On-Demand
It is a common myth that tracking hundreds of ecommerce metrics is enough to achieve success.
The truth is, we should narrow down to the metrics with the most impact: average order value (AOV), customer lifetime value (CLV), customer retention rate, customer acquisition cost (CAC), you get the gist.
Why we’re doing this session: we’ve helped eComm stores for years, learned many lessons in the process - what works/does not work - and this session will be like a summary of our real-life learnings 🙂
We’ll talk about:
About the speaker
Shekhar Kapoor
VP, Marketing
Convertcart
Shekhar Kapoor (VP at Convertcart) has worked with 500+ online brands, including Squatty Potty, Prep Expert, and USA Hockey Assn., and helped them boost sales exponentially.
Shekhar Kapoor
VP, Marketing
Convertcart
(stuff that works for hundreds of stores)
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