GETFPV
35%
Overall website gain
$3,415,954
Revenue generated through onsite improvements
36068
Transactions generated through onsite improvements
They are the largest online store for drones, drone parts and accessories in the US. Interestingly, it also puts their website at the helm of their sales efforts. The website shoulders the responsibility of making shoppers stick around, and having them explore more products. Quick product discovery and easy navigation are mission-critical.
Their CEO, Stuart, is a design guy himself. He totally gets how a seamless buying experience can clinch almost any deal.
As a UI/UX lover myself, I understand the value of a customer-first approach to a website design. The key, as I’ve leaarned, is to rigorously study your data, understand your visitors and continuously optimize your website to align with that information.
Stuart’s team was looking to boost their “traffic to conversion” rate when they stumbled upon Convertcart.
Over the last few years, Convertcart has enhanced GetFPV’s shopping experience by:
- Preventing drop offs by reducing UX friction,
- Using subtle nudges to boost conversions, and
- Differentiating themselves using their brand value proposition.
Giving shoppers a little FOMO (inducing urgency)
PROBLEM
There were drop offs from the product pages: shoppers were adding to the cart—but not checking out.
SOLUTION
Sometimes, a little nudge gets the shoppers’ attention: even better if it has a FOMO element going.
Convertcart added compelling messaging (such as “number of people also viewing”) on product page banners, and the sales just shot up!
RESULTS
42.8%
ROI from Campaign
Over $710,000
Additional Revenue
Making sure “add to cart” is never out of sight
PROBLEM
Product pages were long—often 10 scrolls on mobile. Nobody wants to work hard to find the add-to-cart button. The tiniest of friction here—can frustrate shoppers.
SOLUTION
A simple non-intrusive sticky bar at the bottom — did the trick.
The percentage of shoppers who drop off: came down in a big way.
The number of transactions on mobile: shot up.
RESULTS
12%
ROI from
Campaign
8296
Additional Transactions
<$840,000
Additional
Revenue
The campaigns run by the Convertcart team were really successful and the whole process was nothing less than seamless. We were involved at every step and everything seemed very simple on the websitebut took a lot of in-depth analysis from their side. Overall, the whole team at GetFPV was quite pleased with working with Convertcart. We hope to keep driving massive ROI with the help of their experts.
Using unique value proposition—as a selling hook
OPPORTUNITY
The product pages were a perfect opportunity for GetFPV to showcase their uniqueness: as a brand, and vis-a-vis their competitors.
SOLUTION
Convertcart worked with the GetFPV team to identify their unique strengths—and displayed them (prominently) on the product pages. And it worked.
RESULTS
8.5%
ROI from
Campaign
4020
Additional Transactions
<$407,000
Additional
Revenue
Converting blog traffic into actual sales
OPPORTUNITY
18-20% of GetFPV’s traffic also visited the blog on an ongoing basis. This was a great opportunity to turn some of them into sales.
SOLUTION
Convertcart added a pop up—to showcase new product launches—on all blog posts. And it did a great job of building interest.
RESULTS
18%
ROI from
Campaign
1310
Additional Transactions
<$132,000
Additional
Revenue