Getting Traffic But No Sales? 24 Reasons Why (+ How To Solve)

eCommerce store owners often assume that high traffic means more sales.

But that’s not always the case.

If your online store sees lots of traffic but no sales, then it's time to evaluate your website performance and make some changes.

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Still looking to fix the no sales issue? Read on — we have meaty advice coming up.

Getting traffic but no sales? Here are 24 reasons why

1. High traffic BUT low buying intent

2. No connected experience between ads & landing pages 

3. Product discovery is a challenge for those ready to buy

4. Your store is aesthetic BUT NOT functional

5. You’re not optimizing checkout enough

6. The costs keep adding up as checkout approaches

7. Too many pop-ups OR shown too soon!

8. Your traffic sees many technical drawbacks

9. Shoppers are unable to make sense of pricing & offers

10. Go into the details with copywriting

11.  Your store visuals don’t make the buying decision easy

12. You solely depend on advertising to attract high buying intent

13. Assurance isn't consistent across your store

14. You’re using reviews, but not correctly

15. You offer a limited number of payment options

16. Shopper overwhelm is leading to low eCommerce sales

17. CTAs don’t match specific intent for action

18. AI-driven traffic that's not really serious

19. High-intent buyers don’t get last-minute support

20. The returns policy is threatening or complex

21. Hyper-personalized recommendations feel invasive

22. You don’t nurture according to customer journey

23. They don’t have a way to share website UX feedback

24. You’re not A/B testing features that do the selling

1. High traffic BUT low buying intent

Since you're getting traffic but no sales, look at the type of traffic. If your traffic is not interested in your products, how do you fix declining sales?

For starters, you could run a check on whether your store can actually convert web traffic to sales – here’s what we mean:

• Is the traffic even human – or from your target locations?
• Scroll depth over 30% means they’re exploring
• Average time on page? Aim for at least a minute
• Pages per session? You’d want at least 3
• Visiting other category pages = strong buying intent
• Less than 10% of sessions convert into return visits? That’s a huge red flag
• Do 99% of returning visits end within a week? You might be losing them during the research phase
• Long gaps between view and purchase? Indicates people are apprehensive about trying out your product
• Consider running this check every month (if you see some conversions every few months, do run a check on how long it took for the subscriber to go from view to purchase)
• What kind of terms drive traffic from SERPs – are they high or low intent? Check your search terms reports. For example, one of our luxury fashion clients was targeting broad keywords like “sunglasses for men” (which brought in high traffic but low conversions). When they switched to high-intent terms like “designer sunglasses for men” or brand-specific keywords, sales followed

Key takeaway: Consider conducting a check to determine if shoppers actually go through your site, where they come in from, and how many come back. The goal is to pinpoint problems that cause low sales on your eCommerce store – and in turn, drive better quality traffic that converts into sales.

FURTHER READING: What Is A "Good" Funnel Conversion Rate In eCommerce?

2. No connected experience between ads & landing pages

One of our clients was getting clicks but no conversions.

On analysis, we realized there was a big disconnect between the ads and landing page content & design.

Their ad team would create engaging ads with different themes and copy, expecting to fix the low eCommerce sales problem.

For example, the ad promised ‘50% off on products’. 

However, it didn’t reflect on their homepage or relevant product pages where the copy said ‘Up to 50% off’. 

This meant that the products could have discounts leading ‘up to’ 50% and not just a flat 50% off. 

To test our theory, we created a landing page that reflected the same messaging from the ads. 

The results? More sales in less than a week. 

If a potential shopper sees differing styles in copies, visuals, or messaging, it immediately makes them more cautious.

They might suspect the trustworthiness of the brand and bounce off. 

For instance, you are running a discount ad campaign only on select home decor products.

But when clicked, it takes them to the product listing page that has the home decor products, including the ones which are not discounted.  

This just makes shoppers frustrated and hunt for discounted products, increasing the number of steps to checkout. 

If you've been wondering why your website isn't generating leads, you too might be repeating the above mistake.

