apliiq
How Convertcart helped Apliiq enhance user experience and boost revenue
When you partner with Convertcart, not only do you get a purpose-built platform to drive more conversions, you get a team of experts to help you identify opportunities, execute experiments, and drive real results.
Apliiq is a California-based print-on-demand eCommerce store that helps customers design their own apparels. The website visitors select a base garment and couple it with Apliiq’s services across cutting and sewing, printing, stitching, labels, embroidery, etc.
It is a high-engagement website and success relies on quick product discovery, easy navigation, and a seamless buying experience.
Naturally, Ian Gruber, their CEO is always on the lookout for ways to improve their website’s conversion rates.
The Objective
The team at Apliiq was no stranger to CRO. Having researched, tried, and tested several tools themselves, they saw a wide gap between what was promised and ultimately delivered.
The management consisted of individuals who understood the nature of hypothesis testing and most importantly, the science behind it.
Ian knew exactly what he wanted when he met Convertcart: he wanted to make sure the website does a great job at communicating their USPs — and turned more visitors into buyers.
The Key Results
Convertcart’s reviewed Apliiq’s user behavior using deep funnel analytics — to identify the top areas that caused friction for shoppers.
Fast forward two years and hundreds of improvements, here’s how things have changed:
69.28%
improvement in site-wide conversions
43.56%
more
repeat visitors
36.68%
more
new visitors
95.16%
increase in revenue
And Apliiq’s marketing ROI has grown steadily over the years:
Let’s break down how Convertcart helped Apliiq enhance user experience across the board.
Making top-converting pages easily discoverable
PROBLEM
The top converting pages were not highlighted in the navigation bar, or the hero image of the website. Shoppers had to complete 5 to 7 scrolls to reach a not-so-easy-to-read-message.
SOLUTION
Convertcart reworked the homepage, and made sure the top-converting pages appeared within the first scroll. The UI and copy were polished to drive the right message home at a glance.
RESULTS
This campaign increased awareness of Apliiq’s USPs by pulling 50% more traffic to these pages — increasing the average order value by 21% and the average revenue by $ 5590 a month.
25.80%
Conversion
rate increase
38%
Revenue improvement (approx.)
10.27%
Website
Level Gain
Implementing subtle conversion triggers
PROBLEM
Buyers often found it difficult to navigate to the product they viewed/customized earlier — as they were interspersed among various customization options. Navigation was a pain.
SOLUTION
Convertcart suggested a non-intrusive “Recently viewed” button — that expands to a summarized vertical strip.
RESULTS
Shoppers can now easily review, compare, and purchase products — boosting Apliiq’s average orders by 16.5% (clicked and converted) and the average revenue by $ 5039/month.
11.80%
Overall
Conversion rate
10%
Revenue improvement (approx.)
5.42%
Website
Level Gain
Conversion optimization is as essential as email marketing for any eCommerce website. If you are looking to grow, you have no choice but to continually improve your website experience.
Nudging bulk purchases
PROBLEM
Apliiq already had a compelling bulk discount matrix across designs, based on the simple principle: buy more, save more!
But many users did not stop to see the matrix while checking out, and missed out on purchasing more to avail a discount.
SOLUTION
Convertcart highlighted the additional quantity to be purchased — and the corresponding savings, and shoppers started taking notice.
RESULTS
This campaign made users more aware of savings on bulk order — increasing the average orders (click and converted) by 32% and the average revenue by $ 10,000 a month.
30.02%
Overall
Conversion rate
8.6%
Website
Level Gain
Fostering design-driven growth
PROBLEM
The top product category was not featured in a prominent way on the homepage, and also scored low on the aesthetic appeal.
SOLUTION
Convertcart enhanced the user interface — to make sure the top selling categories get more attention.
RESULTS
With an enhanced visual appeal, the conversion rate of the hot-selling products skyrocketed.
32.10%
Overall
Conversion rate
42%
Additional Orders
14.97%
Website
Level Gain
This is not just a basic red button/green button testing. Convertcart will find real insights to improve your customer's experience and make your website more engaging, user friendly, and trustworthy.