On-Demand
One main reason behind Amazon’s success was Jeff Bezos’s insistence on constantly testing and experimenting.
It goes without saying that all ecommerce stores should be running a lot of A/B tests.
BUT at the same time, you need to pick the most important areas to test — the areas that really impact user experience — the areas that actually affect conversion rates.
Randomly testing everything on a store is a common mistake many stores make.
And this is what we are discussing in this live session:
- 20 most important experiments that you can run on your store
- Conversion rate best practices for the same 20 experiments (insights based on actual tests that we’ve run for our customers)
- A lot of before - after examples and how it improved conversions
About the speaker
Shekhar Kapoor
VP, Marketing
Convertcart
Shekhar Kapoor (VP at Convertcart) has worked with 500+ online brands, including Squatty Potty, Prep Expert, and USA Hockey Assn., and helped them boost sales exponentially.
Shekhar Kapoor
VP, Marketing
Convertcart
(stuff that works for hundreds of stores)
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