Here's what you can do: compile the eligible products under the same category and showcase only those on the landing page.

Pro Tip: Keep the focus on the products to improve conversions on the landing page. This means, removing the sticky header and limiting the number of scrolls.  

P.S. If you get high traffic but no sales, you could be seeing low ROAS too – keep reading: Low eCommerce ROAS? 25 Tested Ideas to Boost Conversions 

3. Product discovery is a challenge for those ready to buy

If you are getting traffic but no sales, then focus on shopping behaviour.

When new shoppers come to your online store, they want to quickly get the lay of the land and find what they want.

Easy product discovery is often the reason: 1) People buy faster and 2) People buy more.

Through our audits, we have seen stores feature hidden menus, cluttered footers, and unfamiliar icons. 

As stores grow and expand their product list, the navigation menu grows as well. 

Soon, you’ll add sub-categories, then sub-sub-categories, and even sub-sub-sub-categories. 

All of this creates a difficult journey, and confuses shoppers, prompting them to leave the site. 

A report shows that nearly one-third of online shoppers prefer to use site search to find what they are looking for.

The usual advice in site search personalization? Enable auto-complete and typing errors. 

But that’s not all you can do to speed up eCommerce sales.

Here's how to optimize your navigation for it:

a. Optimize search to show image results 

Make it easier for shoppers to identify products through image results as a part of your search box autocomplete feature. Make sure you offer options to filter by product variant specs (like sizing).

b. Localize & personalize product recommendations

Nudge shoppers to type and discover products through prompts on the search box. See how Newair offers different prompts related to their product list. 

c. Take care of non-product-related searches

Searches not related to products might not be a lot, but you still don’t want to lose them. 

Make your blogs, how-to guides, FAQ page results, policies, and other pages a part of your search results so that even non-product-related information is available easily to visitors via the search box. 

We recommend you to read:

i. 31 Creative (Yet Economical) Ways To Drive Traffic To Your eCommerce Store

ii. Sudden Drop in Organic Traffic to Your eCommerce Store? — Here's What To Do

4. Your store is aesthetic BUT NOT functional

Many stores find they get traffic but not as many buyers — with many preferring to explore mobile pages.

This often means the site is aesthetic but something is still preventing them from buying.

Many also end up buying only over desktop.

So, why do shoppers prefer to buy via desktop?

Firstly, they can view the product images better on a bigger screen. 

Secondly, it’s easier to navigate on a desktop than on mobile, where the icons might be smaller for different finger sizes.   

Furthermore, nearly 2/3 of American shoppers don’t trust retailers with their payment and personal information, especially across mobile devices.

If you are getting clicks but no conversions on desktop, then it's important to use cookies to personalize the experience.

You can use cookies to get more conversions from the incoming traffic and solve low eCommerce sales.

Since you are already collecting cookies, here’s how to use them to enhance desktop shopping:

• Recognize returning customers and have their data pre-filled when they enter checkout again.
• Reflect recent searches on the site (what visitors searched on mobile can come up on desktop and vice versa) 
• Update carts (send a triggered notification through email if shoppers added something to the cart on mobile)  
• Reserve products or ‘save’ carts (a great way to capture email IDs to save carts for a brief time or to send saved carts via email for later checkouts)

For a cookie-less future, read: 7 Smarter Marketing Alternatives to Third-Party Cookies (for eCommerce)

5. You’re not optimizing checkout enough

While it’s great to look around for inspiration, many stores blindly copy a design just because another, bigger brand does it. But just because the big brand is successful, it might not solve your conversion rate problems. - Mike Hale, UX specialist, Convertcart

If you see lots of traffic but no sales, then it's time to evaluate your checkout website design.

For instance, we worked with a brand that had implemented guest checkout on their website to ease shopping convenience. 

However, this meant they had no way to communicate with the customer and encourage future sales or nurture them. 

Which is terrible news when you're converting traffic to sales.

The solution to this low eCommerce sales challenge? Apply a social media login so shoppers could sign up and check out faster.  

