51 Marketing Ideas For Online Pet Stores (With Examples)

The pet industry isn’t nascent anymore. North America now holds the title of the largest pet market in the world, with a 40.2% revenue share. 

The effects of this? DoorDash, Walmart, and Amazon have entered the industry. Which of course means that the same old marketing strategies won’t work as well anymore. 

The way out? Bring high-intent traffic, continuously. Here are 41 marketing ideas for your online pet store to help you walk a league apawrt.

Let's go! 

51 Really Cool Online Pet Store Marketing Ideas & Strategies

Product Marketing Ideas

Traffic Acquisition Strategies 

Social Media Marketing Ideas

Content Marketing Ideas

Personalization Marketing Ideas

Referral Marketing Ideas

CRO Strategies 

Email Marketing Ideas

▶ Product Marketing Ideas 

1. Avoid heavy discounting – provide value instead

Why: there’s no point in discounting – when there’s a market ready to buy ‘premium.’

Gen Z and millennials are the largest demographic of pet owners – and they care more about what a brand offers.

It doesn’t always have to be about sustainability. It can be offering value through an auto-renewable subscription, pet insurance, or even weekly deals:

2. Plan products around seasonality

Did you know? Nearly one-third of all millennial/Gen Z pet owners tend to throw pet-themed parties.

As an online pet store, you can plan your product ranges far ahead – like curating collections for special occasions like the 4th of July, National Pets Day, etc.

Other than that, you can also be planning ahead for the winter and rainy season, by helping pet owners prepare in advance. For example, you can consider giving early access to pet rainwear collections during the summer months. 

3. Don’t hesitate to offer free samples 

Pet owners aren’t exactly risk-averse. While most will be willing to try out advice they read online or in a magazine, they still need that stamp of approval. 

This is why your product marketing plan should include a sampling strategy – especially if you’re just starting out (or are launching a new range of products). 

If you don't want to offer products for free, simply offer a trial pack. Or, create bundles out of multiple trial packs – to help shoppers find the best match for their needs – and not impact your AOV (here are some amazing ideas to increase your AOV).

P.S. This strategy works best for brands selling edible pet products – or any item that can have a trial pack. For pet clothing/accessories, you can offer a trial period within which they can return it for free. 

FURTHER READING: Reduce eCommerce Returns with Intelligent UX (+ Smart Handling ideas)

4. Avoid stocking up on slow-moving products 

It’s quite easy to fall into the trap of stocking up on products that seem groundbreaking (like a really cool-looking cat tree house). 

Although, how many shoppers will shell out 300 bucks for that? Probably not a lot. 

To avoid the lure of stocking up, look at the reviews of existing/similar products in the product category you're considering stocking up on. 

This data will tell you if it’s a slow-selling or seasonal product. For example, it’s a slow-selling/seasonal product if the reviews are spaced really far apart – or, a particular period has one too many reviews:

FURTHER READING: 25 Proven Ways To Sell Slow Moving Inventory (eCommerce)

▶ Traffic Acquisition Strategies 

Organic

5. Get search share with niche keywords

What do Stella, Tiki Pets, and Open Farm have in common? They all have their healthy share of search from rapidly growing (and trending) keywords like “fat-free pet food”, and “high-fiber {pet type} food.”

All you need to do is ensure that you’re targeting keywords your audience actually uses – and what they may be looking for.

How do you find this data? Other than checking Google Search Console, and your GA4/analytics tools, you can consider using hidden form fields to capture user data like location from their IP, what URL they landed on, and pages they viewed. 

Other than that, you should also track queries entered in your site search.

6. Focus on hyperlocal discoverability

Most eCommerce pet brands sorely miss out on this simple fact – pet owners typically need quick service. This is the same reason why most search engine results for pet products show local business results. 

If you have a local fulfillment warehouse – or a service point – list it on a Google Business Profile – along with a correctly optimized Google Merchant Center:

7. Make sure your Merchant Center listings show your USP’s

A simple oversight in a listing can take the sale away from your own store (even if you do rank). 

Consider adding product sizing, returns window, and shipping fees (if any) along with ratings to all your Merchant Center listings as a bare minimum. 

Or else, you may face something like this example. Note how CatGuru’s listing shows the delivery period and its status as a small business – but the Amazon and Chewy product descriptions are just better:

Paid

8. Optimize your remarketing offers

In our research, we’ve seen many smaller pet brands running one to two variations of a single ad that target the same user, over and over. 

