Increasing eCommerce Sales (Without Spending-more-on-ads OR Discounting)

Ask any ecommerce founder or marketer for their top sale strategies - and the first two things you will hear are:

(1) run more ads

(2) more discounts

The problem with (1) running more ads:

- ads are expensive = less profits

- you can’t build a business by targeting deal-hunters

The problem with (2) more discounts:

- it leads customers to think that you’re a discount brand

- it is a short-term solution to a larger problem

And this is why we wanted to do a session - on ideas that can help ecommerce stores improve sales - without hurting their profit margins.

I’ll talk about strategies that do not require you to run a sale or burn more money on ads - ideas that are working extremely well for our customers as we talk.