This way, the store was able to collect important information without asking shoppers to fill out forms. 

The store could also nurture long-lasting relationships through emails and even retarget shoppers on social media to get eCommerce sales.

Pro Tip: If social sign-on is a technical challenge, just add a “we’ll need this to send only *super* important updates” microcopy below your email form field on guest checkout – and  a “get $5 OFF your order” for opting in by ticking “create an account for me.” 

The second part is strictly optional (but can go a long way in converting checkouts).

Consider Reading: Guest checkout: Still a good choice? (+16 way BETTER alternatives)

6. The costs keep adding up as checkout approaches

When a shopper lands on your store through an ad that promises 50% off on the products, they expect to purchase the product at a lesser rate.  

However, leading up to checkout, if there are any extra costs, then it just frustrates shoppers and nudges them to bounce off.  

You need to offer a cost breakdown right on the cart page if you want to improve your eCommerce sales.

This way, when shoppers add to their cart, they can view how much it will cost them. 

You could also provide a wider choice of shipping rates, from inexpensive standard shipping to express shipping, to help them make a decision. 

Key takeaway: Show all costs in the cart page itself – this helps you reduce the “initiate checkout but no sales” dilemma + reduce friction by a huge margin.

7. Too many pop-ups OR shown too soon!

According to a report, pop-ups are the most despised form of advertising today. 

Even Google hates it and penalizes stores for applying intrusive pop-ups. 

If you see lots of traffic but no sales, pop-ups might be hindering the UX.

Here are some alternative formats to the usual full-screen or middle-of-the-screen popups:

a. Slide-in popups don't interrupt

These move in from the side or the bottom and don’t obscure the main content.

b. Opt-in bars are optional

Optional bars that float at the top or bottom of the page at all times rather than pop up. 

These are great mechanisms for email popups, active contests, event signups, etc. even if getting traffic hasn't been an issue.

c. Subtle notification-style popups

To keep things truly simple and unintrusive, Beardbrand did away with the usual full-page popup and opted for this subtle email notification sign at the corner. 

Furthermore, you can segment pop-up copy by the webpage, customer history, and geographical targeting to generate more eCommerce sales.

Consider reading: Cart Abandonment Pop-Up: 19 Amazing Examples (That Actually Work)

8. Your traffic sees many technical drawbacks 

When a shopper lands on your website, there can be many things that attract their attention. 

If you've been wondering "why is my online store not selling enough", it may be time to fix technical issues.

It’s important to identify and address them because they can have a huge impact on your sales. 

If you see high traffic but no sales, then here are some questions to consider: 

• Is your website loading slowly? 
• Do you have any broken links?
• How are you redirecting them from an error or a page that doesn’t exist? 
• Do all of your payment gateways work on all browsers?
• Does your website work properly on all devices? 
• Are visitors getting notifications/emails when they submit a form?

9. Shoppers are unable to make sense of pricing & offers

Would you pay $80 for a taco, even if it came out of a Michelin-star diner? Probably not. 

It works the same way for your store, too, and it may be why visitors leave the website without buying. Too low a price, or too high a price, may be one of the reasons your website isn't delivering sales. 

So, if you know you’ve got high-quality traffic but no conversions, here’s how you can frame your pricing, so your web traffic converts:

• Show prices after applying the discounts (even better if you can show the savings like “$29 $40 – $19 Saved”)
• Break down the pricing to show the per-day use cost if it’s a daily use product (like $0.32/day)
• Increase the value of the price with upgrades (like a limited-time free gift or a refill subscription at way lower cost – like Quip does):

FURTHER READING: How To Get More Orders On Your eCommerce Store - 46 Proven Ideas

10. Go into the details with copywriting

Headlines, category pages, product descriptions, promo offers, and landing pages — these are all places where copywriting can shine and help bring in more sales.

There’s a lot of advice on how to structure and write eCommerce copywriting. 

However, there’s no guarantee that one approach is better than the others. 