What you can do instead is use dynamic retargeting ads (ads that show existing users their last viewed product) – along with an offer that’s relevant to them. 

For example, Wild One shows a dynamically generated product with a custom welcome offer for visitors who have viewed their products:

P.S. Consider offering ‘bundled’ offers, built of new products, to repeat shoppers, and browse abandoners – so that they feel like they’re getting an awesome deal:

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FURTHER READING: Convert more paid traffic—9 strategies that always work (eCommerce)

9. Create ads with solid creatives

Following up on the previous point, online pet brands need to rethink their paid acquisition strategy – and the second step is fixing the content. 

Why: your ads may not be moving users down the customer funnel. 

Start by inciting curiosity for awareness in your first ad – introduce, establish the product, and show them how to use the product:

Follow-up with social proof in your second ad – lift a quote from a review along with a scroll-stopping creative that speaks to the pain point:

Lastly, end with an offer for high-intent customers – make sure you’re only targeting people who’ve ‘added to cart’ and have seen the second ad at least 7 times:

▶ Social Media Marketing Ideas

10. Generate interest out of giveaways, sweepstakes

Giveaways are traffic magnets to build awareness – help you clear slow-moving stock without reducing brand value – and get reviews for new products. 

So, there’s no reason why you shouldn’t make giveaways a part of your pet store marketing strategy – except that you shouldn’t do it yourself. 

What you should do instead is: employ pet experts from YouTube (or similar platforms) to hold giveaways of your products – like Inkbird does with Jason’s Exotic Reptiles:

FURTHER READING: 15 Underutilized Social Media Ideas For eCommerce Brands

11. Subtle product placement = curiosity

Apart from giveaways for your pet products, there’s a more subtle (and higher intent) way of generating awareness and sales. You can simply incentivize pet influencers to subtly place your products in their videos. 

Doing this not only builds social proof – but doesn’t always end up looking like a paid promotion. 

If you’re wary that you may be wasting your budget because of many non-pet owners following these influencers, here’s a quick reason why you should consider this pet marketing strategy:

Pet owners can always sniff out products they like – and here’s proof:

FURTHER READING: eCommerce social proof: What, why & how (with proven examples)

12. Get out into the community 

Planning a real-life meet and greet or a fashion show for cats? Tough. Actively engaging with your community? Doable. 

All you have to do is use your UGC creatively – show your community photos of pets from within your community – or post puppy footage shared by customers.

To take it a step further, you can actively involve pets from your community in product development – as Bark does by announcing a customer’s pet as their ‘Chief Toy Officer’ 🪀:

P.S. You don’t always have to select an influencer – your intentions should be authentic:

13. Plan a live stream meet and treat

Your pets and their pets on a live stream? Instant hit. 

Instead of trying to plan offline events, take your networking efforts online on a regular basis. 

You can hand out awards – show product demos – get feedback – and reward shoppers for participating. Need ideas for these live streams? Try these ideas out:

• Pet of the Month live
• Vet expert collab live
• Blind taste test by Paw ambassadors 
• Pet-fashion show weekend
• New product launch giveaways 

FURTHER READING: 10 eCommerce brands winning at Social Commerce (+ Lessons we can learn from them)

14. Use social shops on inspiration platforms – like Pinterest

We’ve all probably created a Pinterest mood board at least once in our lives. For your pet store, Pinterest is THE platform to market your products. 

Why: the visual search engine helps bring shoppers who are looking for something close to your product – and the fact that 96% of searchers on Pinterest are open to receiving new ideas. 

Linking a shoppable pin makes the product discovery process extremely short – here’s a perfect example of this in action:

15. Be active in social groups

The first mistake all brands make, when engaging with social media groups, is trying to build links. 

Your goal is to target the right platform – and start a conversation (not links). 

Facebook groups are all alright, provided they are active. Or else you can always go down to Reddit – or any other active forum. 

Simply ask a question regarding a product category – or a pain point that all pet owners share:

Then, all you have to do is wait for the conversation – hear out the points (they will help you in writing product descriptions and create a better product).

If the thread takes off, use a friend – or an employee to comment your brand’s name 😉:

16. Invite vet collabs

Veterinarians are among the most trusted sources of information – and getting a shoutout from them shows that vets trust your brand for their own pets.

Here is an example from @drbrown.vet on TikTok showcasing what their pet clinic staff use to feed their pets:

FURTHER READING: TikTok eCommerce: 40 Brilliant Ideas (With Examples) For 2024

17. Create a challenge

Challenges are the quickest way to go viral – and help you bring your product to a whole new audience. 

