF will expire in xx:xx” and two CTA buttons like “get this offer while you can” and “save cart for later.”

27. Aritzia offers login with social media accounts

If your store requires shoppers to create an account on checkout or login, offer the option to login via socials or platform accounts. 

This not only signals to a first-time shopper that your store is credible enough to support social logins, but also is really convenient for returning shoppers. 

Plus you don't have to spend all that time asking for information. Here's a perfect example from Aritzia:

Key takeaway: Skip passwords and manual account creation – make it really easy for shoppers to log in with the most used platforms on mobile. 

28. Northern Tools lets shoppers search/pick addresses

Addresses are a tough nut to crack. Get them wrong and you will end up with high return rates. 

This is why, featuring a third-party mechanism to drop pins on maps – or searching addresses is a great way to reduce cognitive load while checking out on mobile devices. 

Here's a great example from Northern Tool’s mobile checkout – where they offer the option to search addresses:

Key takeaway: Offering the option to enter addresses by dropping a pin is a great way to reduce distractions during checkout. 

29. Harry’s offers superb UX for subscription checkouts

Subscriptions require a greater amount of commitment than the standard one-time purchase. The goal is to make the checkout risk-free. 

One way is to display the next shipment date for subscriptions on checkout, along with subscription-specific USPs like easy cancellations, email reminders, discounts on every shipment, etc. 

Check how Harry’s does this to optimize the checkout experience on mobile: 

Key takeaway: Make sure shoppers don't feel pressured when checking out a subscription – avoid information overload at all costs. 

30. Tee Public incorporates Christmas into the checkout flow

Apart from decking up your checkout’s UI with holiday-specific visuals and colors, it's also a great idea to modify your checkout copy, as well. 

For example, you can show delivery dates in such a way that shoppers know which shipping mode will get them their order before a certain date arrives. 

Check how Tee Public shows a "guaranteed before Christmas" on their shipping methods. 

Key takeaway: Edit your checkout design and copy around the holiday season to include the seasonal aspect, in terms of visual as well as functional appeal. 

31. Casetify offers an incentive to checkout

Getting shoppers to log in is a tough task – especially when it's a first-time shopper who is still wary about your brand. 

Incentives like first-time order discounts, coupons, and loyalty rewards are great for swaying shoppers – but make sure they’re visible right at the top. 

Check how Casetify creates an irresistible UVP with loyalty points, coupons, and free shipping. 

Key takeaway: Frame incentives in such a way that shoppers can't afford to miss em’. 

32. Smashbox smashes the checkout UX

You don't always have to display a progress bar to provide great UX. 

Take inspiration from how Smashbox features a single-page checkout, that too with low scroll depth. 

What they do is: break the checkout process into two tabs within one screen – with a sticky bar at the bottom, featuring a button to lead to the next step. 

But that's not all, they only use two colors and feature clear policy details and trust badges, as well as important links at the bottom of the checkout page. 

Key takeaway: Use tabbed content along with a sticky bar to enhance your mobile checkout’s UX.

BONUS: What is mobile checkout optimization?

Mobile checkout optimization is the process that eases up a shopper's experience of buying and checking out post purchase on mobile.

When you're optimizing the checkout flow for mobile, you're essentially making the process of keying in personal details and paying up more intuitive.

Why this is important is because mobile users are steadily growing—in fact. between late 2022 and the first quarter of 2023, 79% of smartphone users bought at least once using their mobile phones.

What causes mobile shoppers to abandon their shopping carts?

While mobile shoppers abandon their shopping carts for a host of reasons, the top ones seem to be:

1. Unexpected shipping costs

According to research, 61% of online shoppers abandon the cart when they unexpectedly find high shipping costs.

This is no exception for mobile users as well.

Come to think of it, most people (about 90%) would gladly buy if free shipping is on offer—so on the contrary if they find they have to pay more and the cost goes up at some point, cart abandonment becomes a natural consequence.

2. The need to create a user account

At a time when a mobile shopper is hurriedly trying to pay up and end the process, some businesses make account creation mandatory.