If you write website copy for everyone, then it's for no one. - Luke Perry, CRO expert, Convertcart

Brands try to differentiate themselves by writing creative copy to solve the low sales challenge.

If you see high traffic but no sales, then here are some tips to write copy that converts: 

• Get simpler versions of your store policies vetted by legal and tech teams
• Display your policies in such a way that shoppers can skim the gist in under 3 seconds (think: icons + microcopy)
• Keep category names between 2 and 26 characters and less than 50 characters so that it’s easy to skim  
• Offer accuracy data under your product sizing – or mention tips for what size a shopper should order (this shows you know your shoppers’ needs)
• Write the product description in an inverted triangle, which ensures that every element helps build up momentum toward the CTA
• Use sensory words rather than just overflowing descriptions with adjectives (Remember, more verbs, and fewer adjectives) 
• Consider lending your brand a unique voice through humor, puns etc.
• Do include a section about what your brand does (just logos don’t paint a picture, even a line about why you exist, helps)

Pro Tip: Write copy to trigger the right emotion, for example, if you mention these features in your product description: “Noise-canceling. Immersive sound. 40-hour battery.” — make the subhead: “No distractions. Just you, your playlist, and your focus.”

11. Your store visuals don’t make the buying decision easy

A report shows that 22% of eCommerce returns were because the products looked different from the one that was on the store’s page.

Product images that aren’t picture-perfect create a subconscious trigger that they're relatable and can be trusted.

If your eCommerce sales are down, you have to see what your store visuals are doing to convince shoppers (making visuals of the biggest reasons behind your eCommerce site not selling).

So, if you’ve got lots of visitors but no sales, here’s what you can do with your product images:

• Show the quality of the product (clean backgrounds, multiple angles always help)
• Establish the benefits of the product through unique angles (writing long copy doesn’t always help; better to show it) – here’s how Samsonite does it – without going deep into what their backpack can hold:

• Show a 360-degree animated product display
• Display the product in a real-life setting, preferably with real people (this way, people can see the scale of the product)
• Ensure the images aren’t too broken, pixelated, or worse, inconsistently designed

Also, rich media formats such as 3D images can persuade customers to buy and increase the conversion rate by 40%.

Key takeaway: Visuals establish the value of your pricing with your copy and determine whether a store can actually convert website traffic into sales online. 

12. You solely depend on advertising to attract high buying intent

New brands often assume that a couple of ads or a giveaway = traffic that converts into sales. 

But that only works if your brand already has context, and most don’t. This is why, if you’ve got people clicking on your ad but not buying, it can be something as simple as:

• Shoppers can’t find anything about your brand on socials, or search engines
• You’re coming on too strong (instant discounts can signal desperation)
• You don’t tell why the product is great for shoppers (you just speak the benefits, not the emotions)

What you can try instead is:

• Build a targeted social presence – share lookbooks (or recipes) with subtle product placements that showcase your expertise (not just your products)
• Introduce your team, manufacturing process, and how you solve pain points your shoppers share, in your way
• Run contests for best commenters, or top engagers – reward them with samples, and allow shoppers to upgrade
• Partner with micro-content creators, specializing in particular niches – for example, if you sell tripods for phones, partner with photographers and instructors on TikTok or Instagram (this way you get more qualified traffic that converts into sales)
• Provide excellent customer service, reply to comments with your brand’s personality – empathy is everything – this will help your customers be vocal about you (just check the engagement on this post):

Key takeaway: If you want to build a website that converts traffic into sales consistently, you have to subtly influence people to jump on the ‘Bandwagon’ – meaning, you have to trigger the “It can’t hurt to try!” or “I've got to get on top of this!” mentality. People see, people do. 😉

P.S. Are your Facebook ads not driving any sales? Check your strategy with: 26 Secrets to Running Successful Facebook Ads (For eCommerce Stores)

13. Assurance isn't consistent across your store

When a shopper lands on your website, they already don’t fully trust the brand and/or product. 