All you have to do is find some influencers, your target audience follows – like lifestyle influencers or pet fan pages. Once you find them, sponsor them to take up a challenge.

Here’s a perfect example from @mellisametrano, a lifestyle influencer, trying to grow Aqua Dragons:

The outcome? The video becomes a full-blown sales generation machine – here’s a comment from the above video:

You might also like: Converting Mid-Funnel Customers in eCommerce: 14 Effective Strategies

18. Partner with a cause on LinkedIn

Pets and LinkedIn? An unlikely combination to some – a power move for many. 

Why: pet owners don’t stop being pet lovers just because they’re on LinkedIn. Nearly 47% of pet owners chose a brand because it aligned with their values.

And, what better way to showcase the impact, than LinkedIn? Here’s a perfect example from Pooch and Mutt’s contribution, put on display by Woodgreen Pets Charity:

P.S. You should also use your emails to inform subscribers about your milestones – according to Nielsen, “human-raised” and “ethical” pet products are the biggest growers in terms of sales:

19. Plan your content with the element of surprise

This advice may seem wildly obvious, but your social media content as a pet store must stand out. Customers should feel that they can approach you at any time. 

This means your content has to include the element of surprise – the feeling that something like this has never happened before – and above all the mutual feeling of being relatable.

This applies to your own content as well as your influencer marketing content. It can include sharing a meme – uploading behind-the-scenes fails – or a hilarious prank call to pass the vibe check:

▶ Content Marketing Ideas

20. Plan content for all kinds of pet owners – especially new dog owners 

Research shows, 50% of all dog owners may be new to it. Which is why most search results feature sections on educating new pet owners. 

So, your goal here is to plan out content to build authority – even if it’s all about bowls for cats. 

If you think, who’s gonna care – here’s a perfect example of rich search results that educate searchers on the kind of bowls best suited for cats:

You'd also like: Influencer Marketing 101: Step-by-Step Strategy For eCommerce Store Owners

21. Create how-to content

Following up on the previous point, once you do plan the content, it’s time to dig deep and create the perfect blog template. 

Remember: your goal is to educate – and lead people to your products. 

Note how Stella & Chewy creates a super-short yet helpful blog post but leaves trails of the product on the header.

Check out the ‘where to buy’ and the subtle product placement in the blog images:

FURTHER READING: 14 eCommerce content marketing mistakes (+ their fixes)

22. Distribute effectively through guest posts

However, if you’re just starting with blogging, consider reaching out to established bloggers/publications, who specialize in pets or the industry thereof. 

Consider creating a small guide on various topics for them to publish – or get your product reviewed, like this example from ‘The Spruce Pets’:

▶ Personalization Marketing Ideas

23. Bring data to the core of your marketing efforts with quizzes

Bigger pet eCommerce platforms are increasingly using personalization data to service customers better – all while improving retention rates.

Your quizzes don’t have to be really extensive – you just need to gather data on user preferences from time to time. 

You can use the data to create diet plans – recommendations – and even upsell subscriptions with a guarantee:

P.S. You should also offer options to existing users to update their pets’ profiles with info like allergen, pet owner type, etc. – check how this non-intrusive pop-up does exactly this:

FURTHER READING: 9 ways to create a powerful personalization experience on your store

24. Upsell and cross-sell based on customer history

Personalization, however, is mostly just smart advice that feels personal. 

For example, you can change the recommendations by a customer's location – like offering pet winter gear to shoppers accessing your store from Northern Canada. 

Or, you can just base the recommendations, based on a product, or a customer's viewing: 

FURTHER READING: eCommerce Product Recommendations: Strategies, Examples, Do's/Don'ts

25. Trigger the correct pop-ups to retain more visitors

You can also use personalization to increase session duration. How? Just trigger the correct pop-ups by time spent – or action taken on the page.

For example, you can trigger this exit-intent pop-up, if a user has viewed at least one category page and spent less than 30 seconds on a product page: 

26. Incorporate every personalization effort in your live chat

With bigger pet brands like Walmart+ bringing in telehealth for pets, your live chat capabilities need an upgrade.

Why: telehealth essentially is the ultimate personalization laced with expert support – and as a pet eCommerce store, your live chat is THE ultimate tool to provide service. 

It’s like your personal hotline, wired to your website. All you have to do is nudge with clever copy:

Once a user engages, you have to show that you remember your viewer – 91% of shoppers expect this. 

