Product Discovery

The way your customers find and explore your products is called product discovery. This can be accomplished in a number of ways, including text and visual search, tailored suggestion carousels, smart merchandising, and even inspiration galleries. The goal is to show each customer-relevant product at the proper time.

Why is Product Discovery Important?

‍Every day, users are exposed to dozens of new products. When customers are ready to buy, brands must not only deliver the product that matches their vision, but they must also do so at the proper time. It also sets the tone for the rest of the client experience. Customers will only experience same-day shipping, beautiful packaging, and an industry-leading reward program if they can locate and purchase the things they're looking for in the first place.

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The Benefits of Better Product Discovery

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- Personalized product discovery allows customers to feel seen and understood, which can be tough to achieve while shopping online. This improves brand recognition.
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- Because of a beautiful and intuitive customer experience, meeting and exceeding your consumers' expectations for seamless product discovery increases not only online conversion but also engagement across all channels.
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Throughout the buying process, highlighting products that match your clients' individual liking drives spontaneous purchases, increasing average order value.
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- Understanding what customers want aids inventory management, trend forecasting, and company decision-making.

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Ways to Improve Product Discovery:

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- Personalised search results- A brand that provides individualized experiences has been chosen, recommended, or paid extra by customers. This means that product catalogs must provide thorough, accurate, and discovery-optimized product information.
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- Reduce null result pages- In an ideal world, the search engine would recognize every misspelled query and provide a useful set of results. It is possible to map common incorrect product target keywords to ensure that any keyword search returns some relevant items or product ideas using standardized product meta tags.
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- Automate zero-result page- If a shopper is seeking a product that isn't currently in the catalog, it's important to improve products or categories that are closely linked to the search phrases. With high-quality product tags affixed to each item, businesses can better understand how products from different categories relate to one another and make "related products" recommendations, providing better alternatives to what the shopper is looking for.

- Improve Product sorting and filtering- Customizing search results might assist customers in narrowing down the results for a query.

Product attributes such as outfit type, shape, style, length, and occasion can have a significant impact on how well buyers engage with the site when they are presented as search filters.
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- Manage common typing errors with intelligent guesses- Thing search can be difficult due to spelling errors, the use of broad phrases, and variances in how people describe the same product. A simple search for a "Sheer" dress rather than a "Shear dress" can send customers away from the website. Ensuring that products have enough powerful meta tags to allow them to be matched with synonyms or close matches ensures that relevant results are returned for each search term.