This throws off an otherwise smooth and fast process and may force mobile shoppers to share information that they're not yet willing to share.

3. Payment security concerns

Given that 1 in 2 American internet users had to face online breach in 2021, it's natural that mobile shoppers are wary of modes of payment.

If they find the ways to pay are not trustworthy, they may instantly decide to jump off. It may also happen if the interface looks untrustworthy in the absence of trust badges and security seals.

4. The need to do research

78% of shoppers have been found to do product research while they were hanging out online instead of a store. Now this clearly talks about the mental space shoppers are in when they're trying to make mobile purchases—they're always on the lookout for better deals.

So even if they've reached mobile checkout flow on a particular store, they may want to abandon their shopping cart and research options across other stores.

How do I optimize my mobile checkout page?

Customers experience a wide range of emotions during their interactions with a brand.

As per this research, customers start their journey on a positive note but by the time they reach the checkout stage, they often become frustrated and leave. 

If eCommerce brands can appeal to the right customer emotions at each stage of the purchase journey, they will enjoy significantly higher checkout rates.

Here are the 8 key emotions that you need to incorporate into your mobile checkout page optimization strategy to boost conversions.

1. Make your customers comfortable during checkout

Make sure your checkout page looks similar to the rest of your store – this will put your customers at ease and also help build trust in your store. Here are some mobile checkout best practices to keep in mind when optimizing your mobile checkout page for a seamless and familiar experience :

• Have an adaptable store design, which is extremely mobile-friendly
• Use progress bars and single-page checkout processes
• Use familiar icons and CTA buttons
• Set up store navigation based on popular templates

Here’s a great example of what to avoid. Notice how the Lume Deodorant store changes radically when it goes from cart page to checkout.

2. Help customers checkout with ease

Not all shoppers are tech savvy and most won’t even bother to read small text. This is why it’s extremely important to optimize your mobile checkout for ease of use and move shoppers to the end of the purchase without making them jump through hoops – which in turn will prevent customers from losing interest – boost repeat purchases and customer loyalty in the long run. Here are some ideas to try out:

• Reduce the number of fields and forms in the checkout process
• Use autofill in forms wherever possible
• Enable auto applying of discount codes and coupons
• Keep visual distractions to a minimum when it comes to site design and copy
• Be clear and upfront about vital information like delivery timelines and product features

Here’s an awesome example of a simple yet intuitive mobile checkout design from Able and Cole, featuring a multi screen checkout with extremely interactive copy and a progress bar on the top.

3. Offer a secure mobile checkout process for customers

Checkout abandonment at the payment stage often originates from fears exacerbated by prior bad experiences and stories of online shoppers being duped. Here are some ideas to boost your payment security and data privacy:

• Always present multiple payment options to customers
• Allow guest checkout options so customers don’t have to share their personal data unless they want to
• Provide social proof through reviews and ratings as a confidence-building mechanism
• Use certificates, awards, and badges

Here’s an optimized mobile checkout example from Walgreens that shows the brand doesn’t care only about money. They let customers know when and where they would be receiving their order before they ask for billing details.

They let customers know when and where they would be receiving their order before they ask for billing details.

4. Offer a calm checkout experience to customers

Sometimes, the smallest thing can set a customer off.

It's super important to keep things looking the same as people checkout on your mobile page. Try not to suddenly change stuff, like making the cart cost a lot more when they're about to pay. That can make folks scared or guilty and they might just leave everything behind. Here are some ideas for you to optimize your checkout:

• Update cart value in real-time as products are added
• Offer Luhn Validation (to make sure payment details are correct) 
• Ensure there are no hidden or surprise costs added towards the end
• Ensure complete cost transparency and show detailed breakdowns from the start
• Allow customers to subtract items at checkout and provide alternate finance options like installments

Here’s a great checkout example showing what to do, and what not to do—one checkout page features great UX, but doesn’t provide error messages when a user enters the wrong payment details – while the other one does:

