32 Amazing Valentine’s Day Email Examples (eCommerce)
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Come February, all eCommerce brands become busy bees. With Valentine's Day spending rising to 24 billion dollars in 2024, it is only expected to increase in 2025-making it all the more competitive.
If you’re looking to up the ante when it comes to your Valentine’s Day email marketing campaign, here’s a list of 32 insanely cool emails plus 10 creative subject lines that are bang for the buck.
Valentine’s Day is all about pampering and spending time with loved ones. No one understands this better than Gussi’s which offers $20 off for two At-home Keratin Treatment kits.
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Everist surely knows how to kill two birds with one stone in their Valentine's Day email template.
Opens a conversation with a clickbait line and sell its limited-time product bundle.
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Withings begins the conversation using urgency in its subject line ⏱ Tick tock…BOOM!
This Valentine's Day email is enough to get the attention of the users in a packed inbox.
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Onsen plays the best wingman by offering an alternative to flowers and chocolates, the staple gifts on Valentine’s Day. It offers robes as an alternative and solves the problem by presenting the long-term view.
That’s a Value Proposition done well.
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Saxx uses the lovemaking angle to make its point. This coupled with express shipping makes it a compelling Valentine’s Day email template. 33% of last-minute shoppers look for options based on how soon they can get them.
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Oura offers a special discount in this Valentine's Day email. When customers buy a ring, the second ring will be offered at a $50 discount making it an irresistible limited-time offer.
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If matches are made in heaven, then heaven is another name for Warby Parker. Warby Parker uses customer testimonials in its Valentine’s Day email campaign.
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Salomon addresses risk aversion with nudges such as the money-back guarantee, free delivery, quality warranty, and expert consultation.
Trust signals such as these persuade customers to purchase.
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Don't forget to read 30 Best Examples of Nudge Marketing in eCommerce
Fulton uses a tic-tac-toe creative to highlight its insoles as a gift, a metaphor for comfort and support.
The message is simple. Give love and body wellness to people whom you love.
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Fitbit offers Buy Now, Pay Later payment options for its Valentine’s Day offer. With four interest-free payments, the financial burden is branched out. 45% of customers use BNPL to buy products that they can’t afford.
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Tattly drives home a point in this Valentine's Day email example—You don’t always have to sell, instead, you can use your content to do the talking.
This works if you’re not looking to sound salesy.
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Know why your content isn't converting: 14 eCommerce content marketing mistakes (+ their fixes)
Bose announces a limited-time offer deal for one of its Valentine’s Day email marketing campaigns. The price anchoring makes the price reduction more prominent. It serves as a reference point for assessing the offer.
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Check out Limited Time Offer: 20 compelling examples + how to copy them
Humor sells and when done right is known to build a positive brand perception. Harry’s uses the Redeem your trial as the core theme to get users to click the CTA in this Valentine's Day email example.
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Gillette absorbs the enthusiasm of Valentine’s Day which makes this email devoted entirely to the same.
From the copy to the images, customers will simply be awestruck by this email.
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Simply Soles includes a footwear sizing guide in its Valentine’s Day Marketing email campaign to ensure heuristics. Heuristics refer to mental shortcuts that help people make decisions quickly and solve problems.
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Recommended reading: Valentine’s Day: Low-Budget Marketing Ideas for eCommerce Stores
There’s nothing more persuasive than free shipping and returns. Period
In fact, 93% of customers feel prompted to buy if there's a free shipping option available. Interestingly, 67% of customers check the return policy before making a purchase.
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Who doesn’t like flaunting their latest wardrobe addition?
Tobi's Valentine's Day email template offers a chance for customers to get featured on their social media handles. This is an opportunity to create user-generated content and send trust signals to potential customers.
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Finding the right gift is certainly not easy in this day and age. Atlas Coffee House's Valentine's Day email makes gifting easy in exchange for a coffee subscription.
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There’s been an increase in the adoption of curbside pickup ever since the pandemic started. 50% of customers use curbside pickup because of the convenience it offers.
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Product customization allows customers the liberty to design their products. In fact, 36% of customers prefer customized products.
For eCommerce brands, this is an opportunity to build brand loyalty and increase conversions.
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Joe Malone understands that when express shipping isn’t economically feasible, offer the next best alternative—two-day shipping. 42% of customers expect two-day shipping for every eCommerce purchase they make.