For first-time visitors, you can recommend by browsing history and time on a page—for returning shoppers, you can follow up with how their purchases are helping them (along with expert tips).

FURTHER READING: Conversational Commerce: 21 Amazing Real-World Examples (eCommerce Brands)

▶ Referral Marketing Ideas

27. Use a Referral bonus or a 'VIP' discount

What if you could bring the feel of an event online – and get new customers while increasing ‘Customer Lifetime Value’ (CLV)?

This is exactly what referral marketing does for you. For referrals, it’s a lot like affiliate marketing, except you don’t have to educate your referrers – and you pay only once. 

How do you start? All you need is a simple sign-up nudge to your loyalty program:

Consider highlighting the benefits, like early access and loyalty referral bonuses for each customer brought in – note how this email from paw.com does this:

FURTHER READING: eCommerce Referral Email: 10 Examples That Really Work

28. Build B2B relations with your referral emails

What if there was a way to actually increase your business’s reach – and grow your email list? Check how Woof creates a unique spin on a referral email – with a custom landing page showing the rules and offering 15% off on the next order:

FURTHER READING: 28 No-BS Ways To Get More Email Subscribers in eCommerce

29. Consider listing on other seller platforms

By platforms, we mean Amazon, Etsy, eBay, etc. – the benefits are simple – you get more coverage. And, if you’re just starting your pet brand, make it a priority to get listed on these platforms. 

Why? You don’t have to worry about a lot of nitty-gritty details like shipping, or designing a listing. 

▶ CRO Strategies 

30. Show the products on the paws

All the above marketing strategies are to bring high-intent traffic to your pet store. 

Once they arrive, your job is to answer questions like ‘Will it fit’, ‘Is it safe for my pet’, and many more. And, your images are the first thing they’ll look at. 

This is why we recommend using your product images to show the sizing. Don’t be afraid to use infographic-style images – show it with an intended pet, like West Paw does with their Topplr toy. 

Note how they show different dog breeds with various product sizes and colors to make it visually appealing:

FURTHER READING: 17 Elements all High-Performing Product Pages have in common 

31. Enable smart filters based on desired outcomes from using the product

Reviews are #1 for building your SEO – and acting like a forum of sorts to help curious/apprehensive customers find answers.

Note how this block houses popular pain-point/solution/intended effect buzzwords like ‘poops’, ‘energy’, ‘health issues’ as filters – along with an option to ask questions:

FURTHER READING: 16 proven ideas to improve eCommerce filtering for better shopping experience

32. Upsell subscription pricing

According to APPA, nearly half of all pet owners have some form of subscription for their pets. And, it’s time you put this data to use. 

Subscriptions are a much classier way to show a discount – while helping you reduce shipping costs. 

Note how this ‘add to cart’ callout has displayed the pricing, extremely persuasively:

33. Intelligent sizing – change by pet

This personalization hack should’ve been up with the personalization ideas – but, we’ve brought it down because of the sheer impact it has on conversion rates. 

Why? Sizing is an extremely important pain point for pets – especially if you sell clothing. 

Not only should you remember the sizing, according to a pet profile – but also, show a sizing calculator/quiz akin to a human clothing store. Check how this sizing calculator does exactly this:

P.S. Use microcopy to extend the impact of this feature – note how the above size calculator features an expert suggestion to the estimate – and how the microcopy on the product page shows a warning message when a user selects a wrong size:

FURTHER READING: eCommerce Conversion Rate Optimization: 40+ Practical Ideas, Examples, Checklists

34. Help discoverability – use the search bar effectively

There are quite a few types of pets and, for each, there are about 50 different categories with 100 different products. You get where we’re going with this, right?

Your goal as a pet store owner is to help pet owners find just what they need in the first fold itself. How?

Use your search bar to showcase your expertise as well as showcase seasonal offers like Father’s Day as Entirely Pets does:

35. Get the value proposition clear on the first fold of your homepage

Your first fold can help you create a prepared customer – or increase your bounce rate. The rightly designed first fold reduces the cognitive load – and shortens the conversion path by half by leading customers to your intended action.  

You just have to make sure that the value proposition is clear – and that visitors know what they have to do. 

Check how Yappy’s homepage does exactly this by offering two CTA buttons that lead to a quiz:

P.S. The two-CTA strategy works best for mono-brand pet stores that cater to one or two pets – for multi-brand/multi-pet stores, consider offering your most popular product categories as well as the search bar on the first fold to aid product discovery.

