Cyclotricity

Rating: 5
Author: Ian Byrne

11x

Overall revenue improvement

70.75%

Higher customer LTV

6.8%

Site-wide conversion rate improvement

How Cyclotricity Achieved 11x Revenue Growth With Our A/B Testing Program

Cyclotricity is a UK-based electric bike retailer built on Magento. Convertcart partnered with the brand to improve revenue through a continuous experimentation program focused on the customer journey, product pages, checkout experience, and conversion optimization. By validating ideas through A/B testing instead of assumptions, Cyclotricity achieved 11X revenue growth while improving overall ecommerce performance.

"I choose Convertcart as no other provider offered all the tools I needed under one platform along with a hardworking and fun team. Within a couple of months, they have improved our AoV by 26% by introducing workflows and helping us recover orders. I particularly liked how working with the team was fluid and responsive to our individual needs, they took the time to understand our company and market. Developing a two-way workflow was easy and enjoyable. I would recommend Convertcart to any small businesses looking to bring back lost customers and win new ones, it actually works in terms of conversions!"

Ian Byrne,

cyclotricity

Our Work

Convertcart has helped Cyclotricity:

Increase open rate of browse abandonment recovery mails by 263%

Increase open rate of cart abandonment recovery mails by 257%

Increase click rate of browse abandonment recovery mails by 19x

Increase click rate of cart abandonment recovery mails by 18x

Boost email opt-in rates

Run custom AB tests across site’s pages

Deliver personalized emails to customers

Run user behaviour survey

Track visitor journey

Run deep channel and device level analytics

Features
Deployed

Email Opt-In

Time Bound

Survey

Social Proof

Intelli search

Cart Recovery

Browse Recovery

Retention Workflow

Welcome Email

Platform

Team size

Location

Frequently Asked Questions

1. What challenge was Cyclotricity trying to solve?+

Cyclotricity wanted to grow ecommerce revenue by improving how visitors moved through the buying journey and increasing the percentage of shoppers who completed a purchase.

2. How did Convertcart help Cyclotricity?+

Convertcart implemented a continuous A/B testing and conversion rate optimization (CRO) program on the Magento store. Each experiment was designed to reduce friction, improve user experience, and validate changes using customer behavior data.

3. What results did Cyclotricity achieve?+

The optimization program helped Cyclotricity achieve 11X revenue growth through continuous experimentation and ongoing conversion improvements.

4. Why was continuous A/B testing important?+

Rather than making one-time website changes, continuous A/B testing allowed Cyclotricity to measure the impact of each optimization, scale winning experiments, and build sustained revenue growth over time.

5. Who can benefit from this approach?+

Any ecommerce business using Magento, Shopify, WooCommerce, or another ecommerce platform can benefit from a structured experimentation program that improves conversions, average order value, and overall revenue through data-driven decision making.

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