54% of consumers who bought products over the Internet have admitted that they’ve been victims of online fraud—and this can be the reason behind low sales on your eCommerce store.

While there may be lots of adds to carts but no sales, you've got to look into how you are building assurance across your store.

Here are 5 key aspects to consider:

• The verifiability & recency of reviews
• The transparency around shipping & delivery windows
• The visibility of the founding team accompanied by values & vision
• The consistency of trust signals across the conversion funnel

14. You’re using reviews, but not correctly 

While you might know reviews are important, you might not be displaying them properly, and this may be causing low sales in eCommerce.

87% of buying decisions begin with online research. Here’s when user-generated content can help you convert more from incoming traffic.

Since user-generated content is not paid and hence has a higher level of trust associated with them. 

Encourage customers to demonstrate their experience and let them upload images and videos of the same. 

You can use positive reviews in your marketing strategy and even display them prominently on product pages to convince shoppers to make a purchase. 

Pro Tip: Offer an option to filter through reviews by product use-cases (like body type, gender, lip shade, etc.) – it’s never ideal to increase the cognitive load by showing shoppers all 595 reviews on one page. 

Consider reading: 27 Brilliant User-Generated Content Examples (eCommerce)

15. You offer a limited number of payment options

A report shows that 56% of shoppers believe a website should provide a variety of payment methods during checkout.

For instance, if a credit card offers them reward points or airline miles, they’d want to use it every time they make a purchase online. 

If you're wondering "Why is there traffic but low sales?", the answer might lie in you featuring a limited number of payment options.

Also, keep in mind, Visa and MasterCard are no longer the only options there.

Customers want to make a payment through PayPal, UPI, and Apple Pay because these offer convenience as well as rewards.  

Key takeaway: Feature additional payment options on your payment page, if you see people initiating checkout, but no sales. 

FURTHER READING: eCommerce Checkout UX: 13 Tips To Boost Conversions (+ Templates)

16. Shopper overwhelm is leading to low eCommerce sales

Most stores think more choices mean more conversions—but this couldn't be farther than the truth.

However, for shoppers, multiple product choices can create more confusion and frustration, leading to low eCommerce sales.

If you see high traffic but no sales, then here are some ways you can skip the decision-paralysis dilemma:

• Hide some product stock and show more exact-match results
• Add the most popular products to the side banners 
• Add prompts under the products in search results like “Selling Fast” or “Only 3 products left”
• Add a ‘frequently brought together’ as recommendations 
• Create a detailed comparison chart that has a summary of a product’s features with user ratings

FURTHER READING: 14 Brilliant Ways to Overcome Choice Paralysis in eCommerce (2025)

17. CTAs don’t match specific intent for action

A well-designed call-to-action is a digital marketing tool that can turn a visitor into a buyer.

Based on where the shopper is, they may need:

• An extra push to consider a different price
• A good reason to sign up for texts
• A clear direction that coupon codes can be stacked

Here’s how you can make your CTA copy reverse an eCommerce sales down scenario:

‘Sign Me Up’ (a slightly more personal touch than an abrupt, ‘Sign Up.’)

‘Download your coupons today only!’ (The word ‘only’ adds an extra tinge of urgency)

‘Buy Now with 1 click!’ (The 1-click add-on emphasizes a frictionless purchase and transaction)

Consider reading: The Most Powerful CTA Phrases in eCommerce

18. AI-driven traffic that's not really serious

People discover eCommerce stores through AI all the time, more since 2025.

What that means is you're dealing with a crowd that not really interested in buying — making it likely to not improve your no sales high traffic scenario.

The source could be AI overview links or even smart shopping feeds.

The best way to fix this: Is to create intentional, SEO worthy landing pages that contain keywords that actual shoppers will use on Google Search.

Here's an example from MG Naturals — we went looking for "vegan lipstick safe for pregnant women" and look at the targeted product page we were served up.

It's clear that the brand optimizes landing experiences for concerns that are key to specific customer segments.

19. High-intent buyers don’t get last-minute support

For some, shopping can be stressful. 