FURTHER READING: Above the Fold: 12 ideas for better conversions (+ amazing examples)

36. Create product descriptions that give them info on how to use the product

Most pet owners are victims of the Einstellung effect. Which means they bought something for their pet – and the pet just used the box it came in. 😞

They have zero idea whether their pawpal will even like the product they buy.

This is why your product description needs to demonstrate that your product is a great fit for their pet. 

How? Show the product in use by the intended type of pet – support it with quick technical info and facts – check the ‘did you know’ section: 

P.S. Consider adding tips in your product FAQs to create a better product page – like ‘how to get your {pet type} to use the {product name}?’ 

FURTHER READING: How to write product descriptions for mobile: 27 proven ideas (with examples)

37. Show allergen information to create your USP

Following up on the previous point, you should always make it a point to show your product warnings. 

Most of what's okay with humans may not be okay for our paw-friends. 

Declaring this will help you establish your product USP’s – check this example: 

FURTHER READING: 22 Ways to Use Visual Cues to Drive More Conversions in eCommerce

38. Improve checkout rate with free shipping

If your pet store is struggling with low conversion rates, check if your delivery period is visible across your site. 

You can inform users after they've spent some time on your site through a pop-up to educate them about your policies:

But make sure you've highlighted your shipping timeline, especially on checkout – so, that they know when to expect the order: 

▶ Email Marketing Ideas

39. Land the signups

Most of your pet store’s email marketing efforts wouldn't bear fruit if you sent emails filled with cat products to dog owners or vice versa.

Make sure you’re capturing at least some information about pets, like what type of pet they own, or the age of the pet:

FURTHER READING: 28 No-BS Ways To Get More Email Subscribers in eCommerce

40. Help customers find 1:1 support

Email marketing for pet stores isn't just about getting sales – it's about delivering authenticity, service, and exclusivity. 

Diggs does exactly that by announcing their concierge service to active customers – which makes them feel more in touch with the brand (and amp up the post-purchase experience):

P.S. You can consider using a 1:1 follow-up in your cart abandonment emails for your pet store – this will ensure that you actually do end up helping shoppers. 

FURTHER READING: 21 Tips to Increase Sales Through Email Marketing (+ Amazing Examples)

41. Celebrate and educate through seasonal emails

If you're wondering what kind of seasonal emails – check how Dogeared celebrates ‘National Pet Preparedness Month’  by educating subscribers about how to deal with dog emergencies in their newsletter:

Need more dates on when to plan your emails? We got you covered:

Dates to celebrate for pets:

• 14th January: National Dress Up Your Pet Day 
• 2nd February: National Hedgehog Day
• Last Tuesday of February: National Spay Day
• 23rd March: National Puppy Day
• 9th to 15th April: National Dog Bite Prevention Week
• 24th April: National Pet Parents Day
• 11th June: World Pet Memorial Day
• 17th June: National Take Your Cat to the Work Day
• 19th June: National Garfield the Cat Day
• 30th July: International Friendship Day
• 26th August: National Dog Day
• 1st October: National Black Dog Day
• 4th October: World Animal Day 
• 13th October: National Guinea Pig Day 
• 27th October: National Black Cat Day
• 29th October: National Cat Day (October 29th) 
• 2nd December: National Mutt Day

Months to celebrate:

• September is 'Responsible Dog Ownership Month'
• August is unofficially known as ‘DOGust’
• May is 'National Pet Month' in the United States

P.S. Also do remember to celebrate customer anniversaries with the brand – like pet birthdays, first purchases, etc. 

FURTHER READING: Best-Performing Holiday Email Templates for eCommerce (+ Brand Examples)

42. Winback pet owners with refills

Before you send out a ‘hey, we miss you’ on inactivity – go Penelope Bloom’s way – and offer bundles based on purchase history – along with a personalized discount code:

P.S. Consider looping in the repeat purchase angle in your upsell email – all you need to do is display discounted pricing for repeat orders along with regular pricing on personalized recommendations – here's an example:

FURTHER READING: Writing Replenishment Emails That Convert

43. Help them save on a budget

What is the quickest way to build loyalty among pet owners? Show you know your stuff – while giving them the best possible deals – which is exactly what Pet Valu does in this email – with personalized recommendations by budget and browsing history:

P.S. Personalization is critical to successful pet store email marketing – so, try building a drip sequence with a product recommendation email like this one as the first email – and the second and third emails being flash sale/mystery gift type emails, featuring products a subscriber has engaged with. 

