Digital Commerce

Perhaps the easiest way to think of digital commerce is to imagine it like a cherry on top of the cake that instantly makes everything better. It is the power source for an online retailer’s transactions. This type of commerce essentially encompasses each and every touchpoint and process that prompts a consumer to make the final purchase.

Digital commerce, as it is commonly called, is essential for everything related to product pricing, analytics, promotion, customer acquisition and retention, content development and the list goes on. This technique merges the elements that trigger a transaction in the first place, so without it, a marketing plan could fall in the very first place.

Why is Digital Commerce important:

1. The importance of meeting expectations

Today, the focus of retailers should not exclusively be on the discussion or empowering deals on a specific gadget (cell phone, tablet, and so forth), however more on the impact their digital resources and presence have on overall sales (this includes the sales completed in-store) and for this, it is important to keep up with the surge of new digital devices being used by consumers.

2. The importance of being consistent

The point to take into consideration is that many retailers still have gaps in their cross-touchpoint experience. Consumers expect to see products they added to their cart on a smartphone, show up when they sign in on a laptop or mobile app. Any kind of inconsistency in the process makes it difficult to keep the consumers engaged. Therefore, it is important to keep track of the customer’s experience and remember their interactions across all touchpoints to ensure a smooth lifecycle.

3. The importance of adapting to Digital Commerce in B2B

The wave of Covid-19 global pandemic has been a wake-up call for all retailers as businessmen to put their digital commerce strategy in place in order to ensure a smooth shopping experience for the customers and focus on customer demands for a better online experience.