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58% of customers expect free next-day delivery and Monica Vader leverages this Valentine's Day email example. Customers always look for options that arrive soon—next-day delivery is a nudge often underutilized by brands.
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Think free shipping doesn't work? Check out Free Shipping: Still a Conversion Driver in 2023? (+ Brands Nailing It)
Couple goals are the new rage with couples working together to maintain accountability when it comes to their health and fitness. Lululemon has picked the right chord for its Valentine’s Day email marketing campaign.
A couple that works out together, stays together!
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Burt’s Bees Baby offers a product bundle with complimentary shipping in their Valentine's Day email template. This conveys the principle of reciprocity. Customers feel obligated to repay a favor when offered one.
Takeaways
Only for you: 13 product bundling examples that convert (& 10 proven ideas)
Objective-type questions always pique the interest of humans. Adore Me creates a video titled What do women really want for Valentine’s Day? to engage users.
Including videos in your email marketing content can increase the CTR by 300%
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You'll love reading: 21 Proven Ways to "Prevent" eCommerce Returns (+ Smart Handling ideas)
Origins offers a free sample for every spend worth $15. Free samples can help encourage new product trials for new customers and boost brand awareness. Free samples can boost sales by as much as 2000%.
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Site-wide discounts help in clearing slow-moving inventory and increase sales. It compels first-time visitors to purchase.
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Limited edition products convey a sense of exclusivity making customers look fashionable and cool.
Dolce & Gabbana offers a limited edition product as part of its Valentine’s Day email campaign. 45% of 25-39-year-olds have bought special edition/limited edition products, a core demographic which celebrates Valentine’s Day.
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Interactive content quizzes are 2x more likely to engage visitors than static content. Moosejaw uses it to pique the interest helping them stand out with 88% of marketers attesting it be a differentiator.
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You might also like: 25 Secrets To Running A Successful Clearance Sale, With Examples
Styling tips from an expert indicate credibility backed by expertise. This conveys authority, one of the principles of social proof. Humans are wired to listen to subject matter experts in a particular field.
San Diego Hat offers styling tips in its Valentine’s email campaigns.
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Early access to sales offers exclusivity since it provides a select few to get access to products before the general public.
The Dog Bakery is offering early access to build a buzz in its Valentine’s email campaign. In a Shopify study, 50.8% of customers wanted early access to new products while 60.1% wanted early access to sales.
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Fast-selling products that are off the shelves in the blink of an eye can work their magic with pre-orders. Perelel uses a pre-order in its Valentine’s Day email.
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Promoting your eCommerce brand on Valentine’s Day can seem tough, but here are three ways to help you make it easy—
Your customers need inspiration and know-how to make their Valentine’s Day special. As a brand, you need to create guides that center around your business. For instance, if your beauty brand, show how customers can look their best or skin care tips.
If you’re a protein supplement brand, show how you can create the perfect Valentine’s Day drink.
Here’re three pointers to help you out—
Creating product bundles can help you increase your AOV making your Valentine’s day email campaigns successful.
Here’re three strategies you can use—
Countdown timers trigger a sense of urgency and drive customers’ interest in your store. It increases the perceived value by receiving something for a lesser price or free, whichever is relevant.
Mid-January and early February is the right time to start marketing for your Valentine’s Day email campaign. Post the holiday season campaigns, segment your customers into the following categories—
Offer an incentive to first-time buyers. A free gift—a complementary product that isn’t expensive and makes for an attractive first-time discount.
Offer products at slashed prices, lower than a competitor’s.
These customers score high when it comes to loyalty because of the trust they have in your brand. Offer attractive discounts in exchange for their testimonials on your products.
High-value buyers are responsible for your soaring AOV and LTV. They bring more customers through their word-of-mouth recommendations.
Offer a free trial around a personalized recommendation. As an alternative, you can offer a discount on your premium products if they bring in two or more customers through referral.
As a rule of thumb, two weeks before Feb 14 is the ideal time to start your Valentine’s Day email campaigns. The best Valentine's Day emails always include the best email subject lines, offers, and more importantly the time and days the emails are sent.
Here’s a checklist—
Most eCommerce store owners don’t see email as a serious revenue stream.
Ask them about the importance of email marketing, and you'll hear: “we don’t really have a major strategy,” “we mostly use generic templates,” or “we just send emails to people on our list.”
BUT AT THE SAME TIME:
There are stores out there that drive 30%+ of their revenue from email marketing.
Engage can help you do the same - Book a free demo.
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