FURTHER READING: eCommerce Upsell Emails: High-converting Examples (+ Templates)

44. Launch a pAwesome giveaway

If you're running a giveaway on socials – loop it in your emails. Consider giving subscribers a challenge – or show them what they stand to lose (in $ value) as Open Farm does – note the product images and the ‘$722 Value’:

P.S. Other than giveaways, consider running exclusive pet of the month contests – where a subscriber can upload photos of their pet for a chance to be ‘pet of the month.’ The best part is you can feature one winner while sending free gifts/samples to the rest who participated in the thank-you email.

FURTHER READING: Top 20 eCommerce Thank You Email Examples That Convert

45. Send a really interesting pAwlicy update

Email marketing for pet stores is all about being human. Change the definition of ‘we’ and ‘our’ – so people don't see you as a brand. When Kim and Sue (the founder and their pup) sign this policy update email – the ‘we’ in the email isn't a brand – it's a paw and her hooman:

Moreover, this pet store email shares the change and the reform – justifying the price increase – while showing what it's doing to make purchases easier (free shipping on repeat orders, suggesting lower priced products).

FURTHER READING: 17 Unconventional Post-Purchase Emails (+ How to copy them)

46. Create mouth-watering recipes

Getting pets to take their meds is a tough nut to crack – which is why, pet owners are always on the prowl for recipes. 

This is why it's an amazing idea to base your pet store’s newsletters on recipes for pets, from your blogs – as Dog is Human does in their weekly newsletter:

You can also consider segmenting your recipes by pet type and age – or issues like ‘{recipe} to make your pup shed less’ or ‘insect cocktails your reptile will jump on.’

P.S. Apart from recipes, your pet store emails can also feature vet recommendations and answers to FAQs from your social media comments. You can also try adding videos/GIFs in your emails showing the recipes/advice in action – doing this will increase your email’s click-through rate. 

FURTHER READING: eCommerce Newsletter: 20 Ways To Stand Out And Actually Drive Sales

47. Repurpose your Facebook Ads in emails

All you need to do is follow the Facebook ad creative framework and create hero banners and body images as Annie's Pooch Pops does – note the visual social proof right on the banner – along with a product features section that explains why the product’s great:

P.S. You can also test your Facebook ad creatives in your emails – all you need to do is feature a creative with a custom tracking link and map the click-through rate. 

FURTHER READING: 23 Secrets to Running Successful Facebook Ads (For eCommerce Stores)

48. Make some really smart recommendations in your cart abandonment emails 

Before you extend 1:1 support, make sure your cart abandoner is aware of the options available for purchase – and the benefits thereof. 

Paw.com does this by showing all available offers – like 20% off with a code, 20% off with SMS signup, and free points – along with some really specific product recommendations from the same category(blankets) and the parent category (beds):

FURTHER READING: 40 Abandoned Cart Email Examples that Actually Win Back Lost Customers

49. Scare them 🐾­ ­ ­ ­ ­ ­ 

This re-engagement email from Barkbox is the perfect blend of humor, excellent copywriting, and a really strong value proposition. What drives up the open rate is the subject line itself “Action required: You've been served…” – which then continues to become a hilarious full-blown legal letter from Bark, representing the subscriber’s pet.

The summary? The dog sums up how the dog is a “very good dog” and deserves compensation in the form of a “$5 monthly subscription from Barkbox”:

FURTHER READING: Re-engagement Email Examples That (Actually) Win Back Subscribers

50. Show some statistics in your pet store’s emails

It can be statistics about how many people follow a certain pet care regimen or how many pets suffer from a shared pain point – or it can be for backing up advice given to pet owners.

Pond Planet’s email may seem like a regular cross-selling email – but they add a poll result about how many pet owners keep their reptiles warm – and how some 44% aren’t that aware:

51. Send value over SMS

We saved the best for the last – all shoppers love great deals – especially repeat customers. 

This means SMS is the only channel where they come just for you. 😎

However, that doesn't mean you can't have fun with your promotions – here are some examples to get you started:

#1

Helping pet owners prepare in advance for Christmas with a Buy 3, Get 2 offer: 

#2

Showcasing a cause while announcing a sale: 

#3

A post ‘National Dog Day’ sale announcement through SMS: 

The secret to successful pet store marketing: Great UX 

Most pet eCommerce stores struggle to achieve a 2% conversion rate. 

This means 98% of visitors who visit—drop off without buying anything.

Why: user experience issues that cause friction for visitors.

And this is the problem Convertcart solves.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.

Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions. The best part? We won't charge you for this one. 🙂