5. Build a checkout process that customers can trust

When you're optimizing your mobile checkout page, it's super important to make customers feel safe. You can do this by giving them lots of reassurances about products, payments, and their data. Here are some more superb ideas to try out:

• Display seals and certificates that prove security and authenticity 
• Improve page speed and display it without any error
• Incorporate a live chat support option for customers
• Use positive engagement messages like, “How can we help?”
• Offer delayed and planned payment options for customers. 
• Display reviews and testimonials from customers and experts

Here’s a prime example of a checkout page that’s optimized to build trust. Ana Luisa displays different badges to highlight brand UVP(s) along with a review to reassure the customer.

6. Induce delight through your checkout process

Research has shown that dopamine releases in the brain even before customers hit the purchase button. This means the purchase journey itself can be extremely pleasurable and rewarding for customers. A good way to further this dopamine hit is to load the checkout stage with incentives and rewards. You can also:

• Offer purchase incentives including discounts and offers
• Offer conveniences like free shipping and guaranteed returns
• Offer surprise and mystery gifts with purchases to create anticipation
• Enable expedited delivery to reduce wait times
• Showcase unboxing videos so customers get a taste of what to expect

Fréja automatically offers the first order discount to surprise shoppers:

7. Attain customer satisfaction during checkout

Post-purchase regret is something you must address if you truly want to enhance your mobile checkout. What can help? Sending them confirmations, saying thanks in emails, and keeping in touch for feedback. These steps keep customers happy once they check out.

• Develop a post-purchase email strategy that includes multiple confirmations for transactions, shipping, and delivery
• Curate a personalized thank you message for every order
• Create a follow-up communication sequence for feedback
• Send timely reminders for product refills and repeat purchases, especially for FMCG products

Here’s a great example of post-purchase communication from Walmart on the thank you page, where they reaffirm the savings: 

They also provide suggestions for the next shopping run at Walmart, creating a really smart upsell.

Pro Tip: Add some personality into your thank you page copy, something shoppers can remember – for example, you can offer a really cheeky outtake to how good the product usage will be that they will have to come back “See you here soon, kiddo!"

8. Encourage customers to checkout

An online store either gets serious shoppers or those looking to browse or compare products (who aren’t gonna buy). This is exactly why a series of financial incentives or process-based conveniences is required to deliver emotional nudges that will ultimately push non-converting towards checkout. Here are some ideas to try out on your mobile checkout page:

• Improving the checkout experience by adding progress indicators and auto-fills
• Using limited-time or quantity promotions to convey FOMO and urgency
• Using up-sell and cross-sell strategies for more ROI and value per order
• Enabling single-click purchases for mobile shoppers and saving cart details for website customers
• Avoid pushing purchases too early in the customer journey and sending too many follow-ups

The perfect example of an emotional nudge is this Williams Sonoma mobile checkout page, where they dangle $$ in rewards that a user can earn once they complete a purchase.

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Pro Tip: If you have returning shoppers on your checkout, offer them an opportunity to earn a referral bonus. Aligning and incorporating these key emotions with your mobile checkout page can help create a harmonious and seamless shopping journey that resonates with customer preferences and enhances your mobile checkout conversion rates.

‍BONUS: Speed up your checkout pages

Mobile users are more impatient compared to desktop users. A desktop user can wait for 5 seconds but a mobile user would have clocked out at 3 seconds (making it the ideal load time).

At the checkout stage, every customer counts. Deloitte’s study proves the same: load time is the most important reason why mobile users abandon checkout. 

In fact, 10% of customers end up not purchasing just because of slow loading. 

Here’s what Unbounce’s report finds as well.

The report also shares how eBay was able to achieve a 0.5% increase in add-to-cart count by decreasing their load time by 0.1 second. 

Key Takeaway: When optimizing for mobile, make sure your checkout screen loads under 3 seconds.

Recommended reading:

The Best One Page Checkout Examples in eCommerce (2023 Update)

35 Stunning Examples of Checkout Pages

Multi-step vs single page checkout, which is better for your eCommerce store?

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