If online brands sell a large variety of products, then potential customers can get easily frustrated while trying to find products or order the right product.

Also, during the pandemic, shoppers were suddenly cut off from real-life shopping.   

The consequence of it created a high demand for personalized help from brands.   

Especially from those who're at the brink of a buying decision — but have that one question to answer!

eCommerce brands can implement lead generation strategies through live chats with shopping assistants to help visitors shop better. 

Shoppers are also less hesitant to give their email IDs and other details to a person rather than a bot. 

See how Lululemon enabled virtual shopping where customers can book appointments by adding basic information including email ID: 

20. The returns policy is threatening or complex

A return experience determines if or not a customer is going to buy from you. 

84% of customers will not buy from a retailer again after a bad return experience. 

Your customers will not make a second purchase unless the return process is easy.

Set the return duration to 45 days.

62.58% of online shoppers expect eCommerce brands to allow returns up to 30 days. 

In contrast, 45 days is wonderful and can be a great solution for low sales.

Moreover, a return policy should also be in the best interest of the eCommerce brands and not the customers alone.

By stating the return shipping fees to be paid by the customer and returning products bought from other retailers to their original seller, it is stopping eCommerce fraud returns in its tracks.

21. Hyper-personalized recommendations feel invasive

In 2026, for a high traffic but low sales situation, many eComm stores are likely to tip over into hyper-personalization.

Take it from us, it's a mistake. Because high-intent buyers are constantly toeing the fine line between privacy and preference.

The minute a shopper slips into "how on earth do they know that?!" mode, a store is in trouble.

A lingerie brand we were recently auditing said they were showing pop-ups to the tune of, "We noticed you checkout out <another brand> G-thongs!"

It's no wonder they didn't work.

The right fix in this no eCommerce sales situation desite traffic? Lean into onsite behavior only cues.

Something that is reassuring like,"Popular with shoppers viewing this item.”

22. You don’t nurture according to customer journey

“Get 20% off” won’t get you sales or signups, especially when no one knows your brand.
What are they even buying into? What’s the risk? Why should they trust you?

Most new shoppers don’t care about a coupon, they care about what happens after they click buy.
So, if you want to convert website traffic to sales, you’d want to nurture them via some good old email marketing:

For new visitors, your email could show:

• What your packaging looks like
• How easy it is to return
• What people like them are saying
• How your product fits into their day

Similarly, for repeat visitors, your email could show:

• “You’ve been eyeing this. Here’s FREE 2-day shipping + a small surprise inside.”
• “We’ve upgraded your pick – check your cart.”

Nurturing correctly can be the simplest answer to “Why is my traffic not converting to leads?” Need more ideas?

Keep reading: The Founder's Guide to Customer Journey Map (eCommerce)

23. They don’t have a way to share website UX feedback

If you have lots of traffic but no sales, then you might have some elements that don’t work in your store.  

Most shoppers browse many online stores. 

A bad shopping experience will be more memorable than a good one. 

A study showed that 75% of users admit to making judgments about a company’s credibility based on their website’s UX design. 

See how Lulumelons asks for website feedback:

24. You’re not A/B testing features that do the selling

Most eCommerce stores we work with A/B test features that really don’t contribute to sales. 

For instance, a store was consistently testing which CTA button color worked for them.

However, this didn’t produce any significant results. 

Here are 5 highly critical features that you'd want to test for higher sales from high traffic:

• Copy
• Images
• Offers
• Urgency / scarcity nudges
• Payment methods (and where & how they're highlighted)

Do check these out:

i. Convert Organic Traffic Into Customers: 16 Ideas for eCommerce Stores

ii. How To Get More Traffic From Image Search—To Your eCommerce Site

iii. Sudden Drop in Organic Traffic to Your eCommerce Store? — Here's What To Do

High Traffic Low Sales FAQ:

How will you know what is the reason behind no sales?

