Nudge Marketing Masterclass - Persuading Shoppers Without Being Pushy

Like candy at an offline checkout, smartly-placed nudges on your store guide customers toward a purchase.

Nudge marketing uses prompts and cues (such as time-limited offers) to get customers into taking action.

It is a scientifically proven way of increasing conversions.

Unfortunately, a lot of stores end up overdoing nudge marketing.

While using nudges, we must be positive and encouraging—without sounding desperate—without causing any annoyance—and still getting traction—is what we will discuss in this live session.

A few things that we’ll talk about:

👉 The most successful types of nudges - dos and don’ts, what pages to use them on

👉 How to implement nudges without coming across as pushy (without annoying the shopper)

👉 Some great examples of nudge marketing on real-world ecomm stores