If your eCommerce store has been getting plenty of traffic without sales happening, it becomes essential to know the cause. Here are a few targeted ways you can find out, without any delay:

👉 Track drop-off points closely: If you’re not seeing any sales despite high traffic, it becomes critical to notice how deep into the store visitors are venturing. Mapping high-intent pages to the customer journey is a key method that lets you see if your homepage is a culprit because segmentation is a challenge or your category pages aren’t designed well enough to pique further interest.

👉 Validate traffic & intent: One key way of doing this is to pay attention to the Search Terms report for Google ads — and see how many informational keywords brought traffic in as against transactional intent words. If your pages aren’t ranking for transactional intent, they are necessarily reaching people who just want to collect & scope out info before even considering to buy (or worse, they’re just bored & browsing!)

👉 Audit the product page like a shopper: When evaluating a low sales high traffic scenario, you ought to ask some hard-hitting questions like “Do I understand who this is for and why it’s better?” “Is the page written & designed in a way that it justifies the price?” and “Can I figure out what the value prop is within 5 minutes of landing on the page?” The ideal scenario for high eCommerce sales is where new visitors come in and know exactly why they should be opting for this product. 

👉 Assess if trust signals are doing their job: If you have to convert traffic into eCommerce sales, you’ll have to influence the way shoppers think about your brand. Some stores, for example, get a great logo together but when visitors come to their site, they have no real information on why the store exists. Or reviews that are sketchily written or worse, featuring just a single word! If you experience more doubt seeing the social proof & trust signals you feature, it’s easy to see why shoppers too would. 

👉 Set up hooks for qualitative feedback: Trigger a feedback widget upon exit intent, or take a small poll through live chat — collecting live data on what worked and what didn’t will often reveal why more traffic is not resulting in higher sales. Because it will reveal experience gaps that you can then bridge through testing, confirming and reiterating. 

What are the reasons shoppers stop last-minute before a sale?

Zero sales despite high traffic is a common eCommerce occurrence. And often the reasons are hiding in plain sight, even if founders are obsessing over pricing, offers, quality of products etc. 

Here we’ll list down 5 reasons that invariably stop even serious shoppers on their tracks — leading to low eCommerce sales:

• Specific costs add to the overall price: The other time when we audited a jewelry store, their handling costs were taking the average order up by $25 at checkout — and this was naturally being frowned upon. Another cost-increasing factor often is currency conversions, which dynamically change the price based on the currency the shopper is choosing.

• No trust signals shoppers want to see at checkout: This is crucial because ask anxious shoppers, and they’ll tell you how they feel the last-minute itch to look at all the reassuring things other buyers have bought. The brands that don’t optimize checkout to show quick review snippets lose out on sales despite clocking high traffic. Similarly, buyers want to see the main policies (returns, exchanges, privacy) clearly linked at this stage.

• Last-minute price sensitivity: Some shoppers, especially during deal-heavy season, are used to second-guessing the deals they land. The feeling is that there’s something better somewhere, which can be quickly cross-checked. This is why eCommerce stores that habitually don’t highlight why the shopper is getting a good deal (because it’s a bundle worth $100 but originally valued at $250) lose out on high sales. 

• Faulty promo code UX: It’s more common than one thinks. There’s a promo code slot at checkout, which, especially for higher priced items, shoppers think are best used. But since there are no applicable promo codes visible, they leave the site, thinking they’ll come back later. Stores that fail to optimize this feature chronically see low sales despite healthy traffic. The way out is mentioning available discount codes at the cart stage, reiterating them at checkout. Even better auto-apply discounts especially if there’s no way to stack them. 

• ‍Unavailability of locally trusted payment methods: While shoppers in the UK & US would love it if an eCommerce store shows them PayPal as a primary payment method, those in France would look forward to Cartes Bancaires. Failing to optimize which methods to show which audiences cost many eComm stores good sales.

Getting Traffic But No Sales? Convertcart Can Help

98% of visitors who visit an eCommerce site—drop off without buying anything. 

Why: user experience issues that cause friction for visitors. 

And this is the problem Convertcart solves. 

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions. 

Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.